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STRATEGI PEMASARAN MEDIA SOSIAL PADA BISNIS KREATIF KRIYA RAJUT HANDMADE RISJOOT LANGKAT Iqlima Angelina; Elida Elfi Barus; Sri Herlina
Jurnal El Rayyan: Jurnal Perbankan Syariah Vol. 2 No. 2 (2023): Jurnal El Rayyan: Jurnal Perbankan Syariah
Publisher : STAI Syekh.H. Abdul Halim Hasan Al Ishlahiyah Binjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59342/jer.v2i2.437

Pentingnya strategi pemasaran media sosial pada bisnis rajut handmade risjoot dalam memasarkan produknya dikalangan masyarakat, sebagaimana untuk mengetahui strategi pemasaran media sosial kerajinan rajut handmade risjoot serta hambatan dan solusi dari pemasaran kerajinan rajut handmade risjoot di Dusun 2 Karang Rejo Kecamatan Kutambaru Kabupaten Langkat.Metode penelitian yang digunakan oleh peneliti adalah dengan menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data observasi, wawancara, dan dokumentasi. Adapun sumber penelitian yang digunakan ialah data primer dan data sekunder.Hasil penelitian yang diperoleh dapat disimpulkan sebagai berikut: Pertama, strategi pemasaran yang dilakukan pada kerajinan rajut handmade risjoot menggunakan bauran pemasaran atau marketing mix yaitu 4C antara lain customer (konsumen), cost (biaya), communication (komunikasi), convenience (kenyamanan). Kedua, kendala atau hambatan dalam pemasaran kerajinan rajut handmade risjoot ialah banyaknya pesaing usaha kerajinan rajut yang merusak harga pasar sehingga pemasukan menjadi menurun. Ketiga, solusi dari pemasaran kerajinan rajut handmade risjoot ini ialah dengan menggunakan media social sebagai media pemasaran dan tetap mempertahankan kualitas yang ada serta terus berinovasi hasil karya agar terlihat berbeda dengan kerajinan rajut lainnya

PENGARUH E- PAYMENT TERHADAP PERILAKU KONSUMTIF MASYARAKAT (STUDI KASUS DI TIMBANG LANGKAT KECAMATAN BINJAI TIMUR KOTA BINJAI) Muhammad Nafan Haikal; Elida Elfi Barus
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 22 No. 1 (2025)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v22i1.25733

In the industrial era 5.0, technology is increasingly developing, including technology in Indonesia. The development of technology today affects people's lifestyles, one of which is that people become modern and easier, supported by the internet. The rapid development of the internet today has built an online trading system (E-Payment). E-Payment is an activity that includes distributing, selling, buying, marketing products via the internet. The ease of access to shopping on E-Payment is increasing with the support of payments using digital payments in shopping applications. This study aims to determine whether or not there is an influence of E-Payment and Digital Payment on Consumptive Behavior. In this study using quantitative research methods. The population in this study were people in Timbang Langkat kec.Binjai Timur Binjai City and obtained a sample of 200 people. The research method used is quantitative method with a measuring instrumentalikert scale with data analysis techniques using multiple linear regression using SPSS. Hypothesis testing using the t test and F test. while the results showed that partially E-Payment and digital payment had a significant effect on consumptive behavior by showing the tcount of 10.95 and 10.388 with a ttable value of 3.97 and a significant value of 0.00 <0.1 which means that E-Payment and digital payment simultaneously affect consumptive behavior.

PENGARUH KEMUDAHAN PENGGUNAAN TOKOPEDIA TERHADAP PEMBAYARAN UANG KULIAH: TINJAUAN PUSTAKA: Pengaruh Kemudahan Penggunaan Tokopedia terhadap Pembayaran Uang Kuliah: Tinjauan Pustaka Febi Julia Ariska; Elida Elfi Barus
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 2 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i2.1678

This study aims to examine the effect of the ease of use of Tokopedia on tuition payments in Indonesia, focusing on implementing digital payment systems such as QRIS and electronic wallets. This literature review identifies various benefits Tokopedia provides as a tuition payment platform, including ease in the transaction process, flexibility of payment methods, and increased administrative efficiency in educational institutions. Tokopedia, with the integration of the QRIS system, allows students to make payments using various e-wallets, which speeds up the process and increases financial inclusion among students, especially those living in remote areas. However, while the platform provides convenience, data security and economic inclusion challenges are still a significant concern. Transaction security, especially in terms of the protection of users' personal data and accessibility for students who do not have adequate access to digital technology, is an issue that needs to be addressed. In addition, Tokopedia also improves students' financial literacy, helps them manage their expenses, and prepares them for future financial challenges. Overall, Tokopedia has made an essential contribution to the digitization of tuition payments, but economic security and inclusion challenges must continue to be considered to optimize its benefits.

Analisis Nilai Jual Komoditas Pangan dan Komoditas Peternakan di Kabupaten Langkat Putri Rahmawati; Abi Waqqosh; Elida Elfi Barus
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.3070

This research aims to determine the selling value of food commodities and the selling value of livestock commodities in Langkat Regency. And what strategies are used to get high selling value. This research uses qualitative methods and a descriptive approach. This research shows that first, the selling value of food is not yet in line with farmers' current expectations, with fertilizer prices being expensive and limited, but the selling value is still unstable. Meanwhile, the selling value of livestock in the district is still said to be quite stable.

Analisis Nilai Jual Komoditas Pangan dan Komoditas Peternakan di Kabupaten Langkat Putri Rahmawati; Abi Waqqosh; Elida Elfi Barus
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.3070

This research aims to determine the selling value of food commodities and the selling value of livestock commodities in Langkat Regency. And what strategies are used to get high selling value. This research uses qualitative methods and a descriptive approach. This research shows that first, the selling value of food is not yet in line with farmers' current expectations, with fertilizer prices being expensive and limited, but the selling value is still unstable. Meanwhile, the selling value of livestock in the district is still said to be quite stable.

Effectiveness of Fintech-Based Sharia Cooperative Development in the New Normal Era : Interpretative Structural Model Approach Elida Elfi Barus; M.Yasir Nasution; Andri Soemitra
International Journal of Science, Technology & Management Vol. 2 No. 1 (2021): January 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i1.164

In the Covid Pandemic 19, sharia cooperatives must be a solution for the welfare of their members and the UMKM that they support so that they can move up in class, but how if it is difficult to access, therefore sharia cooperatives must be digital-based and include collaborating with fintech. This study tries to answer the problems that occur, strategies, and stakeholders involved in the development of Islamic cooperatives in collaboration with sharia fintech in Indonesia using the Interpretive Structural Model (ISM) approach. The core problem faced in developing sharia cooperatives in collaboration with sharia fintech is the lack of education and promotion of Islamic financial institutions collaboration, especially in sharia cooperatives with sharia fintech (E9), which initially became competitors to financial institutions because they were very flexible and fast and have become OJK's instructions that fintech must collaborate with financial institutions including sharia ones. Furthermore, it can be suggested for legislators, actors and drafter to constantly monitor and improve the process in the context of the progress and welfare of cooperatives and SMEs in Indonesia.

The Influence of Facilities and Service Quality on Public Satisfaction at the East Binjai District Office Siti Aisyah Nasution; Elida Elfi Barus
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Excellent public service is a key indicator of regional government performance in supporting community welfare and facilitating public needs. The East Binjai Sub-district Office, as the frontline of administrative services at the sub-district level, often faces complaints related to inadequate facilities and suboptimal service quality, which affects the level of community satisfaction. This study aims to analyze the influence of facilities and service quality on community satisfaction at the East Binjai Sub-district Office using a quantitative method with an explanatory survey approach. Data were collected through questionnaires distributed to 30 respondents selected using simple random sampling from the community receiving services. The independent variables in this study are service facilities (X1), including waiting rooms, parking areas, air conditioning, toilets, and queuing systems, and service quality (X2), including responsibility, assurance, empathy, and responsiveness, while the dependent variable is community satisfaction (Y), measured through overall satisfaction, loyalty, and willingness to recommend. Data analysis was conducted using multiple linear regression, t-tests, F-tests, coefficient of determination (R²), and Pearson correlation with SPSS version 26. The results indicated that 72% of respondents expressed satisfaction with the services provided. Facilities (r = 0.645; t = 6.23; p = 0.000) have a significant effect on community satisfaction, contributing 41.6%, while service quality (r = 0.782; t = 9.45; p = 0.000) has a more dominant influence, contributing 61.2%. Simultaneously, both variables (X1 and However, several facility-related aspects were identified as weak, including limited parking space (65%), unclean toilets (58%), and long queues (52%). In conclusion, service quality has a more dominant influence on community satisfaction compared to physical facilities, with the regression model formulated as Ŷ = 12.45 + 0.32X1 + 0.51X2. Based on these findings, it is recommended to optimize the Online Single Submission (OSS) system, enhance civil servant soft skills through training, improve parking and sanitation facilities, and implement QR code-based digital queue systems to increase service efficiency.

Binjai city residents' preferences for investing in gold at the Binjai Outlet Sharia Pawnshop Agent Yasmin Nazwa; Elida Elfi Barus
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 02 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study examines the preferences of Binjai City residents for investing in gold at the Pegadaian Syariah Outlet Binjai, influenced by various factors such as economic, religious, social, ease of service, and financial literacy levels. Gold investment is viewed as a safe, stable instrument capable of protecting asset value from inflation, making it increasingly popular among various groups, including the younger generation. This study used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation of customers and Pegadaian Syariah. The results show that the increasing public interest in investing in gold is not only driven by economic benefits, but also by a sense of security, trust in sharia institutions, and easy access to the services offered. Furthermore, Pegadaian Syariah plays a significant role in improving public financial literacy through gold savings products that can be started with small capital and a system that complies with sharia principles. However, obstacles remain, such as a low understanding of the gold investment mechanism among some residents and suboptimal socialization. Thus, it can be concluded that the preference of the people of Binjai City in investing in gold is the result of the interaction of various factors that influence each other and indicate a change in the pattern of people's economic behavior towards a more productive and sharia-based direction.

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