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All Journal GREAT: Jurnal Manajemen dan Bisnis Islam Journal of Islamic Economics, Banking, and Social Finance
Syahbudin, Fahmi
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Religion Economics, Econometrics & Finance

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Pengaruh E-WoM dan Perilaku FoMO pada Keputusan Pembelian Impulsif Produk Fesyen di Shopee (Studi kasus Anggota KASEI Jabodetabek) Rahayu, Rara Ramadani; Syahbudin, Fahmi; Fitri, Atiyah
GREAT: Jurnal Manajemen dan Bisnis Islam Vol 2, No 1 (2025): Journal of Management And Islamic Business
Publisher : Prodi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61111/great.v2i1.847

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-WoM dan FoMO Behavior terhadap Keputusan Pembelian Impuls Produk Fashion di Aplikasi Shopee. Populasi dalam penelitian ini adalah anggota aktif KSEI di Jabodetabek. Dari populasi tersebut diperoleh sampel sebanyak 91 responden dengan menggunakan teknik purposive sampling. Penelitian ini merupakan jenis penelitian asosiatif dengan pendekatan kuantitatif. Data yang digunakan merupakan data primer yang dikumpulkan dengan menggunakan kuesioner. Teknik analisis data yang digunakan adalah Structural Equation Model (SEM), dan alat analisis SmartPLS 4.0.9. Hasil penelitian menunjukkan bahwa e-WoM terhadap keputusan pembelian impulsif berpengaruh positif signifikan, variabel perilaku FoMO terhadap keputusan pembelian impulsif berpengaruh positif signifikan dengan nilai positif.
Analisis Pengaruh Kesadaran Halal Dan Gaya Hidup Terhadap Keputusan Pembelian Gokana Ramen Dan Teppan Hafizah, Nadia Nur; Nur, Mawardi; Syahbudin, Fahmi
Journal of Islamic Economics, Banking, and Social Finance Vol 1, No 1 (2025): Journal of Islamic Economics, Banking, and Social Finance
Publisher : Sekolah Tinggi Ekonomi Islam (STEI) SEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61111/jiebsf.v1i1.793

Abstract

This study investigates the impact of halal awareness and lifestyle on purchasing decisions for Gokana Ramen and Teppan products in Depok City. Utilizing a quantitative approach, the research examines how the variables of halal awareness and lifestyle influence consumer purchasing decisions. The study employs random sampling and quantitative data analysis conducted with SmartPLS 3.2.9. The population consists of Muslim consumers of Gokana Ramen and Teppan in Depok City, with a sample size of 150 respondents. The findings reveal the following: first, halal awareness has a significant effect on purchasing decisions, as indicated by a T-statistic value of 2.3281.96 and a P-value of 0.0200.05; second, lifestyle also significantly affects purchasing decisions, with a T-statistic value of 9.4121.96 and a P-value of 0.0000.05; third, halal awareness and lifestyle together have a significant simultaneous influence on purchasing decisions, evidenced by a T-statistic value of 6.7281.96 and a P-value of 0.0000.05. These results demonstrate that halal awareness and lifestyle significantly impact purchasing decisions, both individually and collectively, for Gokana Ramen and Teppan products in Depok City.
Co-Authors Fitri, Atiyah Hafizah, Nadia Nur Nur, Mawardi Rahayu, Rara Ramadani