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All Journal Agrikultura Jurnal Sosial Ekonomi Pertanian JAM : Jurnal Aplikasi Manajemen AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Jurnal Ekonomi dan Bisnis JMM (Jurnal Masyarakat Mandiri) Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal International Research Journal of Business Studies
Novi Haryati
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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KONTRIBUSI KOMODITAS KOPI TERHADAP PEREKONOMIAN WILAYAH KABUPATEN JEMBER Haryati, Novi
Jurnal Sosial Ekonomi Pertanian Vol 2, No 1 (2008)
Publisher : Jurnal Sosial Ekonomi Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.232 KB)

Abstract

This research aimed to understand: (1) coffee production regions in Jember regency are production base region; (2) spreading characteristic of coffee commodity in Jember regency directs to localization and specialization pricipallity; (3) coffee commodity sector contribution if it is compared with others sectors in supporting the developing of Jember regency economics; and (4) the multiplier impact given by coffee commodity sector and the linkages with other sectors in supporting Jember regency economics. This research uses secondary data from year 2001 until year 2005. The method of analyze data used are Location Quotient Analysis, Localization and Specialization Analysis, and also Input Output Analysis. The result  shows that: (1) regions  that be coffee production base sub districts are Patrang, Ledokombo, Sumberjambe, Jelbuk, Silo, Panti, and Sukorambi because these sub districts shows Location Quotient value that is more than one. It means that the sub districts can fulfill the need of coffee commodity production and also  export tendency to other sub districts; (2) the characteristic of coffee production that is spreaded in Jember Regency does not direct to localisazation and specialization principality; (3) coffee commodity sector contribution if it is compared with other sectors in supporting the developing of Jember regency economic is low (4) coffee commodity sector gives high simple output multiplier impact as much as 1, 02, but it gives low total output multiplier impact as much as 0,67. The value of coffee commodity income multiplier impact is high. Key words : contribution sector to GDP
KONTRIBUSI KOMODITAS KOPI TERHADAP PEREKONOMIAN WILAYAH KABUPATEN JEMBER Novi Haryati
Jurnal Sosial Ekonomi Pertanian (J-SEP) Vol 2 No 1 (2008)
Publisher : University of Jember

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Abstract

This research aimed to understand: (1) coffee production regions in Jember regency are production base region; (2) spreading characteristic of coffee commodity in Jember regency directs to localization and specialization pricipallity; (3) coffee commodity sector contribution if it is compared with others sectors in supporting the developing of Jember regency economics; and (4) the multiplier impact given by coffee commodity sector and the linkages with other sectors in supporting Jember regency economics. This research uses secondary data from year 2001 until year 2005. The method of analyze data used are Location Quotient Analysis, Localization and Specialization Analysis, and also Input Output Analysis. The result  shows that: (1) regions  that be coffee production base sub districts are Patrang, Ledokombo, Sumberjambe, Jelbuk, Silo, Panti, and Sukorambi because these sub districts shows Location Quotient value that is more than one. It means that the sub districts can fulfill the need of coffee commodity production and also  export tendency to other sub districts; (2) the characteristic of coffee production that is spreaded in Jember Regency does not direct to localisazation and specialization principality; (3) coffee commodity sector contribution if it is compared with other sectors in supporting the developing of Jember regency economic is low (4) coffee commodity sector gives high simple output multiplier impact as much as 1, 02, but it gives low total output multiplier impact as much as 0,67. The value of coffee commodity income multiplier impact is high. Key words : contribution sector to GDP
PELATIHAN PEMBUATAN KONTEN KOMUNIKASI VISUAL UNTUK MENGEMBANGKAN DIGITAL BRANDING PADA USAHA MINUMAN TRADISIONAL Haryati, Novi; Irwandi, Putra; Wibowo, Ramadhan Hokian; Wavi, Muhammad Nur; Syarif, Hilmi Dzakwan; Nurirozak, Muhamad Zahran; Lasitya, Daffa Sandi; Ifanida, Bernica Intan
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.21913

Abstract

Abstrak: UMKM "Jamu Tradisional Di Mojokerto" berkomitmen untuk meningkatkan penjualan dan menjaga kelangsungan bisnis mereka sambil menarik minat konsumen. Dalam rangka mendukung upaya ini, tim pengabdian masyarakat dari Laboratorium Manajemen Produksi Fakultas Pertanian Universitas Brawijaya memberikan bimbingan dalam pembuatan konten visual, seperti foto dan video produk, sesuai dengan kebutuhan UMKM tersebut. Tujuan utama dari pengabdian ini adalah membantu UMKM mengambangkan softskill seperti keterampilan, kreativitas, kemampuan pemecahan masalah dalam memahami perkembangan era digital, branding yang efektif dengan menciptakan konten yang berkualitas dan mencerminkan identitas merek mereka. Pelatihan dan pendampingan dilakukan untuk 10 umkm Jamu di Mojokerto. Evaluasi dilakukan dengan cara pretest dan posttest. Hasil pelatihan menunjukkan adanya peningkatan pengetahuan UMKM dapat menggunakan dan mengoptimalkan konten visual ini secara strategis dalam media sosial dan platform e-commerce, 20% menjadi 90%.Abstract: The MSMEs of "Traditional Jamu Di Mojokerto" are committed to increasing sales and maintaining their business continuity while attracting consumer interest. In order to support this effort, the community service team from the Production Management Laboratory of the Faculty of Agriculture, Universitas Brawijaya provided guidance in creating visual content, such as product photos and videos, according to the needs of these MSMEs. The main objective of this service is to help MSMEs develop soft skills such as skills, creativity, problem-solving ability in understanding the development of the digital era, effective branding by creating quality content and reflecting their brand identity. Training and mentoring were conducted for 10 Jamu MSMEs in Mojokerto. Evaluation was carried out by means of pretest and posttest. The training results showed an increase in knowledge of MSMEs can use and optimize this visual content strategically in social media and e-commerce platforms, 20% to 90%.
The Influence of “Rumah Pangan Kita” (RPK) Partnership on the Income of Grocery Traders in Malang Az Zahra, Wara' Geffa; Dina Riana, Fitria; Haryati, Novi; Sujarwo, Sujarwo
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 1 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.01.9

Abstract

One of Perum Bulog's efforts to maintain price stability and food availability is distributing its products through the "Rumah Pangan Kita" (RPK) partnership. However, in 2022, it was recorded that most of RPK's partners would no longer run their businesses. It is suspected that this happened because the income obtained did not match the expectations of fundamental food traders. This research aims to analyze the influence of the RPK partnership factor on the income of fundamental food traders, which is calculated through Return on Asset analysis (ROA) in Malang. The sample used in this study consisted of 30 respondents and was analyzed using multiple linear regression methods. The results showed that the variables of cooperation and commitment had a significant influence on the ROA of grocery traders in Malang. Other variables do not have a significant influence. The implications of this research highlight the importance of strengthening cooperation and commitment within the RPK partnership program to improve the profitability of fundamental food traders. Moreover, the findings suggest that communication and openness, while not significantly impactful in this study, should not be overlooked but optimized as supporting factors to enhance the overall partnership effectiveness.
DYNAMICS OF SUGARCANE AGRIBUSINESS IN EAST JAVA: HOW CAN PARTNERSHIPS ASSIST SMALL FARMERS IN ACCESSING THE MARKET? Haryati, Novi; Rosyaadah, Nur Aini Irbah; Pratama, Rahmat Yoga; Herdianti, Dinda Febry; Aulia, Balqis Mufti; Nurirrozak, Muhamad Zahran
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.2

Abstract

In response to the growing demand for sugar that surpasses national production, enhancing sugar production capacity becomes imperative. This study, conducted in Watugede Village, Puncu District, Kediri Regency, East Java, from March to April 2019, explores the partnership dynamics between sugarcane farmers and sugar factories. Employing in-depth interviews and purposive sampling, the research assesses sugarcane farming feasibility, highlighting a favorable R/C ratio of 1.2 and a BEP unit of 37,837 kg, indicating the economic viability of sugarcane cultivation with revenues reaching Rp. 65,615,000. The agribusiness collaboration model identified is a subcontracting pattern between PG. Tjoekir and sugarcane farmers. Additionally, utilizing Porter's diamond model, the analysis reveals conducive factors supporting farmers' market access. These include favorable environmental conditions for sugarcane cultivation, a rising demand for sugar, and access to market information. In conclusion, fostering partnerships and improving farming practices showcase promising avenues for bolstering the sugar production sector.
WOM as The Mediator of Marketing Mix to Customer Satisfaction in Covid-19 Pandemic Haryati, Novi; Putri, Rosita Widya; Syah, Nisrina Qotrunnada Yafi Alam; Ramadhani, Mirza; Nugroho, Bagus Cahyo
International Research Journal of Business Studies Vol. 14 No. 2 (2021): August-November 2021
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.14.2.147-157

Abstract

This study examines coffee shops’ marketing mix and its impact towards customer satisfaction and word of mouth. Also, analyzing customer satisfaction mediates the relationship between the marketing mix and word of mouth. This study used a quantitative approach with 100 sampling of coffee shop’s customers across Malang City. Primary data collection is done by distributing questioner contained with several questions using a Likert scale to the respondents, while secondary data is obtained from literature studies. For analyzing the data, this study applied descriptive analysis and statistical analysis employed WarpPLS 7.0 software to perform the Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis. This study proves that marketing mix has a positive and significant effect on customer satisfaction, and the same relationship was found between the marketing mix and word of mouth. An important finding from this study is that customer satisfaction plays a mediating role between marketing mix and word of mouth.
BUSINESS COMPETITIVENESS STRATEGY OF PROCESSED MUSHROOM IN EAST JAVA: A RESOURCE-BASED VIEW MODEL APPROACH Haryati, Novi; Choirunnisa, Yusti Mauriska
Jurnal Aplikasi Manajemen Vol. 18 No. 4 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.04.01

Abstract

Mushrooms are one of the strategic agro-industrial commodities in Indonesia. It is because the mushroom market share for consumption is very high. People consume mushrooms as a snack, side dishes, and also as a main dish. The mushroom business in Malang Indonesia is very lively, especially in this city, there are many students and employees as consumers who like snacks on the sidelines of their activities. Due to many of those industries, the SME of mushroom needs to increase the production. Leading competitiveness in the product are the factors that must be kept by companies to be successful in their business. This research aims to understand the effect of tangible resources, entrepreneurship orientation, business uncertainty on competitive strategy, and the influence of competitive strategy on the company’s performance. The research uses methods such as quantitative descriptive analysis and inferential (SEM) based on Partial Least Square (PLS). Strategic resources, entrepreneurial orientation, and environmental uncertainty of mushroom small-medium enterprises have a direct effect more than an indirect effect. Strategic resources have the strongest significance if it is compared to entrepreneurial orientation and entrepreneurial uncertainty. Further research is needed to see the effect of competitive strategy on business performance.
Evaluasi Manajemen dan Finansial Berbasis Implementasi Rancang Bangun Irigasi Tetes sebagai Strategi Adaptasi Perubahan Iklim (Studi pada Petani Jeruk Siam) Romadhon, Muhammad Fauzi; Haryati, Novi; Yustitia, Belinda Putri; Lim, Grace Cintana; Naufal, Aammar Arul; Maulidya, Hasnada Nur
Agrikultura Vol 36, No 1 (2025): April, 2025
Publisher : Fakultas Pertanian Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agrikultura.v36i1.60301

Abstract

Perubahan iklim global meningkatkan kebutuhan akan solusi pertanian yang adaptif terhadap permasalahan yang ditimbulkan perubahan iklim tersebut. Penelitian ini mengevaluasi irigasi tetes untuk budidaya jeruk siam di Desa Pandansari, Kabupaten Malang. Tujuannya adalah untuk menganalisis rancangan dan kinerja teknologi irigasi, menilai aspek ekonomisnya, dan merumuskan strategi pengembangan. Metode deskriptif kuantitatif dan alat pengujian dengan uji-t digunakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa teknologi irigasi tetes menghasilkan berat buah jeruk siam yang secara signifikan lebih berat dibandingkan dengan metode penyiraman manual. Secara ekonomis, penggunaan irigasi tetes ini menghasilkan keuntungan yang cukup tinggi, dengan nilai R/C Ratio yang menguntungkan dalam jangka waktu 5 tahun. Strategi pengembangan meliputi pelatihan dan edukasi masyarakat, kolaborasi dengan pihak terkait, dan penelitian lebih lanjut untuk mengurangi biaya. Dengan implementasi yang baik, teknologi ini diharapkan memberikan manfaat yang signifikan bagi petani jeruk siam dan sektor pertanian secara keseluruhan di masa depan.
Decoding Organic Food Buying Intention: The Interplay of Health Consciousness and Perceived Value Among Urban Consumers in Malang Napitupulu, Simon Azriel; Setiawan, Budi; Rayesa, Neza; Haryati, Novi; Rohman, Ach. Ainur
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.14

Abstract

This study investigates the role of health consciousness and consumer perceived value (CPV) in shaping organic food purchase intentions among urban consumers in Malang City, Indonesia. Amid rising health awareness and growing demand for organic products, this research explores how functional, emotional, economic, and social value dimensions mediate the link between health consciousness and purchasing intention. A quantitative approach was employed, gathering data from 90 purposively sampled individuals with prior organic food purchasing experience. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the findings reveal that while health consciousness does not directly influence purchase intention, it significantly enhances perceptions of functional, emotional, and economic value. Among CPV dimensions, functional and economic values have the strongest positive impact on purchase intention, whereas emotional value shows no significant effect, and social value is found to be insignificant. These results highlight that consumers primarily pursue organic food for utilitarian benefits related to health safety, reliability, and cost-effectiveness rather than for social recognition or emotional gratification. The study underscores the importance of targeted marketing strategies that emphasize tangible product benefits and consumer education to boost organic food consumption. Implications include the need for policy support and certification transparency to bridge gaps between health awareness and sustainable consumption behavior. This research contributes to the literature by clarifying the indirect pathways through which health consciousness influences purchase decisions via CPV constructs.
The influence of crowdedness on brand image and its impact on word of mouth Nasa, Alda Rizkino Wega Intan; Wahyuningtyas, Agustina Shinta Hartati; Haryati, Novi; Isaskar, Riyanti
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i2.13995

Abstract

Popularitas yang terjadi pada sebuah restoran dapat menyebabkan keramaian yang tak terhindarkan, seperti yang terjadi pada restoran Mie Gacoan di Kota Malang, di mana tempat tersebut menarik sejumlah besar pengunjung setiap harinya. Situasi ini dapat menimbulkan berbagai dampak negatif seperti antrean yang panjang, waktu tunggu layanan yang lama, dan masalah kesesakan, baik dalam hal kesesakan manusia maupun kesesakan spasial. Kesesakan manusia mengacu pada sesaknya suatu tempat akibat terdapat banyaknya orang, sedangkan kesesakan spasial mengacu pada benda-benda non-manusia yang memenuhi suatu ruangan seperti meja, kursi, dan berbagai dekorasi lainnya. Kondisi ini dapat mempengaruhi citra merek pada suatu restoran, yang pada akhirnya akan memengaruhi komunikasi dari mulut ke mulut yang diinisiasi oleh konsumen. Penelitian ini menggunakan analisis Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan sampel sebanyak 150 responden. Temuan penelitian ini menunjukkan adanya hubungan positif antara kesesakan manusia dengan citra merek, serta antara kesesakan spasial dengan citra merek. Demikian pula, terdapat korelasi positif antara citra merek dan komunikasi dari mulut ke mulut, yang menunjukkan pengaruh yang signifikan antara hubungan tersebut.
Co-Authors Abdul Wahib Muhaimin Andrean Eka Hardana Anisa Aprilia Aulia, Balqis Mufti Az Zahra, Wara' Geffa Budi Setiawan Choirunnisa, Yusti Mauriska Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Dwi Laila Maulida EFFY YUSWITA Fitria Dina Riana Heptari Elita Dewi Herdianti, Dinda Febry Ifanida, Bernica Intan Imaniar Ilmi Pariasa Irwandi, Putra Lasitya, Daffa Sandi Lilavalicakul, Apichaya Lim, Grace Cintana Maulidya, Hasnada Nur Napitupulu, Simon Azriel Nasa, Alda Rizkino Wega Intan Naufal, Aammar Arul Ningsih, Eka Indah Suprapti Nugroho, Bagus Cahyo Nurirozak, Muhamad Zahran Nurirrozak, Muhamad Zahran Pramudita, Ranatasya Pratama, Rahmat Yoga Putri, Rosita Widya Rachman Hartono Ramadhani, Mirza Rayesa, Neza Riyanti Isaskar Rohman, Ach. Ainur Romadhon, Muhammad Fauzi Rosyaadah, Nur Aini Irbah Silvana Maulidah Sujarwo Sujarwo Surrahman, Moch Adi Syah, Nisrina Qotrunnada Yafi Alam Syarif, Hilmi Dzakwan Usda Kristina Tassariya Wahyuningtyas, Agustina Shinta Hartati Wavi, Muhammad Nur Wibowo, Ramadhan Hokian Yustitia, Belinda Putri