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Optimizing Digital Marketing in Hospitality Industries Bhandari, Rahul; A Sin, Muhamad Viktor
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.263

Abstract

Digital marketing is currently an important aspect of the hospitality industry as it allows hotels to reach out and connect with potential guests as they spend most of their time digitally. Currently, not all hotels take advantage to spend their money on annual budgets to make digital marketing strategies more effective, such as social media, which only makes promotions without any interaction with their followers, Search Engine Optimizer investment, and online hotel review. In the competitive hospitality industry, a strong digital presence is critical to attracting and retaining customers. Hotels can use a variety of digital marketing strategies to grow their business and capture the attention of potential guests. This study uses different digital marketing strategies to do business with different social media platforms and uses the medium of search engine optimization (SEO) to optimize websites and content for specific keywords. Digital marketing is a powerful tool for hotels looking to attract and retain customers in the digital age. The main objective of the magazine is to outline digital marketing strategies for the different target groups of hotels and the most diverse tourism players. By utilizing the various channels and digital technologies available, hotels can effectively reach and engage with their audience and drive business growth.
Cloud Computing Applications In Business Development Rawat, Bhupesh; Bhandari, Rahul
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.285

Abstract

A crucial technology with significant consequences for company growth is cloud computing. This magazine examines how cloud computing is used in the context of company expansion and assesses how it affects several facets of organizational development. This study offers important insights into the advantages, difficulties, and best practices related to incorporating cloud computing in corporate development processes by completing an extensive literature review and looking at actual case studies. The research technique comprises a thorough examination of the body of knowledge regarding cloud computing and its function in organizational transformation. In order to pinpoint useful applications and results, case studies of businesses that effectively incorporated cloud computing into their operations are also looked at. The results reveal a number of significant benefits of using cloud computing for corporate growth. First off, cloud computing makes it simple for businesses to access a vast collection of computational resources, enabling them to grow their operations effectively and shorten the time it takes to market goods and services. With less upfront investment required for infrastructure and hardware, organizations may more efficiently allocate resources and concentrate on their core capabilities. Second, cloud computing's elasticity and scalability allow businesses to adapt swiftly to changing demand, assuring efficient resource use and low costs. Businesses may take advantage of market opportunities, adjust to shifting trends, and experience sustainable growth because to this agility. Additionally, better data security features including encryption, access controls, and data backup systems are provided by cloud computing. And finally, the use of cloud computing for corporate growth results in significant cost reductions.
Tourism Law Enforcement in Regional Spatial Planning and Licensing Perspectives Budiman, Haris; Akhmaddhian, Suwari; Agustin, Dela; Bhandari, Rahul
Unifikasi : Jurnal Ilmu Hukum Vol. 10 No. 01 (2023)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/unifikasi.v10i01.740

Abstract

The development of tourism sector in Kuningan Regency is a reflection of the area's progress and development. Considering licensing and spatial planning perspectives, there was a need to investigate the development of tourism sector in Kuningan Regency. Therefore, this study aimed to analyze tourism licensing mechanisms and tourism law enforcement concerning spatial planning and licensing in Kuningan Regency. A socio-legal method was adopted based on studies of various disciplines, such as tourism, economics, and law. The primary and secondary data used were collected through interviews, observation, and literature study. The result showed that licensing mechanism for tourism development in Kuningan Regency was divided into two categories, namely licensing carried out at the Investment Agency and the One-Stop Integrated Service and the Gunung Ciremai National Park Office. This was because Kuningan Regency had an area included in the National Park zone, directly giving licensing process to the Ministry of Environment and Forestry. Preventive law enforcement efforts were carried out by law enforcement officers, including drafting legal opinions, holding meetings, and avoiding violations during licensing process. In conclusion, the policy and the implementation of law enforcement in licensing and spatial planning for tourism development in Kuningan Regency were carried out well by the regional government and law enforcement officers. However, a renewal of the Kuningan Regency Regional Regulation on a Detailed Spatial Planning as a basis for determining licenses was needed.
Exploring the Impact of Innovation Strategies on Startupreneurs Business Growth Anderson, Evelyn; Bhandari, Rahul
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.748

Abstract

Innovation strategies are essential drivers for the growth and sustainability of startupreneurs in today’s highly competitive and dynamic business environment. This study aims to explore the impact of innovation strategies on the business growth of startupreneurs, focusing on how strategic innovation initiatives contribute to competitive advantage, market responsiveness, and longterm success. Using a quantitative research approach, data were collected through structured surveys distributed to startupreneurs operating in various digital industries. The data analysis employed statistical tools to identify patterns, relationships, and the extent of influence innovation strategies have on key growth indicators such as revenue, market share, and customer engagement. The results indicate a significant positive correlation between well implemented innovation strategies and measurable business growth, highlighting the importance of continuous improvement, creative problem solving, and adaptability. Furthermore, the findings suggest that startupreneurs who prioritize innovative approaches are better equipped to navigate challenges, seize opportunities, and ensure business resilience in the digital economy. In conclusion, innovation strategies are not merely optional tools but fundamental pillars for achieving sustainable growth and competitive positioning. This study contributes to the existing literature by providing empirical evidence on the relationship between innovation strategies and business growth while offering practical insights for startupreneurs aiming to thrive in rapidly evolving markets. Future research is recommended to explore sector specific innovation frameworks and their implications for diverse entrepreneurial ecosystems.
Developing a Curriculum Alignment Model for Indonesia’s Merdeka Curriculum in Non-Formal Early Childhood Education Elyana, Luluk; Munawar, Muniroh; Bhandari, Rahul
Journal of Nonformal Education Vol. 11 No. 1 (2025): Community education and lifelong education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v11i1.24117

Abstract

Background: The development of a curriculum alignment management guide for Early Childhood Education (ECE) is essential to support curriculum adaptation in non-formal institutions such as Playgroups (KB) and Kindergartens (TK). In the context of curriculum changes, it is necessary to have a curriculum alignment model accompanied by effective management practices, ensuring that the adaptation process can be implemented systematically and effectively. Research Urgency: Curriculum changes at the ECE level require non-formal educational institutions, particularly KB and TK, to make curriculum adjustments. However, there is a lack of strategic and implementable management guides to support this process, especially for institutions that are unaccredited or minimally accredited. Thus, a valid and practical model guide is urgently needed. Research Objectives: This research aims to develop a curriculum alignment model for ECE equipped with a sound management guide, and to validate its feasibility for use by Heads of KB and TK in adapting the old curriculum to the new one. Research Method: The method employed is Research and Development (R&D) using the ADDIE model, which includes five stages: Analyze, Design, Development, Implementation, and Evaluation. Validation was conducted by two experts in the fields of language and curriculum management content to assess the strategic and implementative feasibility of the guide. Research Findings: The validation results showed a score of 4.4 for the language aspect and 4.0 for the management substance aspect, both categorized as very good. The trial implementation involving Heads of KB and TK in Tayu District, Pati Regency, resulted in an acceptance rate of 80.35%, which also falls into the very good category. Research Conclusion: The developed curriculum alignment model is feasible for use as a guide in aligning the PAUD curriculum. It provides strategic and implementative direction for carrying out curriculum adaptation within non-formal education institutions. Research Novelty/Contribution: This research introduces a new contribution in the form of a curriculum alignment management guide for ECE that is both strategic and implementable. It offers practical support for Heads of KB and TK, especially those with minimal or no accreditation, to manage curriculum changes in a more structured and effective manner.