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All Journal Journal of Sustainable Tourism and Entrepreneurship Asian Journal of Community Services (AJCS)
Khairatun, Siti Nurhayati
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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International culinary influence on street food: an observatory study Khairatun, Siti Nurhayati
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 3 (2020): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i3.304

Abstract

Purpose: This paper presents a street food profiling of one of the most popular tourist attractions in Melaka, Jonker Street. The main objective of this study is to develop a street food profile of Jonker Street in determining whether local or international culinary influence represents the food sold there. Research methodology: An on-site observation was conducted to investigate the types of food sold and the range of prices offered. A descriptive analysis was completed to characterize street food. Results: The findings indicated that most of the food sold here represents international and trendy flavor rather than local. Limitations: This study was self-funded and conducted on the Jonker Street location only. Due to that, no generalization can be derived from the data. Contribution: This study also provides a baseline reference for the tourism players in outlining strategies toward sustainable tourism relating to local culinary offerings. Keywords: Culinary tourism, Street food, Observatory study
Barriers in Venturing Home-based Food Business Among Urban B40 Women in Selangor, Malaysia Khairatun, Siti Nurhayati
Asian Journal of Community Services Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i5.9146

Abstract

In Malaysia, home-based businesses emerge as one of the most enticing paths for entrepreneurial endeavors. This paper attempts to identify the barriers faced by urban women from the B40 demographic in the Selangor, Malaysia. A group of 25 participants in a one-day pastry-making workshop was conveniently chosen to partake in this study. A post-event survey was conducted to gain deeper insights into the hurdles these participants faced in their efforts to establish home-based pastry businesses. Only two participants managed to launch their pastry businesses following the workshop. The barriers highlighted by most participants revolved around initial capital to initiate their home-based businesses, a shortage of suitable equipment and utensils, and the unsuitability of their homes for running food-related business activities.
International culinary influence on street food: an observatory study Khairatun, Siti Nurhayati
Journal of Sustainable Tourism and Entrepreneurship Vol. 1 No. 3 (2020): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i3.304

Abstract

Purpose: This paper presents a street food profiling of one of the most popular tourist attractions in Melaka, Jonker Street. The main objective of this study is to develop a street food profile of Jonker Street in determining whether local or international culinary influence represents the food sold there. Research methodology: An on-site observation was conducted to investigate the types of food sold and the range of prices offered. A descriptive analysis was completed to characterize street food. Results: The findings indicated that most of the food sold here represents international and trendy flavor rather than local. Limitations: This study was self-funded and conducted on the Jonker Street location only. Due to that, no generalization can be derived from the data. Contribution: This study also provides a baseline reference for the tourism players in outlining strategies toward sustainable tourism relating to local culinary offerings. Keywords: Culinary tourism, Street food, Observatory study
The understanding of food fraud among consumers in Klang Valley, Malaysia Ahmad, Nur Nisaa; Khairatun, Siti Nurhayati
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 1 (2020): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i1.355

Abstract

Purpose: This study aimed to understand food fraud awareness and understanding from the Malaysian consumers' perspective. Research methodology: Five face-to-face in-depth interviews using random purposive sampling were administered to obtain insights into Malaysian consumers' multiple realities. A peer review with an expert in quality control of the food supply chain was done to increase data trustworthiness and validate the findings. Results: The findings indicated that awareness about food fraud among Malaysian consumers is relatively low. As consumers do not have the ability and necessary tools to evaluate food fraud, regulatory authority, certification bodies, and trade associations are responsible for protecting food integrity by mitigating food fraud. Limitations: The study was self-funded and conducted in Klang Valley, Malaysia. Due to that, no generalization can be made from the data. Contribution: This outcome can be used as a knowledge base for policymakers and trade industries in regulating the sustainability and integrity of the food industry, particularly for consumer outreach programs in disseminating accurate technical knowledge of food to the public. Keywords: Food industry, Food inspection, Consumers education, Consumer protection, Consumer awareness, Food consumption
Co-Authors Ahmad, Nur Nisaa