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PERFORMANCE EVALUATION OF RSUD H. ABDUL MANAP JAMBI USING THE BALANCED SCORECARD APPROACH: A FOUR-PERSPECTIVE ANALYSIS Sari, Febriyani Nopa; Setiawati, Rike; Fitriaty
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

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This study aims to evaluate the performance of RSUD H. Abdul Manap Kota Jambi during the 2020–2023 period using the Balanced Scorecard approach, which consists of four key perspectives: financial, customer, internal business processes, and learning and growth. A descriptive quantitative method was employed, using secondary data from financial reports, hospital performance indicators, and survey data from patient and employee satisfaction questionnaires. From the financial perspective, the hospital demonstrated generally strong performance, with favorable liquidity and solvency ratios. However, activity ratios, particularly collection period and total asset turnover, indicated areas needing improvement. The customer perspective showed high patient retention and satisfactory service quality, although the hospital struggled to attract new patients, as reflected in the low acquisition rate. In terms of the internal business process perspective, performance was less optimal. Indicators such as Bed Occupancy Rate (BOR), Turn Over Interval (TOI), and Bed Turn Over (BTO) remained below ideal standards, suggesting inefficiencies in the use of inpatient facilities. Conversely, indicators like Average Length of Stay (AvLOS), Net Death Rate (NDR), and Gross Death Rate (GDR) met national healthcare benchmarks. The learning and growth perspective revealed positive outcomes, especially in employee retention and job satisfaction. Although training participation was relatively low, its consistent implementation each year reflected the hospital’s commitment to human resource development. The study concludes that while the hospital has performed well in several areas, continuous improvement guided by the Balanced Scorecard framework is essential. Future research should consider applying qualitative or mixed methods to explore the underlying causes of performance gaps and provide more comprehensive recommendations.

COMPETITIVE ADVANTAGE IMPROVEMENT MODEL OF PT. BANK PEMBANGUNAN DERAH JAMBI THROUGH DIGITAL LEADERSHIP AND ORGANIZATIONAL CULTURE MEDIATED BY INNOVATIVE WORK BEHAVIOR Ayu Anggraini; Fitriaty; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.41922

This research aims toanalyzing the influence of digital leadership and organizational culture on the competitive advantage of Bank Jambi, through innovative work behavior. The research sample used was 242 respondents, taken using a simple random sampling technique. The types of data collected include primary data in the form of questionnaires on digital leadership, organizational culture, innovative work behavior, and competitive advantage, as well as secondary data in the form of other publications such as; books, journals and other documents related to the topic of this research. The data that has been collected is then analyzed using descriptive statistical analysis methods and verification analysis in the form of Partial Least Square (PLS). The results of the direct effect analysis prove that; (1) digital leadership and organizational culture directly have a significant effect on innovative work behavior, (2) digital leadership, organizational culture, and innovative work behavior directly have a significant effect on competitive advantage, (3) digital leadership indirectly has a significant effect on competitive advantage, through innovative work behavior, and (4) organizational culture indirectly has a significant effect on competitive advantage, through innovative work behavior. The results of this study have implications for efforts to improve innovative work behavior and competitive advantage of Bank Jambi, through a more adaptive corporate culture, as well as improving the quality of digital leadership, especially in terms of change management competency

DEVELOPING MOBILE BANKING SERVICES TO ENHANCE BANKING COMPETITIVENESS Huda, Nazara Nurul; Johannes; Fitriaty
Journal of Business Studies and Management Review Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i2.43733

This study aims to analyze the impact of mobile banking service on customer satisfaction and loyalty at Bank Jambi. A quantitative research approach was employed, with data collected through questionnaires distributed to 88 respondents who utilize mobile banking services via Google Forms. Data analysis was conducted using the Partial Least Squares (PLS) technique, revealing that service quality positively and significantly influences customer satisfaction. The result shows that the higher the level of service quality provided, the greater the customer satisfaction experienced. Additionally, customer satisfaction significantly influences customer loyalty, as satisfied customers tend to exhibit higher loyalty and recommend the bank's products and services to others. This study also found that service quality positively affects customer loyalty through customer satisfaction as a mediating factor. These findings highlight the critical role of service quality in fostering customer satisfaction and loyalty. Consequently, this study contributes to the understanding of service quality and assists in enhancing the bank's competitiveness. Improving service quality will not only increase customer satisfaction but also strengthen loyalty.

Resilensi pasar modal: studi respons investor terhadap fatwa mui no. 83 tahun 2023 melalui analisis event study pada saham perusahaan terkena isu boikot Fitriaty; Salsa, Salsandra Jihan; Haris, Muhammad Haris Saputra
Jurnal Ilmu Manajemen Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n2.p366-378

This study aims to analysis changes in abnormal returns and trading volume activity (TVA) before and after the announcement of MUI Fatwa Number 83 of 2023 on companies that have issue related to Israel to explore the impact of the conflict between Israel and Palestina on the global economy, with a special focus on the response of the global community which can be reflected in boycotts of products affiliated with Israel. Through event study method and Paired Sample T-test test, this study concludes that there is no significant difference in abnormal return and TVA between the period before and after the announcement of MUI Fatwa Number 83 Year 2023. Although the conflict and the fatwa create a level of uncertainty, the findings reflect that investors still maintain high interest in investing in the capital market, providing insight into the dynamics of the capital market and investor attitudes amidst tense geopolitical conditions and potential economic sanctions. The implications of this research can serve as a foundation for designing more adaptive investment strategies in the era of global geopolitical.

The Influence of Human Resource Competence, Product Innovation, and Leadership on the Improvement of MSMEs (Fashion Sector) in Jambi City with Entrepreneurship Orientation as an Intervening Variable Sri Rezeki Rahayu; Fitriaty; Musnaini
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2511

This quantitative study aims to analyse the influence of human resource competence, product innovation, and leadership on the improvement of fashion MSMEs in Jambi City, with entrepreneurial orientation as a mediating variable. Using 130 respondents analysed with the Partial Least Square (PLS) method, the results of the study show that HR competence, product innovation, leadership, and entrepreneurial orientation do not directly have a significant effect on MSME Improvement, indicating that these factors have not been strategically integrated into business operations. Another important finding is that Leadership has a positive and significant effect on Entrepreneurial Orientation, but Entrepreneurial Orientation is unable to mediate the relationship between other independent variables and MSME Improvement. This conclusion emphasises the need to strengthen managerial capacity and develop a more adaptive entrepreneurial mindset among fashion MSMEs in Jambi City so that entrepreneurial orientation can be transformed into a driver of real performance improvement. Keywords: Human Resource Competence, Product Innovation, Leadership, Entrepreneurial Orientation, SME Improvement

The EFFECT OF INFLUENCER MARKETING AND TIKTOK CONTENT STRATEGIES ON PURCHASING DECISIONS WITH TRUST AS A MEDIATING VARIABLE IN ELFORMULA SKINCARE PRODUCTS Case Study of Jambi University Students Maharani; Yacob, Syahmardi; Fitriaty
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.53072

This study aims to analyse the influence of influencer marketing and TikTok content strategy on purchasing decisions for Elformula skincare products, with trust as a mediating variable. Using a quantitative approach, data was collected from 118 respondents through a questionnaire designed using a Likert scale. The analysis method involved multiple linear regression and mediation test. The results showed that influencer marketing and TikTok content strategy significantly influenced trust and purchase decision. Furthermore, trust was shown to partially mediate the influence of influencer marketing on purchase decisions, as well as partially mediate the influence of TikTok content strategy on purchase decisions. These findings confirm the importance of brands' collaboration with credible influencers and development of authentic and engaging content strategies on TikTok, not only to drive direct purchases but also to build and maintain consumer trust. This research provides important insights for brands in optimising their digital marketing strategies in the competitive skincare market.

DEVELOPING A SUSTAINABLE EMPLOYEE PERFORMANCE MODEL THROUGH ENTREPRENEURIAL LEADERSHIP AND DIGITALIZATION: THE MEDIATING ROLE OF WORK MOTIVATION Haekal, Muhammad; Lubis, Tona Aurora; Fitriaty
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.56568

The purpose of this study is to analyze the influence of entrepreneurial leadership and digitalization on work motivation and sustainable employee performance, and to explore the mediating role of work motivation in the relationship between entrepreneurial leadership and digitalization on sustainable employee performance. This study uses a quantitative approach with a survey method by distributing questionnaires to 98 respondents in the Head Administration Bureau of the Jambi Provincial Secretariat. The collected data will be analyzed using the Partial Least Square (PLS) method with the help of SmartPLS software. Based on the results of the study, it can be concluded that Entrepreneurial Leadership, Digitalization, and Work Motivation in the Head Administration Bureau of the Jambi Provincial Secretariat are generally in the very good category, while sustainable employee performance is in the good category with a positive tendency. Although entrepreneurial leadership does not directly have a significant effect on sustainable employee performance, this variable is proven to have a positive and significant effect on work motivation, which in turn is able to improve employee performance sustainably. Meanwhile, digitalization is proven to have a positive and significant influence both directly and indirectly on sustainable employee performance, as well as significantly increasing employee work motivation. Furthermore, work motivation plays an important role as a mediating variable that strengthens the influence of entrepreneurial leadership and digitalization on sustainable employee performance, so that increasing work motivation becomes a strategic key in encouraging sustainable employee performance at the Leadership Administration Bureau of the Jambi Provincial Secretariat.

BEYOND THE GREEN NARRATIVE: ESG DISCLOSURE AND GREENWASHING INDICATIONS IN INDONESIAN SUSTAINABILITY REPORTS Armadan, Avant Muhammad; Fitriaty; Muhammad Haris Saputra
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.58298

This study examines the extent and character of Environmental, Social, and Governance (ESG) disclosure in sustainability reports issued by companies included in the IDX ESG Leaders index, and evaluates disclosure patterns that may signal greenwashing. A sequential explanatory mixed-methods design was used. The quantitative stage developed an ESG Disclosure Index by coding indicators mapped from the Global Reporting Initiative Standards with a binary score of one for disclosed items and zero for undisclosed items. The qualitative stage used document analysis supported by NVivo 12 Pro to interpret the traceability, consistency, and substantive depth of selected disclosures. The observation period covered 2022–2024. The average total disclosure index increased from 50.93% in 2022 to 56.32% in 2023 and 64.30% in 2024. Nevertheless, the growth was uneven. The qualitative findings revealed transition gaps in GRI references, inconsistent or duplicated disclosure codes, inaccessible cross-references, and exclusions justified as non-material, irrelevant, or confidential. Symbolic and substantive disclosures also appeared within the same report: some claims were supported by data, targets, mechanisms, and evaluation, while others relied mainly on commitments and positive framing. The study therefore does not label individual firms as greenwashers. Instead, it identifies disclosure conditions that warrant critical scrutiny, particularly when a strong sustainability image is not matched by balanced, traceable, and verifiable evidence. Integrating index-based measurement with qualitative interpretation provides a more cautious basis for evaluating sustainability reporting credibility.

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