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All Journal Journal of Environmental Science and Sustainable Development Journal of Economics and Business UBS Eduvest - Journal of Universal Studies
Suhaimi, Hasnul
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Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Energy Environmental Science Health Professions Neuroscience Social Sciences

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BUDGETING AND CATALOGING ENHANCEMENT FOR SMALL AND MEDIUM-SIZED ENTERPRISES TOWARDS SUSTAINABLE DEVELOPMENT GOALS Halim, Velicia Faustine; Suhaimi, Hasnul
Journal of Environmental Science and Sustainable Development Vol. 6, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper describes a business coaching activity for small and medium enterprises (SMEs) in chemical and waste management industries. Based on the analysis results, there was a lack of budgeting practice and suboptimal catalog marketing that comprised the majority of existing problems in SMEs. This research aims to assist the SME in improving its budgeting practice and product catalog. The method used is a qualitative method based on a business coaching approach. The research instruments adopted included in-depth individual interviews (IDI). The collected data was then processed and analyzed, starting with generating the SME's business process and service blueprint, followed by the business model canvas. Next, the paper also covers external and internal analyses, followed by the Gap and Pareto analyses to identify the priority issues. The owners of the SME have set a target to expand their business. However, various shortcomings can hinder the business. Most research finds that SMEs usually tend to be characterized by less financial planning, including the SME in this research. Many kinds of literature debate how to develop a budgeting process for SMEs as the vast majority of literature on management accounting for SMEs is still under-researched. Formulating a meaningful operating budget can give the business clear goals. The second issue is related to the catalog, which is one of its critical marketing channels. However, the catalog has not yet been enriched with better-quality content compared to the competitors. The research results have the potential to deliver positive improvements for SMEs across similar cases. Further, the contribution of this study may guide owners of businesses and policy-makers on how to develop guidance for SMEs to solve their issues with practical assistance in the future.
Developing A Sustainable Business Growth Strategy Through Franchising Case Study Of Company X Wurjanto, Haidhar Hibatullah; Sunitiyoso, Yos; Suhaimi, Hasnul
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.1502

Abstract

The primary objective of this research is to analyze the current business situation of Esteh Indonesia's Franchise Model, identify factors affecting its sustainability, and develop a new business strategy for sustainable growth. The conceptual framework is based on Rothaermel's AFI Framework, incorporating a comprehensive analysis of the 7P Marketing Mix, industry analysis using PESTEL and Porter’s Five Forces, and core competency evaluation through the VRIO framework. The literature review highlights key theoretical foundations, including franchising strategies, critical success factors, franchising relationship models, and the concept of Blitzscaling. The research method utilized a mixed-method approach, collecting qualitative data through one-on-one in-depth interviews with ten franchisees selected via convenience sampling revealed operational and market challenges and quantitative data through an online questionnaire administered to 200 customers. provided insights into purchasing behavior and brand perception. The qualitative data was analyzed using thematic content analysis to identify patterns and insights, while the quantitative data was analyzed using descriptive statistical analysis and Likert scales to measure customer perceptions and behaviors. To achieve sustainable growth, Esteh Indonesia should adopt a multifaceted strategy leveraging strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats. Focusing on a differentiation strategy based on the Porter’s Generic Strategy, emphasizing market penetration and product development based on the Ansoff Matrix , and utilizing the BCG Growth-Share Matrix to identify and replicate high-performing outlets, providing enhanced franchisee support, and upgrading to the 'Esteh 2.0' model will boost sales and brand equity, driving sustainable growth and solidifying Esteh Indonesia's market leadership.
Business Strategy for Sustainable Barbershop Partnership (Case Study: Kolega Barber) fadillah, galih; Suhaimi, Hasnul; Sunitiyoso, Yos
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.220

Abstract

The barbershop industry in Indonesia has seen significant growth in recent years, with an annual growth rate of 20-30%. Kolega Barber is one of the players in this industry, utilizing a partnership model to target entrepreneurs and foster collaboration among stakeholders. However, the lack of standardization in the interior of the barbershops poses a significant challenge, making it difficult for potential partners to know what to expect. This study aims to analyze the current business situation of Kolega Barber's partnership model and develop a sustainable partnership model by addressing challenges identified through a 7Ps analysis. The study employs qualitative research methods, including interviews with Kolega partners and observation. The Development of a Business Model Canvas was utilized to create a model of sustainable partnership for Kolega Barber. This involved identifying the essential partners, resources, activities, and revenue streams for the business's success. The strategic implementation plan focuses on SOP development, human capital development, monitoring and controlling programs, and promotional support. Kolega Barber's long-term success and customer loyalty depend on building strong partnerships, leveraging technology, and emphasizing sustainability and a unique store concept.
Co-Authors fadillah, galih Halim, Velicia Faustine Wurjanto, Haidhar Hibatullah Yos Sunitiyoso