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All Journal JHTS Jurnal Ilmiah Dr. Aloei Saboe
Mooduto, Willian Indra S.
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Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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The Impact of the Hospital’s Marketing Strategy on the Interest of Patient Visits Based on the Marketing Mix Approach at Boliyohuto Hospital Ayuba, Silvana; Mohamad, Imelda; Lolo, Astria; Mooduto, Willian Indra S.
Journal of Health, Technology and Science (JHTS) Vol. 2 No. 1 (2021): Journal of Health, Technology and Science (JHTS)
Publisher : LPPM Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.588 KB) | DOI: 10.47918/jhts.v2i2.274

Abstract

Due to the lack of the number of visits in March-December 2021, therefore, the current study aims to determine the influence of hospital marketing strategies on the interests of patient visits based on the marketing mix approach at Boliyohuto Hospital. This type of research is descriptive quantitative research. The respondents in the study were inpatients and outpatients at Boliyohuto hospital consisting of 188 respondents who were sampled using proportional random sampling with the Slovin formula to 65 respondents. The data collection was conducted using questionnaires which were then analyzed using the chi-square test. Research results of hospital marketing strategy on the interest of patient visits are P Value= 0.0 below <0.05 so that H0 is rejected and H1 is accepted. So there is an influence of hospital marketing strategy on the interest of patient visits in Boliyohuto Hospital. It can be concluded that Boliyohuto Hospital can carry out the right marketing strategy. The important thing to note is to maintain and improve more appropriate marketing strategies to meet market objectives and increase interest in future visits.
Analysis of Medical Equipment Procurement Planning in the Inpatient Unit of RSUD Boliyohuto Huntoyungo, Sri Nikma; Tilome, Efendi; Mohamad, Imelda; Mooduto, Willian Indra S.
Jurnal Ilmiah dr. Aloei Saboe Vol. 3 No. 1 (2023): Jurnal Ilmiah dr. Aloei Saboe
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jias.v10i1.286

Abstract

This study aims to determine the process of medical equipment procurement planning in the Inpatient Unit of the Boliyohuto Regional General Hospital, Gorontalo Regency. This research type is descriptive research with a qualitative approach. The data used are primary data and secondary data with data sourced from observations, interviews, and documentation. The informants in this research were 3 people who were directly involved in the process of medical equipment procurement planning in the inpatient unit of the Boliyohuto Regional General Hospital. The results of the research showed that the planning process for medical equipment needs had several obstacles in reducing the number of medical devices because the available budget was insufficient, Besides that one of the obstacles is the hospital does not yet have its procurement officer, the procurement process is not fully maximized because it must be adjusted to the existing budget and adjusted to the number of patient visits, so, only focus on urgent needs, this causes the availability of medical equipment not yet fully by class D hospital standards.
Co-Authors Ayuba, Silvana Huntoyungo, Sri Nikma Lolo, Astria Mohamad, Imelda Tilome, Efendi