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All Journal JAM : Jurnal Aplikasi Manajemen Indatu Journal of Management and Accounting
Putra, Teuku Roli Ilhamsyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Marketing Strategy for Tourism Potential in the Framework of Regional Development as a Tourist Destination Adam, Muhammad; Putra, Teuku Roli Ilhamsyah; Ibrahim, Mahdani
Indatu Journal of Management and Accounting Vol. 1 No. 1 (2023): September 2023
Publisher : Heca Sentra Analitika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60084/ijma.v1i1.81

Abstract

This study discusses the marketing strategy for leveraging the tourism potential of Aceh Province, Indonesia, with the aim of developing the region into a thriving tourist destination. The respondents who participated in the survey included 200 foreign tourists and 100 domestic tourists. The data was tested and verified using Structural Equation Modeling (SEM). The primary data collected in the field indicates that, on the whole, the variables related to the research are still above the average. The results also reveal that the marketing strategy does not significantly impact the attractiveness of tourism in Aceh Province. However, when examining individual constructs within the marketing strategy model, it becomes evident that some of them positively and significantly contribute to the formation of certain dimensions of the marketing strategy, even though they may not have a statistically significant effect on tourism attractiveness. Furthermore, tourism attraction has been found to have a positive and significant impact on the excellence of tourism in Aceh Province. Tourists perceive all the tourist destinations within Aceh Province as highly superior and competitive when compared to destinations in other regions. As a result, the excellence of tourism, as highlighted in this study, is a direct outcome of tourism attractiveness, which encompasses main attractions (uniqueness), natural landscapes, cultural attractions, and traditional handicrafts.
TOTAL QUALITY MANAGEMENT IN AFFECTING COMPANY OPERATIONAL PERFORMANCE IN CONVECTION SMEs WITH ORGANIZATIONAL COMMITMENT AS A MEDIATOR Putra, Teuku Roli Ilhamsyah; Yunus, Mukhlis; Fakhreza, Teuku Hafiz
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.18

Abstract

This study aims to prove the role of Total Quality Management (TQM) and organizational commitment in supporting the achievement of company operational performance. The population was all Convection SMEs in the city of Banda Aceh, consisted of 294 Convection SMEs. The sample was selected using a proportional sampling technique where sampling considers elements or categories in the study population. The sample taken was 15% of the population. One respondent represented one unit of SMEs, so the sample has amounted to 169 respondents. Data was collected using questionnaires. The model was analyzed with the Structural Equation Model Analysis. The result showed an influence between TQM on Organizational Commitment, TQM on Company Operational Performance, and Organizational Commitment on Company Operational Performance. This study also found that organizational commitment can act as a partial mediator to strengthen the effect of TQM on Company operational performance. The interesting issue in this study lies in the discussion of the organizational commitment to solving the inconsistency problems in the quality of convection production in SMEs. Furthermore, the other researchers can provide more concepts and variables to enrich this research model, like other mediators for TQM to achieve performance or even the commitment that can strengthen the TQM and performance. The model also can be a reference for practitioners to set their strategy in further, to go more productive.
Co-Authors Fakhreza, Teuku Hafiz Mahdani Ibrahim Muhammad Adam, Muhammad Mukhlis Yunus