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All Journal CONSEN: Indonesian Journal of Community Services and Engagement
Faizal, Muhamad
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Religion Computer Science & IT Engineering Environmental Science Physics Social Sciences Other

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Implementation of Online-Based Marketing for MSMES in Pasirhandap and Pagerwangi Areas: Implementasi Pemasaran UMKM Berbasis Online di Kawasan Pasirhandap, Pagerwangi Ubaidilah, Ardian; Nurmahmudah, Lutfiana; Faizal, Muhamad; Ibrahim, Deva; Salsabila, Salsabila; Apriliani, Diah
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 2 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i2.2236

Abstract

This community service program was carried out as an effort to empower Micro, Small, and Medium Enterprises (MSMEs) in the Pasirhandap area, Pagerwangi Village, through digital-based marketing assistance. The main problem faced by MSME actors in this area is limited access to digital technology and a lack of understanding of modern promotional strategies. Therefore, this program was designed to provide practical and applicable training, ranging from brand identity creation, utilization of digital platforms such as Shopee and Grab Merchant, to education on the importance of business legality. The program was implemented in three stages: an initial seminar, technical training, and direct mentoring. The results of the activity showed a significant improvement in participants’ understanding and ability to implement digital marketing strategies, as well as increased awareness of the importance of innovation and technological adaptation in the development of small businesses.
Co-Authors Diah Apriliani Ibrahim, Deva Nurmahmudah, Lutfiana Salsabila, Salsabila Ubaidilah, Ardian