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All Journal INFORMASI Jurnal Sosialisasi: Jurnal Hasil Pemikiran, Penelitian dan Pengembangan Keilmuan Sosiologi Pendidikan Jurnal Komunikasi
Ugoala, Bibian
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Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Assessing Whatapp for Communication in A Youth Organization: A Dual Method Approach Ugoala, Bibian
Jurnal Sosialisasi: Jurnal Hasil Pemikiran, Penelitian dan Pengembangan Keilmuan Sosiologi Pendidikan Volume 8, Nomor 2, Juli 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/sosialisasi.v1i1.21948

Abstract

Communication is pertinent to the existence of all human endeavours. Without communication, most sectors of our endeavours may be deformed. This study assesses the impact of communication among diocesan youth executives of the Anglican Youth Fellowship (AYF) in the Diocese of Abuja. The scholars employed the dual methodology in conducting the study. Eighteen (18) executives from the diocese were interviewed and surveyed. Findings from the study reveal that the Anglican Youth Fellowship (AYF) Diocese of Abuja to a large extent uses WhatsApp for communication purpose. It was also found that the affordability and ease of use of the application motivate the youth executives to use WhatsApp. The overarching themes that emerged in the qualitative study include ease of communication and manipulation, cost-effectiveness, purpose tailored, closely-knitted, distraction. Revelations from the quantitative survey show that a higher percentage of the respondents affirm that WhatsApp is a preferred tool for communication. The study is anchored on Media Richness Theory (MRT). Despite the gains of WhatsApp, albeit, the research found that there are distractions in the communication flow due to the sharing of unsolicited contents on the group, which may derail conversion. The study concludes that WhatsApp has proved to be useful in the youth organization.  
A Multimodal Study of Selected Campaign Posters of All Progressives Congress's Presidential Candidate in Nigeria 2023 General Elections Davidson M. Omole; Ugoala, Bibian
Informasi Vol. 55 No. 1 (2025): Informasi
Publisher : Universitas Negeri Yogyakarta

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Abstract

This study is a multimodal analysis of selected political campaign posters of Bola Ahmed Tinubu "” one of the presidential candidates for the 2023 General Elections in Nigeria, of the All progressives congress (APC) political party in Nigeria. The data for the study were campaign posters that were downloaded from online sources. The data were descriptively analysed using Kress & van Leeuwen's (2006) social semiotic theory of multimodal discourse analysis. Results show that the political campaign posters were consciously used by the APC presidential candidate to promote his political agenda and solicit votes from the electorate. Through these campaign posters, he is able to disseminate information of varied intents, and project his political ideology on the minds of the electorate via visual and non-visual messages inserted in the campaign posters. The visuals and written texts on the campaign posters often reflect the socio-cultural aspects of human relationship, their political inclinations and the reality of the Nigerian nation. It further revealed that semiotic-cultural and social factors have bearings on political campaign posters in Nigeria. Based on the findings, the study concludes that campaign posters are veritable tools which have the propensity to encode socio-cultural happenings, the mindset, and intention of politicians.
Digital Pragmatics and Human Identity in Interactions With Select Ai Chatbots Ndububa, Chukwuma Livinus; Ugoala, Bibian
Jurnal Komunikasi Vol 19, No 1 (2025): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i1.29793

Abstract

In today’s digital world, Artificial Intelligence (AI) chatbots play a major role in transforming human identity. People engage with digital platforms for different reasons; in doing so, the experiences they have and the interactive nature of the digital platforms seem to influence them, since human beings are products of their thoughts and surroundings. Based on this background, this study looks at how interacting with selected language models affects people’s self-image and digital communication. Grounded in pragmatic theory with a focus on Sperber and Wilson’s Relevance Theory (1995), the study aims to analyze how AI chatbots like ChatGPT, Copilot, and Gemini adapt to users’ identities, tones, and communicative intentions; and to examine how digital pragmatics shapes or reinforces users’ self-perception and identity expression in conversations with these models. After reviewing existing literature and identifying gaps, the study adopted a pre-experimental, comparative qualitative method, analyzing 33 chat screenshots—11 from each chatbot. The data were purposively grouped into nine themes. Findings showed, among other things, that ChatGPT and Copilot are more culturally adaptable than Gemini which struggles to respond to certain identity cues. ChatGPT stands out in recognizing communicative intent and stated identity, while Copilot offers the warmest and most cordial interactions. Overall, human identity is influenced—consciously or not—by frequent interaction with these language models. The study, therefore, urges caution in how often and in what ways users engage with these impassive AI systems. It concludes that digital tools can reshape self-image and human identity, and offers insights that are valuable not only to scholars of language and communication, but also to anyone interested in how digital pragmatics shapes both our sense of self and our perception of human existence. 
Co-Authors Davidson M. Omole Ndububa, Chukwuma Livinus