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Studi Etnobotanik Tanaman Upacara Hindu Bali sebagai Upaya Pelestarian Kearifan Lokal I Ketut Surata; I Wayan Gata; I Made Sudiana
Jurnal Kajian Bali (Journal of Bali Studies) Vol 5 No 2 (2015): BALI DIASPORA DAN KEARIFAN LOKAL
Publisher : Pusat Kajian Bali Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (690.411 KB)

Abstract

AbstractPreservation  the local wisdom of Balinese culture need to continue to do. To begin, the initial knowledge is needed that is able to answer the following questions: How does the local wisdom is obtained? How is this done during scanning to the younger generation? This article tries to answer the above questions with a focus on the study of local wisdom pertaining to ethnobotany of ceremonial  plants on Balinese Hindu communities. Research using exploratory approach. Location of the study includes five Desa Pakraman (Balinese village) in the province of Bali. Inventory data is done through the analysis of documents, interviews, and observations. The resource person is determined by snow ball sampling techniques. Data analysis was done through qualitative critical. The results showed that ethnobotany documentation of Balinese Hindu ceremonial plant, still classified as minimal. Identification is done on the basis of morphological characteristics of the plant. Scanning of knowledge belonging to the younger generation to be done through oral techniques and provides hands-on experience through time of preparation, implementation, and post implementation activities of religious rituals. It takes an attempt of documenting through the media, so that available anytime, anywhere.
Potential and Constraints of Cultural Tourism in Sade Village: An Analysis of Social, Cultural, and Economic Impacts Dewa Ayu Abhinandati Prajna Pratisthita; Bella Charrollina; Angelita Peridibua Mudamakin; Indrawan Wiratama; I Ketut Surata; I Putu Utama
Indonesian Journal of Banking and Financial Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v3i1.12236

Abstract

This study examines the potential and challenges in tourism development in Sade Village, a cultural village in Lombok that is famous for its Sasak traditions and culture. This study aims to understand how tourism affects local communities from social, cultural, and economic aspects, and to identify barriers that hinder the progress of sustainable tourism in the village. In-depth analysis shows that, although tourism provides significant economic benefits, there are still major challenges related to cultural preservation, infrastructure improvement, and community skill enhancement in dealing with tourists. The findings of this study are expected to be the basis for formulating a more effective and sustainable tourism development strategy in Sade Village.
The Role of Customer Satisfaction on Influence Servicescape on Word of Mouth at A Restaurant at A Zoo in Gianyar Regency I Nyoman Murjana; I Putu Utama; I Ketut Surata
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.30332

Abstract

The rapid growth of Bali’s culinary industry, particularly in Gianyar’s zoo restaurants, underscores the need to understand how servicescape dimensions influence customer satisfaction and WOM. Despite existing studies on servicescape, limited research addresses zoo-based dining contexts. This study analyzes (1) the impact of servicescape on satisfaction and WOM, (2) satisfaction’s mediating role, and (3) the most influential servicescape dimensions. A quantitative survey of 30 respondents from four zoo restaurants in Gianyar was analyzed using Structural Equation Modeling (SEM) via AMOS. Servicescape significantly boosts satisfaction (path coefficient: 0.492) and WOM (0.302), with satisfaction partially mediating this relationship (Sobel test: 4.1697, *p* < 0.05). Signs/symbols/artifacts had the strongest influence, while ambient conditions were the least impactful. The findings guide zoo restaurants in prioritizing thematic design and functionality to enhance satisfaction and WOM, offering novel insights for niche hospitality settings.