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All Journal Jurnal Abdimas Sangkabira Scriptura : Jurnal Ilmiah
Luik, Jandy Edipson
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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SOCIAL MEDIA INTERVENTION: “NGESKRIP” POSTS BOOST ENGAGEMENT AT PETRA BUSINESS SCHOOL (PBS) Luik, Jandy Edipson; Ottemoesoe, Ridhotama Shanti Darsih; Setiawan, Dwi
Jurnal Abdimas Sangkabira Vol. 5 No. 2 (2025): Jurnal Abdimas Sangkabira, Juni 2025
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdimassangkabira.v5i2.1895

Abstract

Dampak media sosial yang kini telah menjadi alat penting dalam strategi pemasaran dan komunikasi bagi berbagai organisasi, termasuk institusi pendidikan. pengabdian ini bertujuan untuk mengevaluasi Ngeskrip, sebagai digital creator yang dikelola kampus Universitas Kristen Petra (PCU) di jurusan baru di lingkungan PCU yang disebut Petra Business School; di mana lewat dana Pengabdian Masyarakat yang diperoleh, diharapkan Ngeskrip mampu dikembangkan dan diberdayakan. Evaluasi aktivitas Ngeskrip dilakukan dengan menilai engagement dan menakar efektivitas strategi sosial media dalam membangun brand PBS. Evaluasi kegiatan ini menggunakan metode analisis kuantitatif deskriptif dengan mengumpulkan data engagement dari postingan media sosial PBS yang dikelola oleh Ngeskrip. Hasil kegiatan ini menunjukkan bahwa postingan yang dibuat oleh Ngeskrip memiliki engagement yang lebih rendah dibandingkan dengan postingan yang bukan dibuat oleh Ngeskrip. Namun, penggunaan Instagram Ads dan kolaborasi dengan influencer terbukti meningkatkan engagement secara signifikan. Strategi sosial media yang diterapkan oleh Ngeskrip meningkatkan engagement di PBS, terutama melalui penggunaan iklan berbayar dan kolaborasi dengan influencer. Kata kunci: Media sosial, engagement, brand awareness, Petra Business School, Ngeskrip.
Communication Accommodation Strategy Among Members of the OMORI Online Community: A Case Study on the Use of Semantic Shifted Slang by Generation Z Immanuel, Yovan; Luik, Jandy Edipson; Tjahyana, Lady Joanne
Scriptura Vol. 15 No. 1 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.1.95-106

Abstract

Communication accommodation is a process that is undergone by all new members of a community. The rapid growth of online communities among Generation Z has fostered the emergence of unique linguistic practices, including semantic-shifted slang, which can present challenges for new members to adapt and integrate. This study examines how communication accommodation strategies are employed by members of the OMORI virtual community on Discord, focusing on the use of semantic-shifted slang as a tool for group adaptation. The OMORI community serves as a platform for the players to meet and discuss with other OMORI players. This study attempts to research the OMORI virtual community in Discord, where the group members also often have other smaller groups which help them in their communication accommodation process. Employing a case study qualitative approach through semi-structured interviews, findings reveal that convergence—through observation, imitation, and gradual adoption of slang—is the dominant strategy, with small groups serving as safe spaces for experimentation and learning. Divergence also occurs when slang conflicts with personal identity or self-image. This research contributes to the field of communication studies by deepening the understanding of Communication Accommodation Theory in virtual, interest-based communities, highlighting how slang functions as both a symbolic and practical tool for fostering cohesion, negotiating identity, and strengthening group membership in online spaces.
Categorization of Master-Slave Dialectic in Short Science Fiction Films Generated by Artificial Intelligence That are Broadcasted on YouTube Shambhala, Rachel Helensky; Luik, Jandy Edipson; Wijayanti, Chory Angela
Scriptura Vol. 15 No. 1 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.1.84-94

Abstract

The rapid evolution of artificial intelligence (AI) has transformed the creative industry, enabling machines to generate images and videos that can be compiled into narrative short films. This technological shift raises important questions about authorship, control, and meaning-making in digital media. This study aims to investigate how the master-slave dialectic, a philosophical concept describing power dynamics between entities, is portrayed in AI generated science fiction short films. Using qualitative content analysis, 10 AI generated short films were examined to identify how messages related to this dialectic are communicated. The analysis reveals three major categories, vulnerability, alienated, and automation. With vulnerability and automation being most prominently depicted, while alienated appears more subtly. Across these categories, eight subcategories were identified, including two new ones which are acceptance and rebellion, that extend Coeckelbergh’s framework and reflect diverse human responses to technological dominance. These results demonstrate that AI generated films can convey complex socio-technical tensions and function as an emerging form of mass communication, contributing to the discourse on human and technology relations in contemporary media.
Co-Authors Chory Angela Wijayanti, Chory Angela Dwi Setiawan Immanuel, Yovan Lady Joanne Tjahyana Ridhotama Shanti Darsih Ottemoesoe Shambhala, Rachel Helensky