Asian Journal of Community Services (AJCS)
Vol. 3 No. 5 (2024): May 2024

Barriers in Venturing Home-based Food Business Among Urban B40 Women in Selangor, Malaysia

Khairatun, Siti Nurhayati (Unknown)



Article Info

Publish Date
31 May 2024

Abstract

In Malaysia, home-based businesses emerge as one of the most enticing paths for entrepreneurial endeavors. This paper attempts to identify the barriers faced by urban women from the B40 demographic in the Selangor, Malaysia. A group of 25 participants in a one-day pastry-making workshop was conveniently chosen to partake in this study. A post-event survey was conducted to gain deeper insights into the hurdles these participants faced in their efforts to establish home-based pastry businesses. Only two participants managed to launch their pastry businesses following the workshop. The barriers highlighted by most participants revolved around initial capital to initiate their home-based businesses, a shortage of suitable equipment and utensils, and the unsuitability of their homes for running food-related business activities.

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Journal Info

Abbrev

ajcs

Publisher

Subject

Computer Science & IT Education Social Sciences

Description

Asian Journal of Community Services (AJCS) is an international platform for publishing the results of community service practices that carried out by researchers, academics, and the wider community. The AJCS Journal aims to explore problems and solutions that focus on practices related to community ...