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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Masiyono, Masiyono
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EQUITY: BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, & BRAND LOYALTY Pandiangan, Kasman; Masiyono, Masiyono; Dwi Atmogo, Yugi
Jurnal Ilmu Manajemen Terapan Vol. 2 No. 4 (2021): Jurnal Ilmu Manajemen Terapan (Maret 2021)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v2i4.459

Abstract

Luaran yang ingin dicapai pada kajian ini menghasilkan Literature Review dari faktor-faktor penting yang menimbulkan Brand Equity. Telah banyak kajian penelitian sebelumnya menemukan faktor-faktor yang mempengaruhi Brand Equity. Namun, faktor- faktor penting yang menjadi pertimbangan utama terbentuknya Brand Equity berdasarkan telaah penelitian-penelitian sebelumnya yang relevan adalah Brand Trust, Brand Image, Perceived Quality, & Brand Loyalty. Kajian ini memberikan kontribusi faktual dan relevan dalam menghasilkan model empiris untuk dikembangkan pada penelitian selanjutnya.
The Importance of Organizational Culture as well as Transformational Leadership towards the Employee Performance at PT. KHMI via Motivation as a Mediation Variable Masiyono, Masiyono; Mei Nur Widigdo, Aslam
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i4.1437

Abstract

In this era of globalization, every company are required to provide with good performance. The decline in performance of PT. KHMI will be an interesting phenomenon to study. The research purposes was to discover the influence of organizational culture and transformational leadership towards the employees performance at PT. KHMI via motivation as a mediator. The research method used was quantitative based on causal relations. The data used were primary data that obtained from observation, interviews and questionnaires. The research sample are consisted of 120 people out of 170 employee populations of PT. KHMI. The sampling technique used was simple random sampling which proceeds by Partial Least Square (PLS) through Smart PLS software version 3.2.8. The results indicates that organizational culture and transformational leadership had a positive and significant influence towards the employee performance at PT. KHMI both directly or indirectly through motivation as a mediator.
Co-Authors Aslam Mei Nur Widigdo Dwi Atmogo, Yugi Pandiangan, Kasman