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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Anshori, M Faisal
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Social Sciences

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SALES PROMOTION TECHNIQUE IN SALES AND MARKETING DEPARTMENT HOTEL NOVOTEL PEKANBARU Anshori, M Faisal; ", Musadad
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine Sales Promotion Techniques on sales volume and guest responses to products promoted by sales. This research was conducted at a four-star hotel (****), namely the Novotel Hotel Pekanbaru, Riau Province. The research method used in this research is quantitative descriptive method. To find out the responses of respondents with interview data collection techniques, questionnaires, observation and documentation. The results of this study, concluded that sales promotion techniques in the sales and marketing department of Novotel Pekanbaru Hotel is Good. Keywords: Promotion techniques, Guest Response, Sales and Marketing  
Co-Authors Musadad Musadad