Garuda - Garba Rujukan Digital

Melihat citra perusahaan melalui big data: Polemik beasiswa perusahaan rokok Pramana, Pinandito Dhirotsaha; Utari, Prahastiwi; Naini, Albert Muhammad Isrun
Jurnal Studi Komunikasi Vol 4 No 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2467

This study aimed to see the image of PT Djarum as a cigarette company during a polemic through big data approach. The public was shocked by the news that PB Djarum would terminate the Badminton scholarship that had been held for the past twelve years. It started when KPAI considered that there was an intention to exploit children using the brand of PT Djarum. Although the problem was over, the polemic had seized the public's attention. This research was an analysis of quantitative and qualitative content from Twitter social media. Quantitative analysis in the form of sentiment analysis was carried out utilising the results of 26,677 tweets data from online platforms based on big data from Drone Emprit Academic. Qualitative analysis was carried out Critical Discourse using van Dijk's model. The analysis revealed that PT Djarum has succeeded in building a positive image through its CSR program, which can be seen from the support of the majority of the Indonesian people as reflected in Twitter conversation.

Melihat citra perusahaan melalui big data: Polemik beasiswa perusahaan rokok Pramana, Pinandito Dhirotsaha; Utari, Prahastiwi; Naini, Albert Muhammad Isrun
Jurnal Studi Komunikasi Vol. 4 No. 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2467

This study aimed to see the image of PT Djarum as a cigarette company during a polemic through big data approach. The public was shocked by the news that PB Djarum would terminate the Badminton scholarship that had been held for the past twelve years. It started when KPAI considered that there was an intention to exploit children using the brand of PT Djarum. Although the problem was over, the polemic had seized the public's attention. This research was an analysis of quantitative and qualitative content from Twitter social media. Quantitative analysis in the form of sentiment analysis was carried out utilising the results of 26,677 tweets data from online platforms based on big data from Drone Emprit Academic. Qualitative analysis was carried out Critical Discourse using van Dijk's model. The analysis revealed that PT Djarum has succeeded in building a positive image through its CSR program, which can be seen from the support of the majority of the Indonesian people as reflected in Twitter conversation.

The Digital Socialization Effectiveness of “Destroy The Illegal Cigarettes” at Customs and Excise Office in Surakarta Sunardiyah, Fina; Pawito, Pawito; Naini, Albert Muhammad Isrun
JURNAL KOMUNIKASI INDONESIA Vol. 12, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Circulation of illegal cigarettes is a crucial issue in Indonesia and getting worse during the Covid-19 Pandemic. Illegal cigarettes are an alternative solution because legal cigarettes are too expensive. The high price of legal cigarettes caused by government regulation on excise duty. Public’s understanding about the bad effects of cigarettes needs to be improved, because the health expense caused by smoking is much higher than the excise on tobacco products. Based on this problem, this study aims to analyze the effectiveness strategy of The Customs and Excise Office in Surakarta in suppressing the circulation of illegal cigarettes through digital socialization. This type of research is qualitative research and uses a qualitative research design, data collection techniques in this research are observation, interviews and documentation. The research result shows that the implementation of digital socialization by the Surakarta Customs and Excise to suppress the circulation of illegal cigarettes is already effective. Digital-based socialization is a suitable strategy in disseminating persuasive information. The consideration of the socialization strategies success of the Surakarta Customs and Excise is supported by informants’ opinions who say that education is an important aspect that can support the society’s understanding about illegal cigarettes. The development of technology and information makes information dissemination access easier and unlimited. The digital socialization is done with educational poster media, traditional performing arts held virtually, educational video published through digital platforms proved effective referring to the total content views which are more than expected. Socialization needs to be improved furthermore.

KRISIS DAN KOMUNIKASI KEPEMIMPINAN PUBLIK: ANALISIS FRAMING MEDIA SOSIAL KEPALA DAERAH DI INDONESIA PADA MASA PANDEMI COVID-19 Rahmanto, Andre Noevi; Naini, Albert Muhammad Isrun; Priliantini, Anjang; Hendriyani, Christina Tri; Anshori, Mahfud
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): December 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.175-186

Public leaders have a significant role in overcoming the crisis caused by the COVID-19 pandemic. The communication process delivered by public leaders is the spearhead of handling global and local pandemics. Public leaders have different communication patterns in conveying their messages. This study seeks to determine the communication efforts made by community leaders in overcoming the COVID-19 pandemic. The method used in this research is Framing Analysis by Robert N. Entman. Researchers analyzed all news based on problem definitions, diagnosed causes, and made moral judgments and treatment recommendations on the social media of Ganjar Pranowo, head of the Central Java region. The research period during the pandemic is from March to May 2020. The results obtained by researchers are that regional heads are community leaders who have the authority to make all decisions. The leadership communication style used by Ganjar Pranowo when facing a crisis is a transformational leadership style. Ganjar Pranowo uses five things in carrying out the COVID-19 pandemic, namely 1) establishing chain-breaking policy steps, 2) avoiding top-down leadership styles, 3) promoting transparency and openness to the community, 4) using empathy in overcoming problems 5) the recovery process puts public safety first.

Implementation of Information and Communication Technology Innovation Policy through E-Government in Public Services Amartina, Rahma Yudi; Rahmanto, Andre Noevi; Naini, Albert Muhammad Isrun
Formosa Journal of Social Sciences (FJSS) Vol. 3 No. 1 (2024): March, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v3i1.8328

The development of information and communication technology encourages changes in community activities in various sectors. One of them is in the public service sector brought by the government through e-government. This research aims to discover how information and communication technology innovation policies are implemented through e-government in public services. The method used in this research is Systematic Literature Review (SLR) from the Google Scholar site within the year of 2012-2023. From the search results, a selection process was performed, resulting in 20 journals for analysis. The research results show that many of the current researchers are focusing on e-government, specifically regarding public services at the local government level. Interviews and observations are widely used data collection techniques. Elements that help the implementation of e-authorities offerings in public offerings are supported via way of means of a organized bureaucratic structure, making plans and a centralized and ok system. Obstacles for the implementation of e-authorities offerings in public offerings are encouraged via way of means of the exceptional of human resources, incomplete making plans, the exceptional of centers and infrastructure, and public recognition of e-authorities itself

Kisarasa Youtube Channel's Gastronomic Storytelling: A Narrative Paradigm Study Wahyudi, Sulistiyo Joko; Rahmanto, Andre Noevi; Naini, Albert Muhammad Isrun
Jurnal Multidisiplin Madani Vol. 4 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i7.10370

Consumer preferences for food and drinks have now changed. Consumers are now emphasizing emotional needs and the stories behind culinary products. Consumers are interested in the origin of raw materials, manufacturing techniques, and the values instilled by producers, thereby creating an emotional connection with the food they consume. Social media such as Instagram, TikTok, and YouTube are crucial in introducing new culinary trends and unique dining experiences. In particular, food vloggers on YouTube use the platform to share their gastronomic storytelling. This qualitative research uses a content analysis approach with narrative paradigm theory to analyze how the structure and accuracy of gastronomic storytelling on YouTube provide information about culinary products while enriching viewers' emotional and intellectual understanding of gastronomy

Communication Strategy of KPPBC TMP B Balikpapan In Instagram Account : @pojok.inspirasi.bpn Personification As A Strategy “Remaja Hobi Ngopi” Sumarah, Darmadi Joko; Pawito, Pawito; Naini, Albert Muhammad Isrun
International Journal of Science and Applied Science: Conference Series Vol 6, No 1 (2022): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v6i1.69934

The low level of media literacy in Indonesian society, especially in the sphere of social media, coupled with the emergence of a pessimistic view of the Government’s public communication, demands changes to the Government’s social media accounts. KPPBC TMP B Balikpapan, the representative of the Government, found the same condition and tried to find the answer. This study aims to explain digital communication policies carried out in social media. In-depth interviews were conducted with key informants to reveal insights into the communication phenomenon under study. The result of this study state that the digital communication policy implemented by KPPBC TMP B Balikpapan is a branding strategy through the personification of “Remaja Hobi Ngopi.” The personification of teenagers who like drinking coffee has the power of a friendly and open impression on the community.

Social Media Influencer as Marketing Communication of “FORTIVIT” Rice from Perum BULOG Febriani, Teradijah; Rahmanto, Andre N; Naini, Albert Muhammad Isrun
International Journal of Science and Applied Science: Conference Series Vol 6, No 1 (2022): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v6i1.69935

In the era of globalization, digital technology continues to develop. It can be seen by the increasing number of internet and social media users. The development of digital technology also causes changes in consumer behavior, thus requiring companies to be more adaptive to changes and establish their communication strategies. The development of social media as a digital communication tool continues to grow and becomes one of the opportunities as well as challenges for companies to improve their performance. The selection of the right digital media needs special attention, one of which is a digital influencer or Social Media Influencer (SMI). The role of Social Media Influencers (SMI) is increasingly important to shape consumer attitudes and corporate image. This study uses qualitative methods through observation and interviews with informants who meet certain requirements. Perum BULOG, one of the State-Owned Enterprises (BUMN) which is an important sector in the food industry, is the focus of the study. The results of the study indicate that Perum BULOG's marketing communication strategy in selecting Social Media Influencers is based on the credibility of influencers who influence the delivery of messages.

The Existence of Conventional Television Faces the Trend of Subscription Video Services (Over-the-Top) Wijaya, Erris RF; Rahmanto, Andre N; Naini, Albert Muhammad Isrun
International Journal of Science and Applied Science: Conference Series Vol 6, No 1 (2022): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v6i1.69947

Conventional television has been a medium of information and entertainment for decades. Along with the development of technology, entertainment media have become diverse. Traditional television faces competition, one of which is Over-the-Top (OTT) services or subscription video content via the internet. Some OTT service providers in Indonesia are Netflix, Ilflix , Mola TV, Vidio, VIU, Catchplay, Disney+Hotstar, and RCTI+. Throughout Covid-19, OTT users increased due to higher entertainment needs. This paper aims to provide an understanding of the existence of conventional TV facing OTT trends and how the media users’ consumption patterns are changing. A systematic literature review (SLR) was carried out by collecting data and analyzing related research to OTT and TV usage for the last five years. The results show a shift in media consumption patterns among the younger generation, while the older generation tends to be more passive towards new media. The number of OTT users is increasing, but it has not been able to replace television completely. Instead of replacing, OTT is more of a complementary media or alternative media. This is due to subscription fees and technology adaptation are not within everyone’s reach. On the other hand, OTT spoils the audience in terms of flexibility, variety of the shows, and attracts the younger audience segment which is the driver of the increase in the number of users.

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