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All Journal Al-Kharaj: Journal of Islamic Economic and Business Tulisan Ilmiah Pariwisata (TULIP) Jurnal Bisnis Hospitaliti Jurnal Pengabdian Kepada Masyarakat MAKARDHI Indonesian Journal of Banking and Financial Technology (FINTECH)
I Putu Utama
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peran Mediasi Kepuasan Konsumen Pada Hubungan Kualitas Pelayanan dengan Niat Membeli Kembali Tamu Hotel di Kawasan Wisata Tanjung Benoa, Bali Muhamad Hasbi; I Putu Utama
JURNAL BISNIS HOSPITALITI Vol 11 No 1 (2022): Jurnal Bisnis Hospitality
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i1.646

Abstract

This research is aiming to determine the mediation role of consumer satisfaction in the relationship between service quality and repurchase intentions from hotel guests in the tourism area of Tanjung Benoa, Bali. The decline in the level of repeater guests at hotels created a gap in expectations from the hotel management. Data were collected using a questionnaire with 100 hotel guests as respondents. Hypothesis were tested using structural equation model (SEM) of SmartPLS. This study concluded that 1) service quality had a positive not significant relationship toward repurchase intentions, 2) customer satisfaction had a positive significant relationship toward consumer repurchase intentions, 3) service quality had a positive significant relationship toward consumer satisfaction and 4) customer satisfaction had a significant role in mediating (full mediation) relationship between service quality and repurchase intention. Referring to the result, it is recommended for the hotel management to more focus on the quality of services provided so that guests feel satisfied in the end create an intention to repurchase in the future. The challenges during this pandemic are also expected not to reduce the quality of the services at the same time also maintaining the guest satisfaction.
Peran Brand Image Situs Tripadvisor Memediasi Pengaruh Ewom terhadap Niat Beli Kamar di Kabupaten Badung Putu Putri Citra Dewi; I Putu Utama; Ida Ayu Putri Widawati
Tulisan Ilmiah Pariwisata (TULIP) Vol 5, No 2 (2022): DESEMBER 2022
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.5.2.75-81.2022

Abstract

EWOM given by other consumers in a sharing review platform or community can influence consumers' purchase intentions. TripAdvisor as an online review site that provides access for its customers to write a review. On the TripAdvisor site, people who want to share their experiences are required to become regular users and have their TripAdvisor account first and it is known that 65% of respondents see hotel reviews before making a booking. Thus, high ratings and good reviews from customers can create profits for hoteliers as EWOM can help hotels attract new customers. The purpose of this study was to determine the effect of EWOM on room purchase intention in Badung Regency and the role of Tripadvisor website brand image in mediating the relationship between EWOM and room purchase intention. This research method uses a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) analysis. The population determined in this study is the Indonesian population with a sample of 180 respondents in accordance with the provisions of the sample calculation. The equation models analyzed are the outer model, the inner model and hypothesis testing. Based on the results of calculations using PLS-SEM software, the results show that there is no significant effect between the effect of EWOM on room purchase intentions, there is a significant effect of brand image on EWOM, the brand image of the Tripadvisor site has an effect on room purchase intention and there is a significant influence on brand image the Tripadvisor website as a media to mediate the influence of EWOM on room purchase intentions in Badung Regency. The implication of the results of this study shows that hotels around Badung Regency must maintain professionalism in improving the quality of services and facilities provided to tourists so that they can increase the value of reviews on the Tripadvisor site.
PELATIHAN KOMUNIKASI PEMASARAN DAN TEKNIK PENJUALAN PRODUK KREATIF DI DESA BATURITI KERAMBITAN, KABUPATEN TABANAN Surata, I Ketut; Hanugerah Kristiono Liestiandre; Irene Hanna H. Sihombing; I Putu Utama; Ida Ayu Putri Widawati; Titien Damayanti; Ni Made Eka Mahadewi7; I Wayan Sukma Winarya Prabawa
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 1 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i1.1434

Abstract

Baturiti Village, located in the Kerambitan District, Tabanan Regency, is known as the cultural tourism destination "Kokokan" and a center for agriculture. The village has an administrative structure consisting of six Banjar Dinas (community organizations) and two Desa Adat (customary villages). The development of tourism in this village, marked by the presence of the Pokdarwis Baturiti Berseri tourism awareness group, demands an improvement in the skills and professionalism of the community in tourism marketing, destination management, and entrepreneurship. Training in these areas is planned as an effort to enhance services to tourists. The training concept includes marketing aspects and the marketing process, as well as various definitions from experts. Furthermore, the marketing concept aimed at meeting the needs and desires of the target market serves as the foundation for carrying out marketing activities. There are six basic marketing concepts underlying the implementation of marketing activities, such as production concept, product concept, selling concept, marketing concept, social marketing concept, and global marketing concept. The marketing process is explained through steps such as understanding the market, designing customer-oriented marketing strategies, preparing integrated marketing plans and programs, building relationships with customers, and deriving value from customers. Training and the application of these marketing concepts are expected to enhance the performance of tourism and the economy in Baturiti Village.
Potential and Constraints of Cultural Tourism in Sade Village: An Analysis of Social, Cultural, and Economic Impacts Dewa Ayu Abhinandati Prajna Pratisthita; Bella Charrollina; Angelita Peridibua Mudamakin; Indrawan Wiratama; I Ketut Surata; I Putu Utama
Indonesian Journal of Banking and Financial Technology Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v3i1.12236

Abstract

This study examines the potential and challenges in tourism development in Sade Village, a cultural village in Lombok that is famous for its Sasak traditions and culture. This study aims to understand how tourism affects local communities from social, cultural, and economic aspects, and to identify barriers that hinder the progress of sustainable tourism in the village. In-depth analysis shows that, although tourism provides significant economic benefits, there are still major challenges related to cultural preservation, infrastructure improvement, and community skill enhancement in dealing with tourists. The findings of this study are expected to be the basis for formulating a more effective and sustainable tourism development strategy in Sade Village.
Memorable Tourist Experience, Perceived Value, and Storytelling in Elopement Weddings at Tibumana Waterfall Ni Made Putri Sherin Natalia; I Putu Utama; Ni Made Eka Mahadewi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8004

Abstract

This study investigates the effect of memorable tourist experiences on storytelling behavior in elopement weddings at Tibumana Waterfall, with perceived value examined as a mediating variable. The research aims to test the hypotheses that memorable tourist experiences positively influence storytelling behavior and that perceived value enhances this relationship. A purposive sampling technique was applied to 140 respondents consisting of couples who had conducted elopement weddings at the destination. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with a two-stage approach. The findings reveal that memorable tourist experiences significantly and positively affect storytelling behavior, while perceived value functions as a complementary mediator, strengthening this relationship. These results highlight the importance of designing wedding experiences that maximize perceived value to stimulate post-visit storytelling. The study contributes to the theoretical development of memorable tourist experience research and offers practical implications for destination branding and marketing strategies, particularly in promoting elopement weddings through authentic visitor storytelling.
Co-Authors Angelita Peridibua Mudamakin Bella Charrollina Dewa Ayu Abhinandati Prajna Pratisthita I Ketut Surata I Ketut Surata I Wayan Sukma Winarya Prabawa Indrawan Wiratama Irene Hanna H Sihombing Kristiono Liestiandre, Hanugerah Muhamad Hasbi Ni Made Eka Mahadewi Ni Made Eka Mahadewi7 Ni Made Putri Sherin Natalia Putri Widawati, Ida Ayu Putu Putri Citra Dewi Titien Damayanti