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All Journal International Journal Of Science, Technology & Management (IJSTM) Fortunate Business Review
Angelin
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The Influence Of Return On Assets, Current Ratio And Earning Pershare On Stock Prices Of Manufacturing Companies In The Consumption Industry Sector In The Indonesia Stock Exchange 2012-2015 Isna Asdiani Nasution; Angelin
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.251

Abstract

The objective of the research was to test and analyze the effect of Return on Assets, current ratio and earnings per share on share price of manufacturing companies of consumer goods in the Indonesia Stock Exchange in the period of 2012-2015. The research is used a quantitative research approach. The type of research is causal relationship. The nature of descriptive explanatory research was. The research populations were listed in the Indonesia Stock Exchange in the period of 2012-2015 manufacturing companies at consumer goods consisting of 37 companies. The research samples were 24 companies. The finding as well as the conclusion of research and return on assets affected by the share of manufacturing companies of the industry sector in the Indonesia Stock Exchange in the period of 2012-2015. Current Ratio did not affect share price of Manufacturing Companies in the Consumer Industry sector on the Indonesia Stock Exchange in the period of 2012-2015. Earning per Share affected Price of Shares of manufacturing companies of consumer industry on the Indonesia Stock Exchange in the period of 2012-2015. Simultaneously, Return on Assets, Current Ratio and Earning per Share affected share price of manufacturing companies of consumer industry sectors in the Indonesia Stock Exchange in the period of 2012-2015 known from its signficant level less than 0.05.
PENGUNAAN AI DALAM MEMBANGUN BISNIS BERKELANJUTAN DAN MENINGKATKAN LOYALITAS KONSUMEN DI ERA PERSAINGAN GLOBAL Suchita, Natasya Baby; Lay, Eillin; Kristina, Dian; Angelin; Prestille, Melli; Celline, Hellen Lavinia
Fortunate Business Review Vol. 5 No. 1 (2025): Fortunate Business Review
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Universal.

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Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh keberlanjutan bisnis, loyalitas konsumen,persaingan global dan strategi bisnis terhadap adopsi kecerdasan buatan (AI) dalam praktikbisnis di era digital dan globalisasi. Melalui analisis regresi linier berganda, hasil penelitianmenunjukkan bahwa dari keempat variabel yang diteliti, hanya keberlanjutan bisnis yangmemiliki pengaruh positif dan signifikan terhadap pemanfaatan AI. Sementara itu, loyalitaskonsumen, persaingan global dan strategi bisnis meskipun menunjukkan hubungan positif,tidak memberikan pengaruh yang signifikan secara statistik. Temuan ini menegaskan bahwaperusahaan yang memprioritaskan keberlanjutan lebih terdorong untuk mengadopsi AI gunameningkatkan efisiensi operasional, optimalisasi sumber daya, dan ketahanan jangka panjang.Di sisi lain, tantangan seperti keterbatasan akses teknologi, kesiapan digital yang belummerata, dan pemanfaatan AI yang belum optimal masih menghambat adopsi secara luas,khususnya di sektor usaha kecil dan menengah. Studi ini memberikan wawasan penting bagipraktisi dan pembuat kebijakan bahwa integrasi AI perlu ditopang oleh kesiapan internal,budaya organisasi, dan dukungan manajerial yang kuat. Untuk memperdalam pemahaman,penelitian lanjutan disarankan menggunakan pendekatan kualitatif atau metode campuranguna mengeksplorasi persepsi praktisi, serta meneliti dampak kausal AI terhadapkeberlanjutan bisnis, loyalitas konsumen, dan keunggulan kompetitif dalam lanskap bisnisyang semakin kompetitif dan terdigitalisasi.
Co-Authors Celline, Hellen Lavinia Isna Asdiani Nasution Kristina, Dian Lay, Eillin Prestille, Melli Suchita, Natasya Baby