Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Habitat
Choirunnisa, Yusti Mauriska
Unknown Affiliation
Decision Sciences, Operations Research & Management Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
BUSINESS COMPETITIVENESS STRATEGY OF PROCESSED MUSHROOM IN EAST JAVA: A RESOURCE-BASED VIEW MODEL APPROACH Haryati, Novi; Choirunnisa, Yusti Mauriska
Jurnal Aplikasi Manajemen Vol. 18 No. 4 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.04.01

Abstract

Mushrooms are one of the strategic agro-industrial commodities in Indonesia. It is because the mushroom market share for consumption is very high. People consume mushrooms as a snack, side dishes, and also as a main dish. The mushroom business in Malang Indonesia is very lively, especially in this city, there are many students and employees as consumers who like snacks on the sidelines of their activities. Due to many of those industries, the SME of mushroom needs to increase the production. Leading competitiveness in the product are the factors that must be kept by companies to be successful in their business. This research aims to understand the effect of tangible resources, entrepreneurship orientation, business uncertainty on competitive strategy, and the influence of competitive strategy on the company’s performance. The research uses methods such as quantitative descriptive analysis and inferential (SEM) based on Partial Least Square (PLS). Strategic resources, entrepreneurial orientation, and environmental uncertainty of mushroom small-medium enterprises have a direct effect more than an indirect effect. Strategic resources have the strongest significance if it is compared to entrepreneurial orientation and entrepreneurial uncertainty. Further research is needed to see the effect of competitive strategy on business performance.
Analysis The Effect Of Work Motivation And Competence On Employee Performance (Study On Employee’s PT JCI Padang, West Sumatera) Choirunnisa, Yusti Mauriska; Djoko Koestiono
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.15

Abstract

This research was conducted at PT Japfa Comfeed Indonesia Unit Padang, which is an animal feed processing company the biggest and leading in the country. The study aims to describe and analyze the effect of work motivation and competence on employee performance at PT JCI Padang.The approach to this research uses probability sampling with simple random sampling technique. The sample used in this study was staff at the junior management level which numbered 47 people. This research method uses SEM-PLS (Structural Equation Model-Partial Least Square) to see how much influence exogenous variables have on endogenous variables using WarpPLS 6.0 software. The results of this study indicate that: (1) Work motivation has a positive and highly significant effect on employee performance of 0.556, (2) Competence has a positive and highly significant effect on employee performance of 0.333. The lowest indicator value on work motivation and competence is the need for existence and attitude. Therefore the company is expected to review the salary issues received by employees and the company should provide training about problem solving solutions.
Co-Authors Djoko Koestiono Novi Haryati