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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Community Empowerment Indonesian Journal of Innovation Studies
Hidayat, Anastasya Putri
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Optimalisasi Branding Produk dan Digital Marketing pada Karang Taruna Desa Keboan Anom Hanun, Nur Ravita; Fitriyah, Hadiah; Fitrani, Arief Senja; Hidayat, Anastasya Putri; Handayani, Henna
Community Empowerment Vol 6 No 2 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.411 KB) | DOI: 10.31603/ce.4402

Abstract

Pengabdian masyarakat ini memiliki tujuan diantaranya memberikan pelatihan branding produk dan pemasaran digital kepada kelompok karang taruna Desa Keboan Anom, Kecamatan Gedangan, Sidoarjo Jawa Timur. Masalah yang terjadi pada Mitra yaitu belum memiliki label usaha dan masih menerapkan cara manual dalam memasarkan produknya. Pemasaran manual dilakukan dengan menitipkan produk ke warung di sekitar tempat tinggal, tanpa adanya bantuan pemasaran online. Permasalahan yang diangkat adalah peningkatan branding produk, dan peningkatan manajemen pemesanan produk dengan implementasi teknologi informasi. Solusi yang ditawarkan adalah pelatihan branding produk dan pembuatan website. Penerapan aplikasi kepada mitra melalui kegiatan transfer knowledge melalui pelatihan dan pendampingan mitra dalam penggunaan website. Pelaksanaan kegiatan dengan metode Focus Group Discussion (FGD) untuk menjalin keterbukaan, kepercayaan dan memahami persepsi, sikap serta pengalaman persoalan yang dimiliki oleh mitra dalam melakukan branding produk, kemudian dilanjutkan pada pendampingan yaitu penyuluhan dan pelatihan penggunaan website yang meliputi desain iklan, upload konten.
Pemodelan Pengaruh Pentahelix Terhadap Peningkatan Nilai pada UPT Pengembangan Agribisnis Tanaman Pangan dan Hortikultura Provinsi Jawa Timur Nugroho, Tofan Tri; Karima, Tsabita; Hidayat, Anastasya Putri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11511

Abstract

The agribusiness sector is one of the most important sectors in Indonesia. Therefore, simultaneous efforts are needed to be able to continue to grow this sector. This study aims to identify the role of actors in Pentahelix in increasing the value of the agribusiness sector, especially at the UPT Agribusiness Development of Food Crops and Horticulture at the Agriculture and Food Security Office of East Java Province. The research method used is descriptive qualitative research using the pentahelix approach and Porter's value chain analysis. The result of this study is the formation of a matrix model of the influence of pentahelix-value chain analysis (PVCA) at the UPT Development of Food Crops and Horticulture Agribusiness at the Agriculture and Food Security Service of East Java Province. The actor with the biggest role in increasing the institution's value is academia, while the party with the smallest influence is the media.
Enhancing Tofu Product Development: Integrating KANO and QFD Models for Consumer-Driven Satisfaction: Meningkatkan Pengembangan Produk Tahu: Mengintegrasikan Model KANO dan QFD untuk Kepuasan yang Dikendalikan oleh Konsumen Hidayat, Anastasya Putri; Sukmono, Rita Ambarwati
Indonesian Journal of Innovation Studies Vol. 24 (2023): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i.969

Abstract

This study seeks to optimize product development within the tofu industry by synthesizing the KANO and Quality Function Deployment (QFD) models, leveraging consumer preferences as the cornerstone for classification and gauging their profound influence on overall customer satisfaction. Employing a quantitative approach with a descriptive framework, this research employs the KANO model and Quality Function Deployment (QFD) as analytical methodologies. The outcomes unveil a structured approach that effectively aligns product attributes with consumer expectations, thereby enhancing customer satisfaction in the tofu market. This study's implications underscore its potential to revolutionize the tofu industry's product development strategies, emphasizing a consumer-centric approach for global applicability. Highlights: Integration of KANO and QFD: Efficient fusion of KANO and QFD models for enhanced product development. Consumer-Centric Approach: Prioritizing consumer preferences to boost customer satisfaction. Industry Transformation: Potential to revolutionize tofu product development strategies globally. Keywords: Tofu, Product Development, KANO Model, QFD, Consumer Preferences
Co-Authors Arief Senja Fitrani, Arief Senja Hadiah Fitriyah Handayani, Henna Nur Ravita Hanun Rita Ambarwati Sukmono Tofan Tri Nugroho Tsabita Karima