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All Journal JHTS Jurnal Ilmiah Dr. Aloei Saboe
Lolo, Astria
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Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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The Impact of the Hospital’s Marketing Strategy on the Interest of Patient Visits Based on the Marketing Mix Approach at Boliyohuto Hospital Ayuba, Silvana; Mohamad, Imelda; Lolo, Astria; Mooduto, Willian Indra S.
Journal of Health, Technology and Science (JHTS) Vol. 2 No. 1 (2021): Journal of Health, Technology and Science (JHTS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.588 KB) | DOI: 10.47918/jhts.v2i2.274

Abstract

Due to the lack of the number of visits in March-December 2021, therefore, the current study aims to determine the influence of hospital marketing strategies on the interests of patient visits based on the marketing mix approach at Boliyohuto Hospital. This type of research is descriptive quantitative research. The respondents in the study were inpatients and outpatients at Boliyohuto hospital consisting of 188 respondents who were sampled using proportional random sampling with the Slovin formula to 65 respondents. The data collection was conducted using questionnaires which were then analyzed using the chi-square test. Research results of hospital marketing strategy on the interest of patient visits are P Value= 0.0 below <0.05 so that H0 is rejected and H1 is accepted. So there is an influence of hospital marketing strategy on the interest of patient visits in Boliyohuto Hospital. It can be concluded that Boliyohuto Hospital can carry out the right marketing strategy. The important thing to note is to maintain and improve more appropriate marketing strategies to meet market objectives and increase interest in future visits.
THE RELATIONSHIP BETWEEN PATIENTS’ KNOWLEDGE LEVELS AND FAMILY SUPPORT ON DIET COMPLIANCE OF DM PATIENTS IN DR. M.M DUNDA LIMBOTO REGIONAL PUBLIC HOSPITAL sono, nurananda p; warastuti, rita amini; lolo, astria
Jurnal Ilmiah dr. Aloei Saboe Vol. 2 No. 1 (2022): Jurnal Ilmiah dr. Aloei Saboe
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jias.v9i1.377

Abstract

This study aims to determine the relationship between the level of patients’ knowledge and family support on the dietary compliance of DM patients in Dr. M.M Dunda Limboto Regional Public Hospital. The method of the research used was quantitative research. The sampling technique used was an accidental sampling system with total sample of 66 respondents, then analyzed using Chi Square statistical test. The results of the research showed that there was no significant relationship (0,993>0,05) between the patients’ level of knowledge and dietary compliance of DM patients, so Ha1 hypothesis was rejected and H01 hypothesis was accepted, and there was a significant relationship (0,043<0,05) between family support with the dietary compliance of DM patients, then H02 hypothesis was rejected and Ha2 hypothesis was accepted, with the conclusion that the research results showed that there was no relationship between the patients’ level of knowledge on the dietary compliance of DM patients and there was a relationship between family support and dietary compliance of DM patients in Dr. M.M Dunda Limboto Regional Public Hospital.
Co-Authors Ayuba, Silvana Mohamad, Imelda Mooduto, Willian Indra S. sono, nurananda p Warastuti, Rita Amini