Article Per Year (5 Year)
p-Index From 2020 - 2025
0.888
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Justek : Jurnal Sains Dan Teknologi Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Noviana, Rosita
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Influence of Word of Mouth, Taste Quality, and Promotion on Purchasing Decisions for Snacks Through Digital Media Noviana, Rosita; Brilliana, Jasmine Chiquita; Fai’qoh, Nadya Kamilia; Putri, Asty Dwinanda; Fathin, Safira
Justek : Jurnal Sains dan Teknologi Vol 7, No 4 (2024): Desember
Publisher : Unversitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/justek.v7i4.29448

Abstract

Abstract: Digital technologies such as social media and e-commerce are used to promote and sell MSME products, including in the culinary industry. The packaged food and beverage industry is experiencing development in Indonesia, as shown by the increasing number of sales, especially snack foods in the form of snacks and crackers. Research was conducted to see the influence of word of mouth, product quality, and promotions on purchasing decisions to purchase snack products through digital media. The survey results from 196 respondents selected using a simple random sampling method with several criteria were then analyzed using a multiple linear regression test using SPSS. The regression analysis showed that the t-value and f-value of word of mouth, product quality, and promotion are more significant than the t-table and f-table, with a significance value of less than 0.05. This illustrated that word of mouth, taste quality, and promotion significantly influence purchasing snack products via digital media. This indicated that MSMEs can use Tokopedia to increase snack sales. 
Apparel Start-Up Business Develovment Strategy Through The Enrichment Program as an Implementation of Kampus Merdeka Noviana, Rosita; Kinding, Dwi Putriana Nuramanah; Iswarini, Fanny; Fathin, Safira
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.291

Abstract

Background: The apparel industry, often called the fashion sector, has a significant attraction for teenagers because it provides space to express themselves and create an identity through the clothes they wear. The independent campus program is an excellent opportunity for students interested in apparel to pioneer skills and experience directly in the business industry. Purpose: The study aims to formulate alternative strategies that can be applied as business development for the Millennial's Project, which operates in the apparel industry due to implementing the Independent Campus program. Design/methodology/approach: SWOT, IFE, EFE, and QSPM analysis determine the best alternative strategies in business activities. Data collection was done using interviews with two experts and six consumers.Result: From the interviews conducted, the IFE value was obtained at 2.551, and the EFE value was 3.364; from the IFE and EFE assessment results, the IE matrix is located in cell 2. The values that indicate the company in quadrant 2 mean that the start-up is in the growth and build phase. The most appropriate strategies used in this phase are market penetration, market development, and product development. This alternative strategy is a priority, as evidenced by the AS value of 67 and TAS of 5.562, compared to the scores of other alternative strategies. Conclusion: So, this study shows that the appropriate alternative strategy for the Millennial Project is the development of new products such as hoodies, pants, and more varied colors.Originality/value (State of the art): The originality of this study lies in integrating SWOT, IFE, EFE, and QSPM analyses to formulate data-driven business development strategies for startups in the apparel industry within the Independent Campus program. Keywords: apparel industry, IE Matrix, Kampus Merdeka, business development, start-up
PREFERENSI RISIKO PETERNAK SAPI PERAH DI KECAMATAN CISARUA KABUPATEN BOGOR PROVINSI JAWA BARAT Noviana, Rosita; Fariyanti, Anna; Winandi, Ratna
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.746 KB) | DOI: 10.31186/jagrisep.20.01.1-12

Abstract

Cisarua District is one of the dairy farming centers with the lowest amount of milk production in Bogor Regency. The amount of milk production in Cisarua District is also known fluctuate. Differences in breeders' preferences in the use of production inputs affect production risk in dairy farming businesses. The aims of this research are to analyze the effect of production factors to production risk and risk preference of dairy farmers in Cisarua District. This research was conducted in Cisarua Subdistrict, Bogor Regency. The cross section data sourced from 91 dairy farmers were producing milk form second and third lactation cows. The model used in this research were Just and Pope model to analyze dairy farm risk production function and the Arrow-Pratt Absolute Risk Analysis model to analyze farmer's risk preferences. The results showed that forage and polar are risk reducing factors. Meanwhile, rice bran, tofu waste, concentrate, and work time are risk inducing factors in dairy farm. The risk preference of dairy farmers are risk taker to the use all of production inputs
BUSINESS INCOME IN RELATION TO PRODUCTION RISK CASE STUDY: DAIRY CATTLE FARMING BUSINESS IN CISARUA DISTRICT, BOGOR REGENCY, WEST JAVA PROVINCE Noviana, Rosita; Dian, Prasmita
Jurnal AGRISEP JURNAL AGRISEP VOL 21 NO 02 2022 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3662.437 KB) | DOI: 10.31186/jagrisep.21.2.457-472

Abstract

Cisarua District produces the least amount of cow's milk among numerous cows' milk production centers in Bogor Regency. Additionally, the fluctuations in milk production caused by disease in dairy cattle are also known to occur in Cisarua District. The study aimed to determine the expected business income when a production risk exists. The cross-sectional data used in this study were obtained from 57 dairy cattle farmers with an average number of 4 lactating cows consisting of second lactating cows, third lactating cows, and pregnant cows. Business income was calculated using R/C ratio analysis, and the expected value of income when production risk exists was measured using expected return. The expected return value was positive, which was IDR 1,907,582. The value represents dairy cattle farmers were risk takers because they continued to run the dairy cattle farming business when a production risk existed. The probability of disease as a production risk factor demonstrated that the dairy cattle farming business in Cisarua District remained profitable.  
Co-Authors Brilliana, Jasmine Chiquita Dian, Prasmita Dwi Putriana Nuramanah Kinding Fai’qoh, Nadya Kamilia Fariyanti, Anna Fathin, Safira Iswarini, Fanny Putri, Asty Dwinanda Ratna Winandi