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All Journal Pedagogia: Jurnal Pendidikan International Journal of Business, Law, and Education Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Advances in Accounting, Economics, and Management AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Pengabdian Masyarakat
Kusworo, Ahmad Dzulfikri Budi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Job satisfaction moderates the effect of competence and training on employee performance, a study on SMEs members of the Intako in Cooperative Sidoarjo Regency Kusworo, Ahmad Dzulfikri Budi; Budiyanto, Budiyanto; Suwitho, Suwitho
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 3 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i3.152

Abstract

This research is entitled "Job satisfaction moderates the effect of competence and training on employee performance", a study on SMEs members of the Intako in Cooperative Sidoarjo Regency. The purpose of this study is First, to test and analyze the effect of competence on the performance of employees of SMEs members of the Intako Cooperative in Sidoarjo Regency, to test and analyze the effect of training on the performance of employees of SMEs members of the Intako Cooperative in Sidoarjo Regency. Second, to test and analyze job satisfaction, moderating the effect of competence on the performance of SME employees who are members of the Intako Cooperative in Sidoarjo Regency. Third, to test and analyze job satisfaction moderating the effect of training on the performance of SME employees who are members of the Intako Cooperative in Sidoarjo Regency. The contributions in this study are: First, the contribution of theories, namely the results of this research is expected to provide a deep picture and understanding of the performance of SME employees who are members of the Intako Cooperative in Sidoarjo Regency. As well as references for similar studies in the future Second, the practical contribution of the results of this study is expected to be a reference for SMEs members of the Intako Cooperative to improve factors that affect employee performance. Third, policy contribution, namely the results of this research, is expected to be useful and used as input or evaluation in implementing government programs, especially in terms of community empowerment / SMEs carried out by the Office of Cooperatives and MSMEs, Industry, Trade, and Energy of Mineral Resources in Sidoarjo Regency. The data analysis technique used in this study, researchers used moderation analysis with data processing using the SmartPLS program version 3.0 starting from model measurement (outer model), model structure (inner model) and hypothesis testing. The results of testing the hypothesis of the model show that: First, competence has a significant effect, on employee performance, which means that the competencies possessed by employees are very good so that they have a meaningful influence on improving employee performance, so it can be said that the more competence increases, employee performance also increases. Second, training has a significant effect on employee performance, which means that the training provided by employees is good and has a meaningful influence on improving employee performance, so it can be said that the more training increases, of course employee performance increases. Third, job satisfaction is able to moderate the effect of competence on employee performance variables. Four, job satisfaction is able to moderate training on employee performance.
The Influence of Promotional Strategies on Sales of Household Appliances at the Hakasima Company, Lampung Branch 7 Pradita, Resilia; Kusworo, Ahmad Dzulfikri Budi
Journal of Advances in Accounting, Economics, and Management Vol. 2 No. 1 (2024): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i4.236

Abstract

Hakasima is a cooking equipment and household appliance provider company that distributes products directly from Korea, Europe and China. Hakasima Lampung 7 is a subsidiary of PD Sinar Mas. A decrease in the number of sales in a certain period has an impact on sales targets. The main objective of this study to learn more about the impact of  promotional strategies on increasing sales on Hakasima Lampung 7. Using quantitative methods with 20 population sample and using Likert scale as data collection techniques with the scale of 1-5 points. Data processing with the SPSS 27 software and multiple linear regression testing. The findings indicate that Y = 1.093 + 0.191 (X1) + 0.563 (X2) promotional strategies and sales work well, and have positive impact. Particularly, promotional and sales strategies have a significant impact on total sales amount. Consider to  the f test = Fcount 24.258 ≥ 0.05%, it represents acceptance, which indicating that it has a significant impact. R Square final value shows 0.741 or 74.1%, indicates that the sales strategy carried out at the Hakasima Lampung 7  can be explained by  factors related to promotional and sales strategy variables, with the majority of the remaining  25.9% being impacted by any factor that is not addressed in this research.
The Effectiveness of Salary and Intensive Pay in Improving HR Performance at J&T Express Ponorogo Branch Office Sari, Dita Harnika; Hidayat, Rahmat; Kusworo, Ahmad Dzulfikri Budi
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i4.304

Abstract

J&T Express Ponorogo is one of the J&T Express branch offices located in the Ponorogo region, East Java. J&T Express Ponorogo is a branch office of an expedition company whose main field is in the service and delivery of retail goods. It is fundamental that in every operation of J&T Express Ponorogo it is required to apply excellent service in all matters related to the shipments made. Of course, the role of human resources is very instrumental in providing excellent service for the satisfaction of existing customers. It can even be said that the progress of organizations and companies can be greatly influenced by the human resources that exist as the front guard in providing services. In this case, it is likely that it will be closely related to the salaries and incentives received by existing human resources. The problem that arises in this study is the decrease and increase in the level of implementation of human resource performance which depends on the provision of salaries and incentives for existing human resources. The formulation of the problems raised in this study is how the effectiveness of providing salaries and incentives in improving HR performance and what factors determine the amount of salaries and incentives received by HR at the J&T Express Ponorogo branch office. The research method applied is direct research using a qualitative descriptive approach to the sample or research target, namely HR who play a role in each office operation for each position at the J&T Express Ponorogo branch office. For data collection itself is done through direct observation, interviews and study of related documents. Conclusion The effectiveness of providing salaries and incentives on HR performance at the J&T Express Ponorogo branch office is considered to be in a very effective category. So that in this case with high salaries and incentives it is very effective to make HR more enthusiastic and always provide the best performance
The Role of Ria Miranda in Improving the Implementation of the Ramadan Campaign Towards Giordano Product Sales Sarahnisa, Nabila; Hidayat, Rahmat; Kusworo, Ahmad Dzulfikri Budi
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 3 (2024): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i4.305

Abstract

This research discusses the role of Ria Miranda in improving the implementation of the Ramadan Campaign towards Giordano product sales. With the development of time and changes in societal behavior, Giordano collaborates with local designers with the aim of boosting product sales. This involves determining materials and ornaments that form the basis of the theme chosen for the campaign. This study also examines the marketing strategies employed by both brands, such as conducting product launching events, optimizing public figures as promotional mediums to foster positive interaction towards purchase intention. Collaborative strategies between brands to enhance campaign execution are considered to be relatively easy and effective in their application, thus influencing sales increase.
The Effect of Solvency Ratio and Profitability on The Financial Performance of PT Charoen Pokphand Indonesia Tbk Aprilyani, Tanti; Hidayat, Rahmat; Kusworo, Ahmad Dzulfikri Budi
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 4 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v1i4.309

Abstract

The purpose of this study is to effect solvency ratio and profitability on financial performance of PT Charoen Pokphand Indonesia Tbk. Descriptive research using a qualitative approach is the type of research used in this study. Based on the results of the study, the financial performance of PT Charoen Pokphand Indonesia Tbk during the period 2021 to 2023 illustrates extraordinary achievements in terms of profitability, efficiency of asset use, and debt management. During the period, the company managed to increase its net profit margin from 10% to 40%, indicating excellent financial performance. Return on Assets (ROA) increased from 7% to 34%, indicating improved efficiency in asset use. The suggestion proposed is to continue to monitor and improve the efficiency of asset use, as well as consider investments that can increase asset returns. Return on Equity (ROE) also experienced a significant increase from 8% to 42%, demonstrating the company's ability to generate high returns on equity.
PENGARUH STRATEGI PEMASARAN TERHAPAP PENINGKATAN PENJUALAN SUSU KEDELAI Ningrum, Nana Aprilia; Kusworo, Ahmad Dzulfikri Budi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 6 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui perbedaan model dan metode pemasaran serta perbedaan fungsi pemasaran pada masing-masing lembaga yang terlibat dalam pemasaran susu kedelai Moro Seger di Kecamatan Siluk Provinsi Limbang. Penelitian ini menggunakan metodologi studi kasus yang fokus pada objek tertentu yaitu Industri Susu Kedelai Moro Segar di Desa Siluk Kecamatan Siluk Kabupaten Limbang, sehingga hasil penelitian ini hanya berlaku pada objek yang diteliti. Analisis data melibatkan pemahaman model pemasaran, fungsi pemasaran, dan efisiensi pemasaran. Penelitian menunjukkan bahwa saluran pemasaran Susu Kedelai Moro Seger di Desa Sluke, Kecamatan Sluke, Kabupaten Rembang terbagi menjadi tiga pola. Pola pertama adalah produsen langsung menjual ke konsumen, pola kedua adalah produsen menjual ke pengecer yang kemudian menjual ke konsumen, dan pola ketiga adalah produsen menjual ke grosir yang kemudian menjual ke pengecer sebelum sampai ke konsumen. Fungsi pemasaran yang dilakukan oleh lembaga pemasaran Susu Kedelai Moro Seger mencakup fungsi pertukaran, fungsi fisik, dan fasilitas. Ketiga saluran pemasaran ini dinilai efisien, dengan saluran pertama memiliki nilai Farmer’s share sebesar 100%, saluran kedua sebesar 60%, dan saluran ketiga juga efisien dengan nilai Farmer’s share sebesar 50%.
PENDAMPINGAN UMKM DALAM MEMASARKAN PRODUK MELALUI MEDIA SOSIAL Zailani, Abdullah; Kusworo, Ahmad Dzulfikri Budi
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 9 (2024): BESIRU : Jurnal Pengabdian Masyarakat, September 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v1i9.940

Abstract

Pengabdian UMKM yang dilakukan universitas tunas pembangunan surakarta dan politeknik NSC surabaya dilakukan di kelurahan ngagel surabaya berjumlah 9 orang. Peserta yang hadir dalam kegiatan pengabdian adalah UMKM didaerah ngagel surabaya. Alasan mengapa UMKM mengikuti pengabdian karena beberapa alasan: menambah pengetahuan, menambah relasi, bisa menjual produk dengan mudah melalui media sosial. Adapun merdia sosial yang digunakan adalah facebook, tiktok, instagram. Pentingnya digital marketing bagi UMKM dan bagaimana strategi di berbagai platform media sosial dapat membantu meningkatkan penjualan, juga motivasi untuk terus belajar dan beradaptasi dengan perubahan tren marketing. Kegiatan ini dalakukan pada hari senin, tanggal 27 januari 2025 jam 18.00-20.00 Dari hasil pendampingan UMKM menunjukkan antusias dari peserta yang bermanfaat untuk menjulakan produk mereka, dan untuk pendamping menunjukan antusias untuk membimbing/mengarahkan peserta dalam aplikasi sosmed sehingga diharapkan pendamping  untuk dapat bermanfaat menjual produk mereka.
Effect of Business Ethics and Professional Ethics to the Perception of Students Kusworo, Ahmad Dzulfikri Budi
Pedagogia : Jurnal Pendidikan Vol. 9 No. 1 (2020): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pedagogia.v9i1.313

Abstract

This study aims to determine whether there are differences in business ethics and professional ethics to the perception of students. This research was conducted at one of universities in Indonesia. The type of research used by the authors was survey research. Data collection technique is done by distributing questionnaires. To earn value that supports the purpose of this study conducted a t-test to determine whether there are differences about business ethics and professional ethics to the perception of students and college students. Based on the difference of business ethics between perceptions of students it is concluded that there is a significant difference of business ethics between student and student perception. Based on the result of difference about professional ethics between student perception and student perception can be concluded there is significant difference about professional ethics between student and student perception.
Consumer Motivation Moderates the Influence of Product Quality and Brand on Consumer Satisfaction in Shopee E-Commerce Users Zailani, Abdullah; Kusworo, Ahmad Dzulfikri Budi
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 3 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v1i3.928

Abstract

The object of this research is Jemur Wonosari E-Commerce Users. The population in this study was 350 respondents. Meanwhile, the sample in this research consisted of 78 E-Commer consumer respondents. The purpose of this research was to test and analyze the influence of product quality on consumer satisfaction, to test and analyze the influence of product brands on consumer satisfaction, to test and analyze motivation moderating product quality on consumer satisfaction, to test and analyze the moderating motivation of product brands on consumer satisfaction. This research is quantitative research. The analysis technique in this research uses partial last square. The results of testing hypothesis 1 show that product quality has a significant effect on consumer satisfaction, the results of testing hypothesis 2 show that product brand has a significant effect on consumer satisfaction, the results of hypothesis 3 show that consumer motivation moderates product quality and has a significant effect on consumer satisfaction, while the results of testing hypothesis 4 show that Consumer motivation moderates product brand and has a significant effect on consumer satisfaction.
Artificial Intelligence–Based Human Resource Management and Employee Performance: The Mediating Role of Digital Skills and the Moderating Effect of Technology Acceptance in Indonesian Manufacturing Firms Kusworo, Ahmad Dzulfikri Budi
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1328

Abstract

This study examines the effect of artificial intelligence–based human resource management (AI-based HRM) on employee performance with digital skills as a mediating variable and technology acceptance as a moderating variable. The research adopts a quantitative explanatory approach using a cross-sectional survey design. Data were collected from 300 permanent employees of manufacturing firms in Indonesia and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that AI-based HRM has a significant positive effect on employee performance. Digital skills partially mediate the relationship between AI-based HRM and employee performance, while technology acceptance positively moderates the effect of AI-based HRM on digital skills. This study contributes to the AI–HRM literature by integrating the Resource-Based View and the Technology Acceptance Model and offers practical insights for manufacturing firms seeking to align AI adoption with employee digital capability development.
Co-Authors Abdullah Zailani Aprilyani, Tanti Budiyanto Budiyanto Ningrum, Nana Aprilia Pradita, Resilia Rahmat Hidayat Sarahnisa, Nabila Sari, Dita Harnika Suwitho, Suwitho