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All Journal Jurnal Studi Komunikasi Scientax: Jurnal Kajian Ilmiah Perpajakan Indonesia
Pramana, Pinandito Dhirotsaha
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Melihat citra perusahaan melalui big data: Polemik beasiswa perusahaan rokok Pramana, Pinandito Dhirotsaha; Utari, Prahastiwi; Naini, Albert Muhammad Isrun
Jurnal Studi Komunikasi Vol 4 No 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2467

Abstract

This study aimed to see the image of PT Djarum as a cigarette company during a polemic through big data approach. The public was shocked by the news that PB Djarum would terminate the Badminton scholarship that had been held for the past twelve years. It started when KPAI considered that there was an intention to exploit children using the brand of PT Djarum. Although the problem was over, the polemic had seized the public's attention. This research was an analysis of quantitative and qualitative content from Twitter social media. Quantitative analysis in the form of sentiment analysis was carried out utilising the results of 26,677 tweets data from online platforms based on big data from Drone Emprit Academic. Qualitative analysis was carried out Critical Discourse using van Dijk's model. The analysis revealed that PT Djarum has succeeded in building a positive image through its CSR program, which can be seen from the support of the majority of the Indonesian people as reflected in Twitter conversation.
Melihat citra perusahaan melalui big data: Polemik beasiswa perusahaan rokok Pramana, Pinandito Dhirotsaha; Utari, Prahastiwi; Naini, Albert Muhammad Isrun
Jurnal Studi Komunikasi Vol. 4 No. 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2467

Abstract

This study aimed to see the image of PT Djarum as a cigarette company during a polemic through big data approach. The public was shocked by the news that PB Djarum would terminate the Badminton scholarship that had been held for the past twelve years. It started when KPAI considered that there was an intention to exploit children using the brand of PT Djarum. Although the problem was over, the polemic had seized the public's attention. This research was an analysis of quantitative and qualitative content from Twitter social media. Quantitative analysis in the form of sentiment analysis was carried out utilising the results of 26,677 tweets data from online platforms based on big data from Drone Emprit Academic. Qualitative analysis was carried out Critical Discourse using van Dijk's model. The analysis revealed that PT Djarum has succeeded in building a positive image through its CSR program, which can be seen from the support of the majority of the Indonesian people as reflected in Twitter conversation.
Gaya komunikasi kepemimpinan transformasional dalam masa perubahan organisasi: Sebuah tinjauan literatur Pramana, Pinandito Dhirotsaha; Anwar, Aan Almaidah
Scientax: Jurnal Kajian Ilmiah Perpajakan Indonesia Vol. 6 No. 1 (2024): October: Toward a Resilient and Equitable Tax System in Indonesia
Publisher : Directorate General of Taxes

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52869/st.v6i1.586

Abstract

The Directorate General of Taxes (DJP) is undertaking Tax Reform Volume III, which encompasses a focus on the reform of Human Resources (HR). The management of organizational change is inherently complex, and issues persist regarding the dynamics between superiors and subordinates at DJP. This study aims to furnish insights into change management from a communicative standpoint, specifically identifying the most suitable leadership communication styles to implement during the change process. The research employs a literature review methodology. Findings reveal that the transformational leadership communication style is the most effective for managing change. Communication styles that are devoid of emotional bias, empathetic, and allows for two-way communication are generally favored by subordinates. Training aimed at enhancing leadership communication competencies represents a feasible solution to equip individuals with the necessary skills to cultivate an optimal work environment
Co-Authors Anwar, Aan Almaidah Naini, Albert Muhammad Isrun Utari, Prahastiwi