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All Journal SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Lailatus Sa’adah
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Use of Story Book: Moral Stories Media to Teach Reading Comprehension Desi Puspitasari; Lailatus Sa’adah
SELL Journal : Scope of English Language Teaching, Linguistics, and Literature Vol 3 No 1 (2018): SELL journal
Publisher : Penerbit STKIP PGRI Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31597/sl.v3i1.535

Abstract

This research used M- Learning (Story book: Moral stories) as media to teach reading comprehension. This research is aimed to know whether story book: moral stories media has significant effect on students’ reading comprehension at SMP N 1 Mojoagung. In applying the media, it was elaborated with make a match model in both classes. Using Quasi experimental non equivalent (pretest- posttest control group design), this research involved 50 students which were in class 8A (control class) and class 8B (experiment class) both involved 25 students each class. The instrument used multiple choice tests. The result of post test used Independent sample T-test by using SPSS 16.0. The result showed the mean of control class was 69.40 and experimental group mean showed 90.40. It concluded that the mean score of experimental class got higher than control class. The result of Independent sample T – test in sig. (2- tailed) value showed 0.000 which is less than α value = 0.05, it means that students who are taught by using story book: moral stories media has statistically significant different score than those who are taught by printed media in reading comprehension.
Students’ Voices on the Implementation of Visual Text Analysis Approach in Critical Reading Class Lailatus Sa’adah; Masriatus Sholikhah
SELL Journal : Scope of English Language Teaching, Linguistics, and Literature Vol 3 No 2 (2018): SELL Journal
Publisher : Penerbit STKIP PGRI Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31597/sl.v3i2.548

Abstract

This research was conducted on investigating students’ perception on how the implementation of visual text analysis approach elevate their critical thinking and drawing the strengths and the weaknesses of this approach in critical reading class for EFL college Students. To convince those two research goals, descriptive qualitative approach with document analysis technique was implemented. Series of document obtained from interview and questionnaire. In addition, during the class, the students were given materials dealing with types and functions of logical fallacy (bandwagon, ad hominem, red herring, straw man, genetic fallacy, appeal to believe, and appeal of authority) which implemented in authentic texts (memes, posters, and comic strips) retrieved from social media (Facebook and Instagram). The result showed that the implementation of VTA approach is beneficial and fruitful in escalating students’ critical thinking, further it was also joyful to have such kind of class for they have a better insight of how to interpret a text beyond the textual feature. In addition, the VTA approach combined with content of logical fallacy also contributed a great deal of logical reasoning understanding which deliver to avoiding and minimizing them easily vulnerable from viral hoaxes mainly in the SARA issues.
ANALISIS PENGARUH STRATEGIS, OPERASIONAL, DAN ANALITIS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN DI SUPERMARKET BRAVO JOMBANG Lailatus Sa’adah
MARGIN ECO Vol 2 No 1 (2018): Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.917 KB) | DOI: 10.32764/margin.v2i1.200

Abstract

This research is aims to know the influence of customer relationship management (CRM) consisting of strategic, operational, and analytical on customer loyalty. The population of this research was the customers of Bravo Jombang Market. The sample of the research was collected by using a sampling purposive method with 100 respodents. The results of this research got regression equation Y = -30,400 + 0,232 X1 + 0,576 X2 + 0,491 X3, so it can be explained that : (1) Strategic has a positive influence but not significance on customer loyalty in Bravo Jombang Market, with 0,232 regression value and 0,473 t arithmetic value with 0,637 significance value; (2) Operational has a positive influence on customer loyalty in the Bravo Jombang Market, with 0,576 regression value and 4,436 t arithmetic value with 0,000 significance value; (3) Analytical has a positive influence on customer loyalty in Bravo Jombang Market, with 0,491 regression value and 5,588 t arithmetic value with 0,000 significance value; (4) Strategic, operational, and analytical simultaneously significant influence on customer loyalty, with 19,016 F arithmetic value and 0,000 significance level, where the significance level is less than 0,05. The results R2 obtain value equal to 0,373, so it can be said that the big influence of strategic, operational, and analytical show that the variable of customer loyalty is 37,3%, and the rest 62,7% from other variables which not having examined in this research. Keywords : Strategic, Operational, Analytical, Customer Loyalty.
Co-Authors Desi Puspitasari Masriatus Sholikhah