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All Journal Infotech: Journal of Technology Information Edunity: Kajian Ilmu Sosial dan Pendidikan
Meylovsky, Rourentsia
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Discount Price on Impulsive Buying Mediated by Utilitarian Browsing in TikTok Shop (Empirical Study of Gen Z and Millennials in Jakarta) Meylovsky, Rourentsia; Pardede, Ratlan
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 4 No. 8 (2025): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v4i8.434

Abstract

TikTok Shop, as a social commerce platform, is increasingly popular among Generation Z and millennial in Indonesia, particularly for skincare products. This phenomenon requires further investigation to understand the factors driving impulsive buying, especially considering utilitarian browsing as a mediating process. This study aims to analyze the influence of discount price on impulsive buying among TikTok Shop users while examining the mediating role of utilitarian browsing. This research adopts a quantitative approach, with data collected through online questionnaires distributed to 120 respondents from Generation Z and millennial residing in DKI Jakarta, who have purchased skincare products through TikTok Shop. The data analysis technique employed is Structural Equation Modeling (SEM) using SmartPLS 3.0 software, including testing the measurement model (outer model) and the structural model (inner model). The results of this study are expected to provide deeper insights into impulsive buying behavior and serve as a reference for social commerce industry players to optimize marketing strategies involving discount price to enhance consumer satisfaction and engagement.
ARSITEKTUR ENTERPRISE PADA BMKG DENGAN FRAMEWORK TOGAF ADM Hartono, Henny; Meylovsky, Rourentsia; Andry, Johanes Fernandes
Infotech: Journal of Technology Information Vol 6, No 2 (2020): NOVEMBER
Publisher : ISTEK WIDURI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/jti.v6i2.92

Abstract

As a government institution that performs tasks in the fields of meteorology, climatology, air quality and geophysics, BMKG (Meteorology, Climatology and Geophysics Agency) does not yet have an integrated information system to support each of its activities, such as instrumentation, engineering and calibration, observation, processing, dissemination, and service. The purpose of this study is to produce enterprise architecture design including business architecture, data architecture, technology architecture, and application architecture, and produce activity solutions and information system solutions that can help BMKG in developing its business processes. In this study, the framework of enterprise architecture design uses The Open Group Framework (TOGAF) with the Architecture Development Method (ADM) method. The results of this study, namely a proposed TOGAF model that is tailored to the business needs process of BMKG in designing enterprise architecture for IS / IT development.
Co-Authors Henny Hartono Johanes Fernandes Andry Ratlan Pardede