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All Journal International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Reddy, L. Sudershan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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The Survival of Airasia During the Covid-19 Pandemic Reddy, L. Sudershan; P V, Ranjith; Lim, Yu Cing; Kee, Daisy Mui Hung; Loo, Wen Ting; Cheah, Keng Tyng; Mak, Shuet Yee
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.908 KB) | DOI: 10.32535/ijthap.v4i2.1058

Abstract

This research is to investigate the survival of AirAsia during the pandemic Covid-19. The findings will show how AirAsia faced challenges during the pandemic and ways to overcome them. This research underlined the challenges faced by AirAsia such as flight cancellation, decrease in demand, loss of new customers, and paying huge amounts of refunds. AirAsia used several ways such as controlling the operational cost, exploring new business, carrying out promotions, and applying for bank loans and weighing proposals. As a result, AirAsia’s financial problems would be solved by reducing operational costs and increasing the profit from other businesses.
A Study of Changes in McDonald‘s Consumer Behaviour during Pandemic Reddy, L. Sudershan; P. V., Ranjith; Shan, Khor Sheue; Qi, Lee Xue; San, Koh Pay; Ying, Lim Yi; Dubey, Aprajita; J., Tharuneswar; Rani, Kajal
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 3 (2022): November 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i3.1070

Abstract

The objectives of the study is to examine the changes in McDonald’s consumer behaviour during pandemic. In 1955, McDonald’s developed the franchise system and continued expanding to become a famous fast-food brand in the world that have more than 38 000 restaurants in more than 100 countries (Rosenberg, 2020). In 2020, the pandemic of COVID-19 has spread throughout the world. COVID-19 brought negative effects to the businesses including McDonald’s and altered the consumer behaviour. Questionnaires are distributed to the respondents to collect information about their consumption behaviour in McDonald’s. This study has included the change in frequency patronizing McDonald’s, preferred service mode to order McDonald’s and the preferred payment method during the pandemic.
The Survival of Airasia During the Covid-19 Pandemic Reddy, L. Sudershan; P V, Ranjith; Lim, Yu Cing; Kee, Daisy Mui Hung; Loo, Wen Ting; Cheah, Keng Tyng; Mak, Shuet Yee
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1058

Abstract

This research is to investigate the survival of AirAsia during the pandemic Covid-19. The findings will show how AirAsia faced challenges during the pandemic and ways to overcome them. This research underlined the challenges faced by AirAsia such as flight cancellation, decrease in demand, loss of new customers, and paying huge amounts of refunds. AirAsia used several ways such as controlling the operational cost, exploring new business, carrying out promotions, and applying for bank loans and weighing proposals. As a result, AirAsia’s financial problems would be solved by reducing operational costs and increasing the profit from other businesses.
The Impact of COVID 19 Towards International Business Strategy: A study of Coca-Cola Company Nair, Rajesh Kumar; Reddy, L. Sudershan; Verma, Priyanka; Pandey, Rudresh; Yuwono, Sienly; Sin, Liem Gai; Qi, Wong Yun; Kee, Daisy Mui Hung; Gee, Ooi Xin; Ing, Tammy Wong Shao; Yu, Tan Pei
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1116

Abstract

Coca Cola is one of the largest beverage companies in the world and becomes one of the favourite drinks for all people around the world. On March 11, 2020, World Health Organization (WHO) agrees to receive COVID – 19 outbreak a pandemic. This problem firstly started in China; it becomes the main problem of the World. As many Organizations whether domestic and international business affected by this epidemic. International business which is easily affected by the crisis as war, terrorist attacks, natural disasters and another. The main aim of this study is to analysis the global strategy and operations of Coca-Cola Company during COVID–19 pandemic. To collect the data, the questionnaire was distributed to 250 respondents, who are the employees of Coca-Cola company. The questionnaire was distributed via email. The impact of occurrence of Coronavirus on the international business. The results shows that the percentage of respondents who buy Coca-Cola products at online shopping platform increased during the pandemic
Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia) Pandey, Rudresh; Reddy, L. Sudershan; Chaudary, Vidush; Widyawati, Venny Tezaryning; Sin, Liem Gai; Bin Mohd Ghazali, Muhammad Khairul Amali; Kee, Daisy Mui Hung; Bin Ibrahim, Muhammad Firdaus; Bin Ahmad Fadzeil, Muhammad Zulhusni; Binti Mohamed, Nur Azwanie
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1034

Abstract

Exercising can be an activity to maintain human health. Adidas is a company providing sports equipment and accessories with high quality located in more than 100 countries around the world. This research aims to understand and analyze the effect of product quality and price on the purchase decision of Adidas India, Indonesia, and Malaysia. This research uses a quantitative method, which is Ordinary Least Square (OLS) based on the data collected from the questionnaires with 100 respondents. The results of this research show product quality and price partially affect purchase decision, product quality and price simultaneously or collectively affect purchase decision. The contribution proportion of Adidas product quality and price on the customers' purchase decision is 50.1%.
Advertising Strategies of Hyundai Motors In Indian Market Reddy, L. Sudershan; P V, Ranjith; Sabnis, Saili; Ganatra, Varsha; Shastry, Kailash; Elviona, Anastasya; Sin, Liem Gai; Chee, Yaw Nee; Kee, Daisy Mui Hung; A/P Perak Kerof, Chareeya; Qianya, Wang; Jiaze, Wei
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1037

Abstract

India’s leading passenger car exporter which is Hyundai Motors India Limited has a market share of India’s total car exports about 26 % in 2019. The term strategy is intended a lot for all business entities in today's competitive marketplace. When a company has a distinctive and distinct benefit, it must be inventive with its marketing strategy. Hyundai has introduced and embraced numerous strategies for securing the overall demand for brand placement. This study attempts to investigate traditional and digital advertising conducted by Hyundai Motors Company which will enhance the success of the company in terms of creating the brand and facilitating user engagement. Close-ended questionnaire is used to collect the data for this study. The data was collected from individuals with different income ranges in India through a non-probability purposive convenience sampling method. The result of this study showed that generation nowadays know more about the products through broadcast advertising such as TV and digital media rather than print media such as newspaper and magazine. Therefore, Hyundai Motors should invest more marketing strategy in broadcast and digital advertising.
A Study of Changes in McDonald‘s Consumer Behaviour during Pandemic Reddy, L. Sudershan; P. V., Ranjith; Shan, Khor Sheue; Qi, Lee Xue; San, Koh Pay; Ying, Lim Yi; Dubey, Aprajita; J., Tharuneswar; Rani, Kajal
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 3 (2022): November 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i3.1070

Abstract

The objectives of the study is to examine the changes in McDonald’s consumer behaviour during pandemic. In 1955, McDonald’s developed the franchise system and continued expanding to become a famous fast-food brand in the world that have more than 38 000 restaurants in more than 100 countries (Rosenberg, 2020). In 2020, the pandemic of COVID-19 has spread throughout the world. COVID-19 brought negative effects to the businesses including McDonald’s and altered the consumer behaviour. Questionnaires are distributed to the respondents to collect information about their consumption behaviour in McDonald’s. This study has included the change in frequency patronizing McDonald’s, preferred service mode to order McDonald’s and the preferred payment method during the pandemic.
Co-Authors A/P Perak Kerof, Chareeya Bin Ahmad Fadzeil, Muhammad Zulhusni Bin Mohd Ghazali, Muhammad Khairul Amali Binti Mohamed, Nur Azwanie Chaudary, Vidush Cheah, Keng Tyng Chee, Yaw Nee Dubey, Aprajita Elviona, Anastasya Ganatra, Varsha Gee, Ooi Xin Ing, Tammy Wong Shao J., Tharuneswar Jiaze, Wei Kee, Daisy Mui Hung Lim, Yu Cing Loo, Wen Ting Mak, Shuet Yee Muhammad Firdaus bin Ibrahim, Muhammad Firdaus Nair, Rajesh Kumar P V, Ranjith P. V., Ranjith Pandey, Rudresh Qi, Lee Xue Qi, Wong Yun Qianya, Wang Rani, Kajal Sabnis, Saili San, Koh Pay Shan, Khor Sheue Shastry, Kailash Sin, Liem Gai Verma, Priyanka Widyawati, Venny Tezaryning Ying, Lim Yi Yu, Tan Pei Yuwono, Sienly