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INFLUENCE OF INSTAGRAM CONTENTS TOWARDS BUYING FOOD PRODUCT INTEREST ON INSTAGRAM (A CASE STUDY OF BUYING INTEREST THROUGH PROFESSIONAL CHEF'S INSTAGRAM POST ON PRESIDENT UNIVERSITY STUDENTS) Salsabila, Natasya Putri; Haryanto, Jony Oktavian
RIMA - Research In Management and Accounting Vol 4, No 1 (2021): June
Publisher : Faculty of Business, Widya Mandala Surabaya Catholic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v4i1.3085

Abstract

Using Instagram for business activities became a specific activity among young people, especially students. One of the online businesses run by young people today was a food and beverage business, the other business was in the clothing and apparel field.  The need for food products was increasing on Instagram users who preferred to make online purchases through Instagram. The content of a professional chef's Instagram account was one that influenced individuals to buy food or beverage products through Instagram social media. Professional chef was an interesting profession known by the public and it made young people interested in becoming a professional chef as one of the career professions. Professional chefs also used Instagram media for live career promotion and branding, food product promotions, recipes and even cooking course invitations. The main subject of this research was the Instagram account of a professional chef. The research sample was 218 President University students who had Instagram accounts and made online purchases on Instagram. Data collection used was questionnaires using quantitative research methods. Validity, reliability tests, data analysis used was SEM with SmartPLS. It found that verified Instagram accounts and the intention of following updated Instagram content had influenced the purchase intention of a product, but Instagram content and users' interest in following instagram accounts did not affect the purchase intention of a product.
INFLUENCE OF INSTAGRAM CONTENTS TOWARDS BUYING FOOD PRODUCT INTEREST ON INSTAGRAM (A CASE STUDY OF BUYING INTEREST THROUGH PROFESSIONAL CHEF'S INSTAGRAM POST ON PRESIDENT UNIVERSITY STUDENTS) Salsabila, Natasya Putri; Haryanto, Jony Oktavian
Research In Management and Accounting (RIMA) Vol. 4 No. 1 (2021): June
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v4i1.3085

Abstract

Using Instagram for business activities became a specific activity among young people, especially students. One of the online businesses run by young people today was a food and beverage business, the other business was in the clothing and apparel field.  The need for food products was increasing on Instagram users who preferred to make online purchases through Instagram. The content of a professional chef's Instagram account was one that influenced individuals to buy food or beverage products through Instagram social media. Professional chef was an interesting profession known by the public and it made young people interested in becoming a professional chef as one of the career professions. Professional chefs also used Instagram media for live career promotion and branding, food product promotions, recipes and even cooking course invitations. The main subject of this research was the Instagram account of a professional chef. The research sample was 218 President University students who had Instagram accounts and made online purchases on Instagram. Data collection used was questionnaires using quantitative research methods. Validity, reliability tests, data analysis used was SEM with SmartPLS. It found that verified Instagram accounts and the intention of following updated Instagram content had influenced the purchase intention of a product, but Instagram content and users' interest in following instagram accounts did not affect the purchase intention of a product.
AKHLAK YANG BAIK: JUJUR DAN AMANAH SEBAGAI PONDASI KEHIDUPAN YANG HARMONIS Saidah, Siti; Salsabila, Natasya Putri; Mahbubi, Muhammad
JURNAL SELAKSA MAKNA Vol. 1 No. 2 (2025): JURNAL SELAKSA MAKNA
Publisher : PROGRAM STUDI PENDIDIKAN BAHASA LAMPUNG, FKIP UNIVERSITAS LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/selaksamakna.v1i2.665

Abstract

Good morals, honesty, and trustworthiness are three very important concepts in everyday life. Good morals include good and commendable behavior, honesty means telling the truth and not lying, while trustworthiness means being trustworthy and reliable. These three concepts are interrelated and can help individuals become better and more respected people. This study aims to determine how good morals, honesty, and trustworthiness can be the foundation of a harmonious life. By having good morals, individuals can build trust with others and improve their reputation. Honesty and trustworthiness can also help individuals become more trustworthy and reliable. The results of the study show that good morals, honesty, and trustworthiness can bring many benefits in everyday life. Individuals who have good morals, honesty, and trustworthiness can build harmonious relationships with others, increase their trust and reputation, and become better and more respected people. In conclusion, good morals, honesty, and trustworthiness are three very important concepts in everyday life. By having good morals, honesty, and trustworthiness, individuals can become better people and be more respected by others. Therefore, it is important for us to understand and practice good morals, honesty, and trustworthiness in our daily lives.   Akhlak yang baik, jujur, dan amanah merupakan tiga konsep yang sangat penting dalam kehidupan sehari-hari. Akhlak yang baik mencakup perilaku yang baik dan terpuji, jujur berarti mengatakan kebenaran dan tidak berbohong, sedangkan amanah berarti dapat dipercaya dan diandalkan. Ketiga konsep ini saling terkait dan dapat membantu individu menjadi pribadi yang lebih baik dan lebih dihormati oleh orang lain. Penelitian ini bertujuan untuk mengetahui bagaimana akhlak yang baik, jujur, dan amanah dapat menjadi pondasi kehidupan yang harmonis. Dengan memiliki akhlak yang baik, individu dapat membangun kepercayaan dengan orang lain dan meningkatkan reputasi mereka. Jujur dan amanah juga dapat membantu individu menjadi lebih dapat dipercaya bagi dan diandalkan. Hasil penelitian menunjukkan bahwa akhlak yang baik, jujur, dan amanah dapat membawa banyak manfaat dalam kehidupan sehari-hari. Individu yang memiliki akhlak yang baik, jujur, dan amanah dapat membangun hubungan yang harmonis dengan orang lain, meningkatkan kepercayaan dan reputasi mereka, serta menjadi pribadi yang lebih baik dan lebih dihormati. Dalam kesimpulan, akhlak yang baik, jujur, dan amanah merupakan tiga konsep yang sangat penting dalam kehidupan sehari-hari. Dengan memiliki akhlak yang baik, jujur, dan amanah, individu dapat menjadi pribadi yang lebih baik dan lebih dihormati oleh orang lain. Oleh karena itu, penting kita untuk memahami dan mengamalkan akhlak yang baik, jujur, dan amanah dalam kehidupan sehari-hari.