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All Journal Indonesian Journal of Strategic Management Jurnal Bisnis dan Kewirausahaan Jurnal Umum Pengabdian Masyarakat (JUPEMAS)
Rachmawati, Ida Ayu Kade
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Brand Awareness, Perceived Quality, Brand Association, dan Brand Loyalty Terhadap Brand Equity Hijab SAUDIA (studi kasus pengguna hijab SAUDIA di Soloraya) Permatasari, Natalia Mila; Rachmawati, Ida Ayu Kade
Indonesian Journal of Strategic Management Vol 4, No 1 (2021): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v4i1.4085

Abstract

This research describes the impact of brand awareness, perceived quality, brand association, and brand loyalty on the brand equity of Saudia's hijab. Research uses quantitative types. Taking the illustration required is a non-probability sampling by taking an illustration of 50 respondents to the hijab users in the Soloraya area. The analysis for this research uses multiple linear regression analysis method. The results of this study show that the variable brand awareness and brand association have a significant effect on brand equity of Saudia's hijab, on the other hand, the variables of perceived quality and brand loyalty show that these variables do not affect the brand equity of Saudia's hijab. Based on the results of the analysis, there are some things that must be improved by the Saudia hijab to override the perceived quality variable, namely by improving the quality of the design and the material, and increasing consumer satisfaction and commitment to the Saudia hijab because brand loyalty has a major impact on the brand equity of the Saudia hijab.
PENINGKATAN LAYANAN DESA MELALUI PENYUSUNAN STANDAR PROSEDUR OPERASIONAL (SOP) DI DESA NGEMPLAK KLATEN Susanto, Heri; Rosita; Hidayat, Riskin; Fuady, Misbach; Rachmawati, Ida Ayu Kade
Jurnal Umum Pengabdian Masyarakat Vol 3 No 4 (2024): Jurnal Umum Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jupemas.v3i4.354

Abstract

Peningkatan kualitas layanan pemerintah desa merupakan salah satu upaya mendukung terciptanya tata kelola pemerintahan yang baik. Desa Ngemplak, Klaten, menghadapi tantangan dalam hal penyelenggaraan administrasi dan pelayanan publik akibat belum tersedianya Standar Prosedur Operasional (SOP) yang terintegrasi. Artikel ini membahas upaya peningkatan layanan desa melalui penyusunan SOP sebagai panduan kerja aparat desa. Metode pelaksanaan mencakup pelatihan, pendampingan, dan diskusi kelompok terfokus (FGD). Hasil menunjukkan adanya peningkatan pemahaman aparatur desa terhadap prinsip tata kelola pelayanan serta implementasi SOP yang efektif. Kesimpulannya, penyusunan SOP berkontribusi signifikan terhadap peningkatan efisiensi dan akuntabilitas pelayanan desa.
Mekanisme Monitoring, Bonding Dan Ukuran Perusahaan Pada Kinerja Perusahaan Hidayat, Riskin; Rosita, Rosita; Susanto, Heri; Rachmawati, Ida Ayu Kade
Jurnal Bisnis dan Kewirausahaan Vol 16 No 1 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Fakultas Ekonomi - Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/jbk.v16i1.2081

Abstract

This research aims to examine the influence of bonding and monitoring mechanisms, as well as firm size, on firm performance across various industries listed on the Indonesia Stock Exchange. The study population consists of 45 companies from diverse industries. The research sample was obtained using purposive sampling, resulting in a sample of 14 companies. The findings of the study indicate that institutional ownership and debt have a significant positive effect on firm financial performance. However, firm size does not have a significant negative impact on firm performance. In this context, bonding and monitoring mechanisms, as well as institutional ownership and debt levels, play a crucial role in enhancing the financial performance of companies in the Indonesian Stock Exchange. These findings provide insights for managers and stakeholders to consider appropriate ownership strategies and debt structures to improve firm performance. Furthermore, firm size is not considered a critical factor influencing firm performance in the context of this research.
Co-Authors Heri Susanto Hestin Mutmainah, Hestin Misbach Fuady, Misbach Permatasari, Natalia Mila Riskin Hidayat Rosita Rosita Rosita Susanto, Her