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Studi Etnobotanik Tanaman Upacara Hindu Bali sebagai Upaya Pelestarian Kearifan Lokal I Ketut Surata; I Wayan Gata; I Made Sudiana
Jurnal Kajian Bali (Journal of Bali Studies) Vol 5 No 2 (2015): BALI DIASPORA DAN KEARIFAN LOKAL
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (690.411 KB)

Abstract

AbstractPreservation  the local wisdom of Balinese culture need to continue to do. To begin, the initial knowledge is needed that is able to answer the following questions: How does the local wisdom is obtained? How is this done during scanning to the younger generation? This article tries to answer the above questions with a focus on the study of local wisdom pertaining to ethnobotany of ceremonial  plants on Balinese Hindu communities. Research using exploratory approach. Location of the study includes five Desa Pakraman (Balinese village) in the province of Bali. Inventory data is done through the analysis of documents, interviews, and observations. The resource person is determined by snow ball sampling techniques. Data analysis was done through qualitative critical. The results showed that ethnobotany documentation of Balinese Hindu ceremonial plant, still classified as minimal. Identification is done on the basis of morphological characteristics of the plant. Scanning of knowledge belonging to the younger generation to be done through oral techniques and provides hands-on experience through time of preparation, implementation, and post implementation activities of religious rituals. It takes an attempt of documenting through the media, so that available anytime, anywhere.
Potential and Constraints of Cultural Tourism in Sade Village: An Analysis of Social, Cultural, and Economic Impacts Dewa Ayu Abhinandati Prajna Pratisthita; Bella Charrollina; Angelita Peridibua Mudamakin; Indrawan Wiratama; I Ketut Surata; I Putu Utama
Indonesian Journal of Banking and Financial Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v3i1.12236

Abstract

This study examines the potential and challenges in tourism development in Sade Village, a cultural village in Lombok that is famous for its Sasak traditions and culture. This study aims to understand how tourism affects local communities from social, cultural, and economic aspects, and to identify barriers that hinder the progress of sustainable tourism in the village. In-depth analysis shows that, although tourism provides significant economic benefits, there are still major challenges related to cultural preservation, infrastructure improvement, and community skill enhancement in dealing with tourists. The findings of this study are expected to be the basis for formulating a more effective and sustainable tourism development strategy in Sade Village.
Servicescape and Service Quality for E-WOM Through Memorable Experiences: A Case Of Suriwathi Hotel Restaurant Winada, I Made Andika Pramudya Utama; I Ketut Surata; Ni Wayan Giri Adnyani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8048

Abstract

This study examines the influence of service quality and servicescape on electronic word of mouth (E-WOM) through memorable customer experience at Suriwathi Hotels and Villas Legian restaurant. Using a quantitative approach with SEM-PLS, the sample consisted of 230 tourist respondents. The findings show that service quality and servicescape significantly affect memorable customer experience and E-WOM, both directly and indirectly. Memorable customer experience plays a mediating role, confirmed by the Sobel Test, while CFA results validate the construct’s reliability. The study highlights the role of memory clarity and long-term recall in shaping positive digital communication. Theoretically, it strengthens SOR theory in hospitality, and practically, it offers strategic insights for optimizing service quality and servicescape to enhance E-WOM as a promotional tool in Suriwathi Hotel Restaurant.