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Journal : International Journal Of Science, Technology

Analysis Of The Effect Of The Rupiah Exchange, World Oil Price, World Gold Price On The Joint Stock Price Index In The Indonesia Stock Exchange Rohmawati, Suniti; Munasirotul Mutmainnah; Fitria Asas; Ulfatul Khasanah
International Journal of Science, Technology & Management Vol. 3 No. 1 (2022): January 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i1.432

Abstract

Stock price fluctuations that could be traded on the stock exchange can be seen from JCI Indonesia so that we can know whether the market is bullish (strong) or bearish (weak). All in result by 2 factors, internal factors and eksternal. Many theory of past research revealed that the composite stock price index is influenced by several factors. Three factors including the value of the rupiah, world gold prices, and world oil prices. Because other than gold commodity rupiah exchange rate and the oil will affect the movement of stock indices on the StockExchange. The study population was the entire data rupiah exchange rate, oil prices and gold prices on the world in 2011-2014 and since such data exist today (historical price). This study uses statistical analisisis, Multiple linear regression, and the F test and T and test (coefficient of determination (R2)), Normality Test, Test Heteroskidastity. Based on hypothesis testing shows that world oil prices and world gold prices have a negative effect and no significant effect on the JCI while the rupiah / US $has a positive and significant impact on JCI.
Analysis of The Impact of Using Artists Via Vallen As Celebrity Endorser in Online Stores on Shop Image Brands Edy Anas Ahmadi; Ulfatul Khasanah; Rina Sulistyowati
International Journal of Science, Technology & Management Vol. 2 No. 1 (2021): January 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i1.123

Abstract

This study aims to determine whether there is a variable influence of Attractiveness, Credibility, and Charisma partially, simultaneously and most dominantly on the Shopee Brand Image. It is suspected that there is a significant effect partially and simultaneously, and the most influential variable is credibility. using quantitative descriptive methods. The sample was determined as many as 89 respondents. The data analysis methods used are: Validity Test, Reliability Test, Multiple Regression Analysis, Multiple Correlation Analysis, Coefficient of Determination, t test, and F test. In the Reliability Test, it is known that all items are reliable. In the Multiple Regression Analysis, the value is 3,100. If all the independent variables increase by one unit, the Brand Image increases with the value of the regression coefficient. The coefficient of determination test results showed that R2 = 0.756 contributed 75%. In the Multiple Correlation Test, it is known that each variable has a degree of closeness. The t test results show that partially there is a significant effect on the Attractiveness and Credibility variables, while the Charisma variable has no significant effect. In the F test it is known that there is a simultaneous significant effect of all independent variables on the dependent variable. The conclusion is that there is a significant effect both partially and simultaneously of the Attractiveness, Credibility, and Charisma variables on the Brand Image. The variable that has the most dominant influence is the credibility variable.