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All Journal Jurnal Nasional Holistic Science Public Resource Innovation Management and Excellence (PRIME)
Wijaya, Dandi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Planning Strategies in Test Development: A Systematic Approach to Educational Evaluation Arbeni, Wawan; Bilbina, Alzaiti; Karokaro, Yulia Intan Br; Wijaya, Dandi; Ginting, Ilham Ramadan; Harahap, Ade Irma Yunita
Holistic Science Vol. 5 No. 1 (2025): Jurnal Nasional Holistic Sciences
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v5i1.831

Abstract

This study aims to analyze the systematic steps in test planning to enhance the quality of educational evaluation. The research method used is a literature review with a qualitative descriptive approach, integrating relevant theories and practices related to test planning. The findings indicate that effective test planning should involve determining the test's objectives, competency analysis, format selection, item writing, piloting, validation, and test analysis. The implementation of these steps ensures that the test meets the criteria of validity, reliability, objectivity, and practicality. This article provides significant contributions for educators in designing effective and efficient tests and offers new insights for further research in the field of educational evaluation.
Marketing Communication Strategy On Customer Loyalty Wijaya, Dandi; Aslinda, Aslinda; Luthfi Siraj, Muh
Public Resource Innovation Management and Excellence June 2024 , Volume 1 Number 2
Publisher : Public Resource Innovation Management and Excellence

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Abstract

Marketing communication is one of the techniques used by a company to inform, promote and introduce their products to the public and get customers (customers) so that people can be loyal to the products offered. This study discusses the marketing communication strategy on customer loyalty at PT. Bank Bri Unit Wholesale Raya Makassar. This type of research is descriptive research using a quantitative research design. In this study, the researcher tried to ascertain the high level of correlation of the marketing communication strategy variables on customer loyalty. This study used a descriptive method, data collection was carried out by observation, questionnaires, and documentation and analyzed using statistical formulas which were calculated using SPSS assistance. From the results of data processing for the marketing communication strategy variable obtained a value of 81.16 percent so it can be concluded that the marketing communication strategy at PT. Bank Bri Unit Borong Raya Makassar is in the very good category. The results of data processing for the customer loyalty variable obtained a value of 78.68 percent, it can be concluded that customer loyalty at PT. Bank Bri Unit Borong Raya Makassar is in the good category. From the results of the correlation coefficient analysis, it is obtained that the correlation coefficient is = 0.563, so it can be concluded that the marketing communication strategy is correlated with a moderate level of customer loyalty at PT. Bank Bri Unit Wholesale Raya Makassar.
Co-Authors Arbeni, Wawan Aslinda, Aslinda Bilbina, Alzaiti Ginting, Ilham Ramadan Harahap, Ade Irma Yunita Karokaro, Yulia Intan Br Luthfi Siraj, Muh