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All Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Multidisiplin West Science
Azizi, Muhammad Hakim
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Religion Humanities Economics, Econometrics & Finance Social Sciences Other

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SOSIALISASI KEWIRAUSAHAAN DIGITAL UPAYA PENINGKATAN INCOME PENERIMA KPR SUBSIDI DI PAGUYUBAN CITRA MAYANG ASRI Azizi, Muhammad Hakim; Cahyanti, Avrilia Nur
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i1.16615

Abstract

Many citizens have not utilized technology to be more productive in developing skills in the field of entrepreneurship. The purpose of the socialization program to the community is expected to provide motivation and offer opportunities for entrepreneurship by utilizing digital technology and providing knowledge on how to start and develop a digital business so that it can increase household income in the Citra Mayang Asri community. The method used in this service begins with identifying needs and interests related to digital entrepreneurship, then lectures and discussions are carried out in understanding digital entrepreneurship, and finally evaluating activities to determine the level of understanding of participants. The results of this dedication showed a positive response and succeeded in achieving the main goal. The high enthusiasm and commitment of participants to start a digital business is the main indicator of the success of this activity.
Analisis Pengalaman Pelanggan sebagai Fokus Utama dalam Pemasaran Bisnis di Industri Manufaktur Azizi, Muhammad Hakim; Bachtiar, Tsaalis; Fenny, Fenny; Utami, Eva Yuniarti
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.956

Abstract

Penelitian ini membahas peran penting pengalaman pelanggan dalam pemasaran bisnis di industri manufaktur, dengan fokus pada konteks Kalimantan, Indonesia. Industri manufaktur di wilayah ini mengalami perubahan signifikan dalam strategi pemasaran, dengan pergeseran paradigma dari fokus produk menjadi pelanggan. Pengalaman pelanggan melibatkan semua aspek interaksi pelanggan dengan perusahaan, termasuk kualitas produk, layanan pelanggan, komunikasi merek, dan integrasi teknologi digital. Teknologi seperti Internet of Things, big data analytics, dan kecerdasan buatan telah memungkinkan perusahaan manufaktur untuk meningkatkan personalisasi dan relevansi pengalaman pelanggan. Analisis bibliometrik menunjukkan tren penelitian, istilah kunci, dan potensi topik penelitian di masa depan yang akan membantu perusahaan manufaktur dan peneliti dalam upaya mereka untuk meningkatkan pengalaman pelanggan dan mencapai keunggulan kompetitif dalam industri yang dinamis ini.
Co-Authors Bachtiar, Tsaalis Cahyanti, Avrilia Nur Fenny Fenny Utami, Eva Yuniarti