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All Journal Majalah Ilmiah Warta Dharmawangsa GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Komunikasi Network Media International Journal Of Science, Technology & Management (IJSTM)
Isna Asdiani Nasution
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Physics Social Sciences Transportation Other

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The Influence Of Return On Assets, Current Ratio And Earning Pershare On Stock Prices Of Manufacturing Companies In The Consumption Industry Sector In The Indonesia Stock Exchange 2012-2015 Isna Asdiani Nasution; Angelin
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.251

Abstract

The objective of the research was to test and analyze the effect of Return on Assets, current ratio and earnings per share on share price of manufacturing companies of consumer goods in the Indonesia Stock Exchange in the period of 2012-2015. The research is used a quantitative research approach. The type of research is causal relationship. The nature of descriptive explanatory research was. The research populations were listed in the Indonesia Stock Exchange in the period of 2012-2015 manufacturing companies at consumer goods consisting of 37 companies. The research samples were 24 companies. The finding as well as the conclusion of research and return on assets affected by the share of manufacturing companies of the industry sector in the Indonesia Stock Exchange in the period of 2012-2015. Current Ratio did not affect share price of Manufacturing Companies in the Consumer Industry sector on the Indonesia Stock Exchange in the period of 2012-2015. Earning per Share affected Price of Shares of manufacturing companies of consumer industry on the Indonesia Stock Exchange in the period of 2012-2015. Simultaneously, Return on Assets, Current Ratio and Earning per Share affected share price of manufacturing companies of consumer industry sectors in the Indonesia Stock Exchange in the period of 2012-2015 known from its signficant level less than 0.05.
PERANAN PUBLIC RELATIONS DALAM MENINGKATKAN PELAYANAN INFORMASI HOTEL GARUDA PLAZA Isna Asdiani Nasution
Jurnal Warta Dharmawangsa Vol 13, No 3 (2019)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v0i61.441

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PERSEPSI MASYARAKAT MENGENAI PERNIKAHAN SIRI ONLINE Isna Asdiani Nasution
Jurnal Network Media Vol 3, No 2 (2020): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v3i2.842

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AI-Powered Social Media Marketing and Digital Wallet Adoption for SMEs in Tanjung Morawa District Esther Praja Anggriany Panggabean; Mas Intan Purba; Isna Asdiani Nasution; Rafida Khairani; Tantri Octora Dwi Syah Putri; Jholant Bringg Luck Amelia Br Sinaga; Nurul Wardani Lubis
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

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Abstract

Digital transformation has opened opportunities for Small and Medium Enterprises (SMEs) through innovative technology utilization. However, many SME operators in Tanjung Morawa District, Deli Serdang Regency, have limited understanding of social media marketing strategies and digital wallet benefits. This community service activity aims to enhance SME operators' knowledge in utilizing AI-supported social media marketing and digital wallet usage to improve business competitiveness. The method is participatory approach with socialization, training, and practice mentoring conducted at Tanjung Morawa District Head Office on May 26, 2025, targeting 15-20 SME operators. Activity stages included preparation, implementation (social media marketing socialization, AI training for business storytelling, and digital wallet benefits socialization), and closing. Results showed significant changes in participants' understanding. Pre-training surveys revealed 78% of participants never used AI for business purposes, and 65% relied on conventional marketing methods. After training, there was 45% increase in post-test scores, 85% successfully created business storytelling content using AI, and 90% expressed interest in using digital wallets. This activity successfully transformed SME operators' understanding of digital marketing from limited to comprehensive and practical, enabling active participation in competitive digital economy.
Co-Authors Angelin Esther Praja Anggriany Panggabean JHOLANT BRINGG LUCK AMELIA BR SINAGA Mas Intan Purba Nurul Wardani Lubis Rafida Khairani Tantri Octora Dwi Syah Putri