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STRATEGI PEMASARAN MEDIA SOSIAL PADA BISNIS KREATIF KRIYA RAJUT HANDMADE RISJOOT LANGKAT Iqlima Angelina; Elida Elfi Barus; Sri Herlina
Jurnal El Rayyan: Jurnal Perbankan Syariah Vol. 2 No. 2 (2023): Jurnal El Rayyan: Jurnal Perbankan Syariah
Publisher : STAI Syekh.H. Abdul Halim Hasan Al Ishlahiyah Binjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59342/jer.v2i2.437

Abstract

Pentingnya strategi pemasaran media sosial pada bisnis rajut handmade risjoot dalam memasarkan produknya dikalangan masyarakat, sebagaimana untuk mengetahui strategi pemasaran media sosial kerajinan rajut handmade risjoot serta hambatan dan solusi dari pemasaran kerajinan rajut handmade risjoot di Dusun 2 Karang Rejo Kecamatan Kutambaru Kabupaten Langkat.Metode penelitian yang digunakan oleh peneliti adalah dengan menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data observasi, wawancara, dan dokumentasi. Adapun sumber penelitian yang digunakan ialah data primer dan data sekunder.Hasil penelitian yang diperoleh dapat disimpulkan sebagai berikut: Pertama, strategi pemasaran yang dilakukan pada kerajinan rajut handmade risjoot menggunakan bauran pemasaran atau marketing mix yaitu 4C antara lain customer (konsumen), cost (biaya), communication (komunikasi), convenience (kenyamanan). Kedua, kendala atau hambatan dalam pemasaran kerajinan rajut handmade risjoot ialah banyaknya pesaing usaha kerajinan rajut yang merusak harga pasar sehingga pemasukan menjadi menurun. Ketiga, solusi dari pemasaran kerajinan rajut handmade risjoot ini ialah dengan menggunakan media social sebagai media pemasaran dan tetap mempertahankan kualitas yang ada serta terus berinovasi hasil karya agar terlihat berbeda dengan kerajinan rajut lainnya
PENGARUH E- PAYMENT TERHADAP PERILAKU KONSUMTIF MASYARAKAT (STUDI KASUS DI TIMBANG LANGKAT KECAMATAN BINJAI TIMUR KOTA BINJAI) Muhammad Nafan Haikal; Elida Elfi Barus
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 22 No. 1 (2025)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v22i1.25733

Abstract

In the industrial era 5.0, technology is increasingly developing, including technology in Indonesia. The development of technology today affects people's lifestyles, one of which is that people become modern and easier, supported by the internet. The rapid development of the internet today has built an online trading system (E-Payment). E-Payment is an activity that includes distributing, selling, buying, marketing products via the internet. The ease of access to shopping on E-Payment is increasing with the support of payments using digital payments in shopping applications. This study aims to determine whether or not there is an influence of E-Payment and Digital Payment on Consumptive Behavior. In this study using quantitative research methods. The population in this study were people in Timbang Langkat kec.Binjai Timur Binjai City and obtained a sample of 200 people. The research method used is quantitative method with a measuring instrumentalikert scale with data analysis techniques using multiple linear regression using SPSS. Hypothesis testing using the t test and F test. while the results showed that partially E-Payment and digital payment had a significant effect on consumptive behavior by showing the tcount of 10.95 and 10.388 with a ttable value of 3.97 and a significant value of 0.00 <0.1 which means that E-Payment and digital payment simultaneously affect consumptive behavior.
PENGARUH KEMUDAHAN PENGGUNAAN TOKOPEDIA TERHADAP PEMBAYARAN UANG KULIAH: TINJAUAN PUSTAKA: Pengaruh Kemudahan Penggunaan Tokopedia terhadap Pembayaran Uang Kuliah: Tinjauan Pustaka Febi Julia Ariska; Elida Elfi Barus
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 2 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i2.1678

Abstract

This study aims to examine the effect of the ease of use of Tokopedia on tuition payments in Indonesia, focusing on implementing digital payment systems such as QRIS and electronic wallets. This literature review identifies various benefits Tokopedia provides as a tuition payment platform, including ease in the transaction process, flexibility of payment methods, and increased administrative efficiency in educational institutions. Tokopedia, with the integration of the QRIS system, allows students to make payments using various e-wallets, which speeds up the process and increases financial inclusion among students, especially those living in remote areas. However, while the platform provides convenience, data security and economic inclusion challenges are still a significant concern. Transaction security, especially in terms of the protection of users' personal data and accessibility for students who do not have adequate access to digital technology, is an issue that needs to be addressed. In addition, Tokopedia also improves students' financial literacy, helps them manage their expenses, and prepares them for future financial challenges. Overall, Tokopedia has made an essential contribution to the digitization of tuition payments, but economic security and inclusion challenges must continue to be considered to optimize its benefits.
Analisis Nilai Jual Komoditas Pangan dan Komoditas Peternakan di Kabupaten Langkat Putri Rahmawati; Abi Waqqosh; Elida Elfi Barus
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.3070

Abstract

This research aims to determine the selling value of food commodities and the selling value of livestock commodities in Langkat Regency. And what strategies are used to get high selling value. This research uses qualitative methods and a descriptive approach. This research shows that first, the selling value of food is not yet in line with farmers' current expectations, with fertilizer prices being expensive and limited, but the selling value is still unstable. Meanwhile, the selling value of livestock in the district is still said to be quite stable.
Analisis Nilai Jual Komoditas Pangan dan Komoditas Peternakan di Kabupaten Langkat Putri Rahmawati; Abi Waqqosh; Elida Elfi Barus
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.3070

Abstract

This research aims to determine the selling value of food commodities and the selling value of livestock commodities in Langkat Regency. And what strategies are used to get high selling value. This research uses qualitative methods and a descriptive approach. This research shows that first, the selling value of food is not yet in line with farmers' current expectations, with fertilizer prices being expensive and limited, but the selling value is still unstable. Meanwhile, the selling value of livestock in the district is still said to be quite stable.