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Assessing Whatapp for Communication in A Youth Organization: A Dual Method Approach Ugoala, Bibian
Jurnal Sosialisasi: Jurnal Hasil Pemikiran, Penelitian dan Pengembangan Keilmuan Sosiologi Pendidikan Volume 8, Nomor 2, Juli 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/sosialisasi.v1i1.21948

Abstract

Communication is pertinent to the existence of all human endeavours. Without communication, most sectors of our endeavours may be deformed. This study assesses the impact of communication among diocesan youth executives of the Anglican Youth Fellowship (AYF) in the Diocese of Abuja. The scholars employed the dual methodology in conducting the study. Eighteen (18) executives from the diocese were interviewed and surveyed. Findings from the study reveal that the Anglican Youth Fellowship (AYF) Diocese of Abuja to a large extent uses WhatsApp for communication purpose. It was also found that the affordability and ease of use of the application motivate the youth executives to use WhatsApp. The overarching themes that emerged in the qualitative study include ease of communication and manipulation, cost-effectiveness, purpose tailored, closely-knitted, distraction. Revelations from the quantitative survey show that a higher percentage of the respondents affirm that WhatsApp is a preferred tool for communication. The study is anchored on Media Richness Theory (MRT). Despite the gains of WhatsApp, albeit, the research found that there are distractions in the communication flow due to the sharing of unsolicited contents on the group, which may derail conversion. The study concludes that WhatsApp has proved to be useful in the youth organization.  
A Multimodal Study of Selected Campaign Posters of All Progressives Congress's Presidential Candidate in Nigeria 2023 General Elections Davidson M. Omole; Ugoala, Bibian
Informasi Vol. 55 No. 1 (2025): Informasi
Publisher : Universitas Negeri Yogyakarta

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Abstract

This study is a multimodal analysis of selected political campaign posters of Bola Ahmed Tinubu "” one of the presidential candidates for the 2023 General Elections in Nigeria, of the All progressives congress (APC) political party in Nigeria. The data for the study were campaign posters that were downloaded from online sources. The data were descriptively analysed using Kress & van Leeuwen's (2006) social semiotic theory of multimodal discourse analysis. Results show that the political campaign posters were consciously used by the APC presidential candidate to promote his political agenda and solicit votes from the electorate. Through these campaign posters, he is able to disseminate information of varied intents, and project his political ideology on the minds of the electorate via visual and non-visual messages inserted in the campaign posters. The visuals and written texts on the campaign posters often reflect the socio-cultural aspects of human relationship, their political inclinations and the reality of the Nigerian nation. It further revealed that semiotic-cultural and social factors have bearings on political campaign posters in Nigeria. Based on the findings, the study concludes that campaign posters are veritable tools which have the propensity to encode socio-cultural happenings, the mindset, and intention of politicians.