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All Journal JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application
Muljono, Wiryanta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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BARRIERS TO ICT ADOPTION BY SMEs IN INDONESIA: HOW TO BRIDGE THE DIGITAL DISPARITY? Muljono, Wiryanta; Setiyawati, Sri; Sudarsana, Sudarsana; Setiawati, Priyanka Pertiwi
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.07

Abstract

The use and utilization of ICT for SMEs attract the attention of many parties. The problems of SMEs in Yogyakarta, Indonesia that is so diverse cannot be simplified on the issue of technology adoption. Moreover, increasing competitiveness is necessary so that ICT can truly be a bridging digital disparity. The action research activity is carried out to close the gap which not only focuses on understanding the pattern of technology adoption alone but also involves action steps in helping SMEs to survive and able to compete. The results showed that the SMEs still had difficulty in utilizing ICT from the upstream side. This is triggered by the limitations of existing human capital in managing technical and operational aspects of ICT. Therefore, the strategies to use of ICT for SMEs is recommended to combine a proactive and reactive approach so that the optimization of resources will be achieved. Accordingly, we suggest that further studies apply the implementation of ICT on proactive and reactive actions to close the knowledge gap between the two in a different setting, context, location, and/or culture.
Consumers Perception of Online Shopping Intention Muljono, Wiryanta; Setiyawati, Sri
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 3 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.009.03.5

Abstract

Service quality includes shipping has been considered a critical factor that affects continuance intention consumers in online shopping. This study investigate whether attitude acts as a moderator between service quality and shipping with regard to continuance intention in online shopping. This study was conducted using a quantitative approach by distributing questionnaires to online shopping consumers. Utilizing SEM with AMOS 22 by sampling 400 respondents. These empirical findings provide one, among several others, insight (recommendation) to startup in developing service quality and shipping because online shoppers are more concerned with their goods being immediately received thus weathering the competition from other startups. Study concluded that the employed service features produced a significant influence on the continuance intention of online shopping. The Startup company knew who its consumers can differentiate products and services which are offered by the company and others. Righteously startup company has also a strong commitment to ensuring that it will deliver goods on time to consumers. The limitation of the present study originates from the research scope which revolves around consumer's perception of service quality included shipping on a startup company.
Co-Authors Setiawati, Priyanka Pertiwi Setiyawati, Sri Sudarsana Sudarsana