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All Journal BILANCIA Musawa: Journal For Gender Studies Santri : Jurnal Ekonomi dan Keuangan Islam J-CEKI Bilancia : Jurnal Studi Ilmu Syariah dan Hukum
Nur Wanita
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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BAURAN PROMOSI (PROMOTION MIX) KONVENSIONAL DALAM PERSPEKTIF ETIKA BISNIS ISLAM Nur Wanita
Bilancia: Jurnal Studi Ilmu Syariah dan Hukum Vol. 10 No. 1 (2016): BILANCIA
Publisher : Fakultas Syariah Institut Agama Islam Negeri Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/blc.v10i1.277

Abstract

One of marketing strategy policy that is used by companies to face their competitors is through promotion mix. In this case, each company has its own promotion mix policy which is diverse, this policy that is aimed to obtain company’s targets in market particularly to attract and fascinate consumers for the products, through this competition, it is not a few number of company who takes shortcuts and justifies any means in order to meet their goals; to earn profits, hence they tend to violate ethic. Islamic business ethic concept does not have any rivalry concept that is likely to ruin others unless synergize and cooperate one another. The variety of products from different manufacturers can offer alternative convenience for the consumers to get products according to their needs and capabilities.
IMPLEMENTASI PERAN PUSAT INKUBASI BISNIS USAHA KECIL (PINBUK) DALAM UPAYA PENGEMBANGAN KOPSYAH BMT DI SULAWESI TENGAH Nur wanita; Fadhliah Mubakkirah
Bilancia: Jurnal Studi Ilmu Syariah dan Hukum Vol. 12 No. 1 (2018): BILANCIA
Publisher : Fakultas Syariah Institut Agama Islam Negeri Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/blc.v12i1.339

Abstract

This research is based on the existence of PINBUK (Small Business Incubation Center) in general, especially Central Sulawesi PINBUK which can not be separated with the existence and development of sharia micro finance institution, especially Koperasi Syariah (Kopsyah) BMT in Central Sulawesi. The existence of Kopsyah BMT on one hand has access opportunities for small groups of people who find it difficult to access funds at formal financial institutions such as banks, amun on the other hand, not infrequently Kopsyah BMT, its existence is not going as expected. Therefore, this research tries to raise the problem: how is the implementation of PINBUK role in developing Kopsyah BMT in Central Sulawesi, and what factors are supporting and inhibiting the role of PINBUK in developing Kopsyah BMT in Central Sulawesi
BAURAN PROMOSI (PROMOTION MIX) KONVENSIONAL DALAM PERSPEKTIF ETIKA BISNIS ISLAM Nur Wanita
Bilancia: Jurnal Studi Ilmu Syariah dan Hukum Vol. 10 No. 1 (2016): BILANCIA
Publisher : Fakultas Syariah Institut Agama Islam Negeri Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/blc.v10i1.277

Abstract

One of marketing strategy policy that is used by companies to face their competitors is through promotion mix. In this case, each company has its own promotion mix policy which is diverse, this policy that is aimed to obtain company’s targets in market particularly to attract and fascinate consumers for the products, through this competition, it is not a few number of company who takes shortcuts and justifies any means in order to meet their goals; to earn profits, hence they tend to violate ethic. Islamic business ethic concept does not have any rivalry concept that is likely to ruin others unless synergize and cooperate one another. The variety of products from different manufacturers can offer alternative convenience for the consumers to get products according to their needs and capabilities.
IMPLEMENTASI PERAN PUSAT INKUBASI BISNIS USAHA KECIL (PINBUK) DALAM UPAYA PENGEMBANGAN KOPSYAH BMT DI SULAWESI TENGAH Nur wanita; Fadhliah Mubakkirah
Bilancia: Jurnal Studi Ilmu Syariah dan Hukum Vol. 12 No. 1 (2018): BILANCIA
Publisher : Fakultas Syariah Institut Agama Islam Negeri Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/blc.v12i1.339

Abstract

This research is based on the existence of PINBUK (Small Business Incubation Center) in general, especially Central Sulawesi PINBUK which can not be separated with the existence and development of sharia micro finance institution, especially Koperasi Syariah (Kopsyah) BMT in Central Sulawesi. The existence of Kopsyah BMT on one hand has access opportunities for small groups of people who find it difficult to access funds at formal financial institutions such as banks, amun on the other hand, not infrequently Kopsyah BMT, its existence is not going as expected. Therefore, this research tries to raise the problem: how is the implementation of PINBUK role in developing Kopsyah BMT in Central Sulawesi, and what factors are supporting and inhibiting the role of PINBUK in developing Kopsyah BMT in Central Sulawesi
PROBLEMATIKA LEMBAGA KEUANGAN MIKRO SYARIAH: STUDI PADA KOPSYAH BMT DI KOTA PALU Nur Wanita; Syaakir Sofyan
Bilancia: Jurnal Studi Ilmu Syariah dan Hukum Vol. 13 No. 1 (2019): BILANCIA
Publisher : Fakultas Syariah Institut Agama Islam Negeri Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by the existence of Islamic microfinance institutions in Palu City. In general, Islamic microfinance institutions named Islamic Cooperatives or Finance House (BMT) has enormous potential to empower community economy, particularly from the lower middle class. Since this institution is not only to raise funds, it also can channel it to meet people’s needs especially institutions’ member as well as for the communities’ in general. As time goes by, there is only one unit out of several units of Islamic Cooperatives or BMT in Palu that is still actively carrying out its operational activities, while the rest are already inactive. Therefore, this study tries to raise the issue of how the problems faced by Islamic microfinance institutions (Kopsyah BMT) in the city of Palu.
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian iPhone pada Generasi Z di Kecamatan Palu Barat dengan Gaya Hidup Hedonis Sebagai Variabel Moderating Ariyanti Nur Afia; Nur Wanita; Rizki Amalia
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.8867

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk terhadap keputusan pembelian iPhone pada Generasi Z, dengan gaya hidup hedonis sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis data menggunakan uji statistik. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai t-statistik sebesar 4.134 dan p-value 0.000. Selain itu, gaya hidup hedonis juga terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai t-statistik 4.178 dan p-value 0.000. Temuan lainnya menunjukkan bahwa gaya hidup hedonis memoderasi hubungan antara kualitas produk dan keputusan pembelian, dengan nilai t-statistik sebesar 3.249 dan p-value 0.001. Hal ini mengindikasikan bahwa semakin tinggi gaya hidup hedonis seseorang, semakin kuat pengaruh kualitas produk terhadap keputusan pembelian. Oleh karena itu, strategi pemasaran yang menekankan pada aspek eksklusivitas, prestise, dan nilai emosional dapat menjadi pendekatan yang efektif dalam menarik konsumen dari kalangan Generasi Z yang memiliki gaya hidup hedonis.
Pengaruh Harga, Promosi, dan Switching Barrier terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Intervening: Studi pada Pelanggan Kartu Telkomsel dikalangan Gen Z Kec. Palu Barat Nurul Khairia Lim Fatimah; Nur Wanita; Nurfitiriani Nurfitiriani
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 3 No. 4 (2025): Agustus : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v3i4.1767

Abstract

This study aims to examine in depth the influence of price, promotion, and switching barriers on customer loyalty of Telkomsel prepaid cards, with customer satisfaction as an intervening variable in Generation Z in West Palu District. This study is motivated by the intense competition in the telecommunications industry and the importance of maintaining customer loyalty amidst the increasing number of service options. Data were collected from 100 respondents who are active Telkomsel prepaid card users through questionnaires. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach using SmartPLS software version 4.0. The results show that the price variable has a significant direct effect on customer loyalty, but does not show a significant effect on customer satisfaction. Conversely, promotion has a significant effect on satisfaction, but does not directly affect customer loyalty significantly. Switching barriers are shown to have a significant effect on both satisfaction and loyalty, indicating that the higher the switching barriers, the more likely customers will remain loyal. In addition, customer satisfaction also significantly affects loyalty. Another important finding is that of the several indirect influences tested, only the path from promotion through satisfaction to loyalty was statistically significant. Therefore, this study suggests the importance of targeted promotional strategies and strengthening switching barriers as effective measures in retaining young customers who are prone to switching services. Furthermore, this study emphasizes that customer loyalty is not solely determined by competitive pricing factors, but is more complex and influenced by customers' emotional and psychological experiences, such as satisfaction with the service and perceptions of the ease or difficulty of switching to another service provider.
ANALISIS STRATEGI PEMASARAN PRODUK MIKADA DALAM MENINGKATKAN VOLUME PENJUALAN OLEH KELOMPOK USAHA PEREMPUAN “NADOLI NASINTUVU” DI DESA DAMPAL KECAMATAN SIRENJA Nur Wanita; Arifka Indah; Rizki Amalia
Musawa: Journal for Gender Studies Vol. 15 No. 2 (2023)
Publisher : Pusat Studi Gender dan Anak, IAIN Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/msw.v15i2.2457

Abstract

This study aims to analyze the marketing strategy of MIKADA products in increasing sales volume carried out by the women's business group "Nadoli Nasintuvu" in Dampal village, Sirenja District, Donggala Regency. The informant in this study was coordinator and head of business group Nadoli Nasintuvu and several consumers/buyers of MIKADA products. This study used a qualitative approach, where data collection techniques were obtained through observation, interviews, and ductumeation. The results showed that to increase sales volume, the marketing strategy carried out by the women's business group "Nadoli Nasintuvu" includes a labeling product strategy, highlighting product quality and using new packaging, pricing strategy, by setting prices according to operational costs incurred, place strategy, namely serving purchases at production houses, marketing in the local market and establishing partnerships with the Sikola Mombine Foundation to Marketing, while the promotion strategies used include advertising through the distribution of brochures, personal sales and publicity.
Co-Authors Arifka Indah Ariyanti Nur Afia Fadhliah Mubakkirah Nurfitiriani Nurfitiriani Nurul Khairia Lim Fatimah Rizki Amalia Sofyan, Syaakir