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All Journal Jurnal Visi Komunikasi Scriptura : Jurnal Ilmiah Journal of Content and Engagement
Chory Angela Wijayanti, Chory Angela
Program Studi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Kristen Petra, Jalan Siwalankerto 121-131, Surabaya 60236
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Categorization of Master-Slave Dialectic in Short Science Fiction Films Generated by Artificial Intelligence That are Broadcasted on YouTube Shambhala, Rachel Helensky; Luik, Jandy Edipson; Wijayanti, Chory Angela
Scriptura Vol. 15 No. 1 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.1.84-94

Abstract

The rapid evolution of artificial intelligence (AI) has transformed the creative industry, enabling machines to generate images and videos that can be compiled into narrative short films. This technological shift raises important questions about authorship, control, and meaning-making in digital media. This study aims to investigate how the master-slave dialectic, a philosophical concept describing power dynamics between entities, is portrayed in AI generated science fiction short films. Using qualitative content analysis, 10 AI generated short films were examined to identify how messages related to this dialectic are communicated. The analysis reveals three major categories, vulnerability, alienated, and automation. With vulnerability and automation being most prominently depicted, while alienated appears more subtly. Across these categories, eight subcategories were identified, including two new ones which are acceptance and rebellion, that extend Coeckelbergh’s framework and reflect diverse human responses to technological dominance. These results demonstrate that AI generated films can convey complex socio-technical tensions and function as an emerging form of mass communication, contributing to the discourse on human and technology relations in contemporary media.
The Effectiveness of Eca Aura as Brand Ambassador for Derma Angel Among the People of Surabaya Djianto, Natasya Nethania Nava; Tjahyana, Lady Joanne; Wijayanti, Chory Angela
Journal of Content and Engagement Vol 3 Issue 2 (2025): August 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.2.131-146

Abstract

This study aims to measure the effectiveness of Eca Aura as a Brand Ambassador for Derma in the marketing public relations (MPR) strategy of the Derma Angel brand in Surabaya City. A Brand Ambassador is an individual who represents a brand and serves as a communication bridge between the brand and the public. In implementing its marketing public relations strategy, Derma Angel appointed Eca Aura as Brand Ambassador to help build communication and increase brand awareness among audiences, as well as establish a positive image for the Derma Angel brand. This study employed a survey method by collecting data through questionnaires, which were distributed to 400 respondents who are residents of Surabaya City using a Likert scale. The findings of this study indicate that Eca Aura is effective as Derma Angel's Brand Ambassador based on the VisCAP indicators, with attractiveness being the most effective indicator among the four indicators. An interesting finding in this study relates to the Visibility indicator, as traditional media such as banners proved to be more effective than online media in enhancing visibility.
NAVIGATING TRUTH IN THE NEWS ENVIRONMENT ON DIGITAL PLATFORMS Hadi, Ido Prijana; Lesmana, Fanny; Wijayanti, Chory Angela
Jurnal Visi Komunikasi Vol 24, No 02 (2025): November 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i02.31102

Abstract

Online media platforms, mainly social media and Google, are often referenced in the crowded digital information environment. However, this has led to increased violations such as ignoring ethical codes, lack of verification, unbalanced reporting, sexual provocation, and slanderous news. The urgency of this research is to find out the subject's experience when the quantity of information is abundant and whether they have balanced it with literacy in navigating to get the truth when consuming news on digital platforms. This study aims to discover and reveal how sceptical audiences experience navigating the truth in the news environment on digital platforms. Using a descriptive phenomenology approach, the qualitative research design was conducted through in-depth interviews with 14 participants from various work professions. The results found that actors who navigate the truth use social media applications such as YouTube, Instagram, Twitter, and Facebook by checking the credibility of news sources, considering context, and verifying from other sources. Users chose to wait for the original truth of the event through follow-up posts from multiple sources on WA, Line, and Snapchat. Moreover, search engines are used to confirm news on social media, such as the 2024 elections in Indonesia. 
Co-Authors Djianto, Natasya Nethania Nava Fanny Lesmana Ido Prijana Hadi Lady Joanne Tjahyana Luik, Jandy Edipson Shambhala, Rachel Helensky