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All Journal International Journal of Accounting & Finance in Asia Pasific
Bin Ahmad Fadzeil, Muhammad Zulhusni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia) Pandey, Rudresh; Reddy, L. Sudershan; Chaudary, Vidush; Widyawati, Venny Tezaryning; Sin, Liem Gai; Bin Mohd Ghazali, Muhammad Khairul Amali; Kee, Daisy Mui Hung; Bin Ibrahim, Muhammad Firdaus; Bin Ahmad Fadzeil, Muhammad Zulhusni; Binti Mohamed, Nur Azwanie
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1034

Abstract

Exercising can be an activity to maintain human health. Adidas is a company providing sports equipment and accessories with high quality located in more than 100 countries around the world. This research aims to understand and analyze the effect of product quality and price on the purchase decision of Adidas India, Indonesia, and Malaysia. This research uses a quantitative method, which is Ordinary Least Square (OLS) based on the data collected from the questionnaires with 100 respondents. The results of this research show product quality and price partially affect purchase decision, product quality and price simultaneously or collectively affect purchase decision. The contribution proportion of Adidas product quality and price on the customers' purchase decision is 50.1%.
Co-Authors Bin Mohd Ghazali, Muhammad Khairul Amali Binti Mohamed, Nur Azwanie Chaudary, Vidush Kee, Daisy Mui Hung Muhammad Firdaus bin Ibrahim, Muhammad Firdaus Pandey, Rudresh Reddy, L. Sudershan Sin, Liem Gai Widyawati, Venny Tezaryning