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Drafting a Business Plan for Brass Instrument Reparation named BrassON in Yogyakarta Rico Saktiawan Jang Jaya
The Es Economics and Entrepreneurship Vol. 1 No. 02 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v1i02.9

Abstract

The purpose of this research is to draft a business plan for brass instrument reparation named BrassON. The brass instruments reparation business is a business that can fix any damage to any type of brass instrument. In Yogyakarta, there is no business that focuses on brass instrument reparation. Therefore, it requires a business plan for brass instruments reparation so that the business can run well. Before drafting the business plan for brass instrument reparation BrassON, a competition analysis of the industry is conducted to know the market situation for brass instrument reparation in Yogyakarta. The formulation of the mission, vision, marketing plan, operation plan, human resource plan, and financial plan of brass instruments reparation business adapted to market conditions brass instruments reparation. Based on data obtained from questionnaires, there are positive responses and interest from potential customers. BrassON presence in Yogyakarta as reparations services of brass instruments is expected to be a solution to the problem is not the presence of service brass instruments reparation in Yogyakarta. The initial investment spending used for the establishment BrassON is Rp 423.554.000. Net Present Value of Rp 145.998.845, Internal Rate of Return of 24 percent, and a payback period of 2.2 years. Based on financial analysis, the brass instrument reparations business BrassON is eligible to run.
The Use of Business Model Canvas to Formulate Business Model on Game Online Store "Asuna Store" Puspayuda, Ariya Tetuka; Jang Jaya, Rico Saktiawan
JURNAL ILMU MANAJEMEN Vol. 18 No. 1 (2021): JUNI 2021
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.138 KB) | DOI: 10.21831/jim.v18i1.36965

Abstract

This study is aimed to formulate the business model of Asuna Store using canvas model business. Currently, the phenomenon of online games has been greatly popular in Indonesia. This phenomenon encourages entrepreneurs to establish online game business. Asuna Store is aware of this online game business opportunity. Asuna Store is an Online Game Store operating in Yogyakarta since 2017. The services offered by Asuna Store include the sales of game items, rank jockey services, and tournament. The research method used in this research is descriptive method with a case study approach. The object of the case study in this research is the Asuna store. The sampling technique used to determine the respondents in this study was a non-probability sampling technique, namely purposive sampling.The object of this case study is Asuna Store. The primary data is taken through deep interview.The easiest way to find business model is by using business model canvas. The use of business model canvas will make it easier to see how the replica of the business in Asuna Store is running. The values offered by Asuna Store is to give friendly services, fast responses, and stable and competitive prices for the convenience of consumers of Asuna Store. Asuna Store is an online game store so it does not need physical store. The use of online information media such as Instagram, Snapgram, and Line Official really helps in the business operational of Asuna Store
The Use of Business Model Canvas to Formulate Business Model on Game Online Store "Asuna Store" Puspayuda, Ariya Tetuka; Jang Jaya, Rico Saktiawan
JURNAL ILMU MANAJEMEN Vol. 18 No. 1 (2021): JUNI 2021
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v18i1.36965

Abstract

This study is aimed to formulate the business model of Asuna Store using canvas model business. Currently, the phenomenon of online games has been greatly popular in Indonesia. This phenomenon encourages entrepreneurs to establish online game business. Asuna Store is aware of this online game business opportunity. Asuna Store is an Online Game Store operating in Yogyakarta since 2017. The services offered by Asuna Store include the sales of game items, rank jockey services, and tournament. The research method used in this research is descriptive method with a case study approach. The object of the case study in this research is the Asuna store. The sampling technique used to determine the respondents in this study was a non-probability sampling technique, namely purposive sampling.The object of this case study is Asuna Store. The primary data is taken through deep interview.The easiest way to find business model is by using business model canvas. The use of business model canvas will make it easier to see how the replica of the business in Asuna Store is running. The values offered by Asuna Store is to give friendly services, fast responses, and stable and competitive prices for the convenience of consumers of Asuna Store. Asuna Store is an online game store so it does not need physical store. The use of online information media such as Instagram, Snapgram, and Line Official really helps in the business operational of Asuna Store