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All Journal IAIC Transactions on Sustainable Digital Innovation (ITSDI) Startupreneur Business Digital (SABDA Journal)
Anderson, Evelyn
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology

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Exploring the Impact of Innovation Strategies on Startupreneurs Business Growth Anderson, Evelyn; Bhandari, Rahul
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.748

Abstract

Innovation strategies are essential drivers for the growth and sustainability of startupreneurs in today’s highly competitive and dynamic business environment. This study aims to explore the impact of innovation strategies on the business growth of startupreneurs, focusing on how strategic innovation initiatives contribute to competitive advantage, market responsiveness, and longterm success. Using a quantitative research approach, data were collected through structured surveys distributed to startupreneurs operating in various digital industries. The data analysis employed statistical tools to identify patterns, relationships, and the extent of influence innovation strategies have on key growth indicators such as revenue, market share, and customer engagement. The results indicate a significant positive correlation between well implemented innovation strategies and measurable business growth, highlighting the importance of continuous improvement, creative problem solving, and adaptability. Furthermore, the findings suggest that startupreneurs who prioritize innovative approaches are better equipped to navigate challenges, seize opportunities, and ensure business resilience in the digital economy. In conclusion, innovation strategies are not merely optional tools but fundamental pillars for achieving sustainable growth and competitive positioning. This study contributes to the existing literature by providing empirical evidence on the relationship between innovation strategies and business growth while offering practical insights for startupreneurs aiming to thrive in rapidly evolving markets. Future research is recommended to explore sector specific innovation frameworks and their implications for diverse entrepreneurial ecosystems.
E-Commerce and Digital Marketing Strategies: Their Impact on Startupreneur Performance Using PLS-SEM Sutisna, Felix; Lutfiani, Ninda; Anderson, Evelyn; Danang, Danang; Syaidina, Musidiansyah Otto
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 6 No 2 (2025): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v6i2.695

Abstract

Startup entrepreneurs are increasingly relying on technology to manage their businesses, particularly through the use of E-Commerce platforms and digital marketing strategies. This study investigates the impact of these technologies on the performance of startup entrepreneurs. Conducted through an online survey of 150 Indonesian startup entrepreneurs from various industries, the research used a questionnaire to evaluate the extent of E-Commerce application usage, digital marketing efforts, and entrepreneurial performance, with a focus on revenue growth, customer satisfaction, and market visibility. The results indicate that the use of E-Commerce platforms has a significant and positive impact on startup performance. Entrepreneurs who actively use these platforms experience higher revenue growth and enhanced customer satisfaction. Furthermore, digital marketing strategies were found to positively influence business performance, particularly in terms of improving market visibility and expanding market reach. This research provides valuable insights into how technology and digital marketing can enhance startup performance. The key takeaway is that integrating E-Commerce platforms and digital marketing strategies into startup growth plans is essential. By investing in digital technologies and improving on- line marketing skills, startup entrepreneurs can achieve greater business success.
Co-Authors Bhandari, Rahul Danang, Danang Ninda Lutfiani Sutisna, Felix Syaidina, Musidiansyah Otto