Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Reddy, L. Sudershan
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Humanities Education Languange, Linguistic, Communication & Media Other

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The Survival of Airasia During the Covid-19 Pandemic Reddy, L. Sudershan; P V, Ranjith; Lim, Yu Cing; Kee, Daisy Mui Hung; Loo, Wen Ting; Cheah, Keng Tyng; Mak, Shuet Yee
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.908 KB) | DOI: 10.32535/ijthap.v4i2.1058

Abstract

This research is to investigate the survival of AirAsia during the pandemic Covid-19. The findings will show how AirAsia faced challenges during the pandemic and ways to overcome them. This research underlined the challenges faced by AirAsia such as flight cancellation, decrease in demand, loss of new customers, and paying huge amounts of refunds. AirAsia used several ways such as controlling the operational cost, exploring new business, carrying out promotions, and applying for bank loans and weighing proposals. As a result, AirAsia’s financial problems would be solved by reducing operational costs and increasing the profit from other businesses.
A Study of Changes in McDonald‘s Consumer Behaviour during Pandemic Reddy, L. Sudershan; P. V., Ranjith; Shan, Khor Sheue; Qi, Lee Xue; San, Koh Pay; Ying, Lim Yi; Dubey, Aprajita; J., Tharuneswar; Rani, Kajal
Asia Pacific Journal of Management and Education (APJME) Vol 5, No 3 (2022): November 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v5i3.1070

Abstract

The objectives of the study is to examine the changes in McDonald’s consumer behaviour during pandemic. In 1955, McDonald’s developed the franchise system and continued expanding to become a famous fast-food brand in the world that have more than 38 000 restaurants in more than 100 countries (Rosenberg, 2020). In 2020, the pandemic of COVID-19 has spread throughout the world. COVID-19 brought negative effects to the businesses including McDonald’s and altered the consumer behaviour. Questionnaires are distributed to the respondents to collect information about their consumption behaviour in McDonald’s. This study has included the change in frequency patronizing McDonald’s, preferred service mode to order McDonald’s and the preferred payment method during the pandemic.
The Survival of Airasia During the Covid-19 Pandemic Reddy, L. Sudershan; P V, Ranjith; Lim, Yu Cing; Kee, Daisy Mui Hung; Loo, Wen Ting; Cheah, Keng Tyng; Mak, Shuet Yee
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1058

Abstract

This research is to investigate the survival of AirAsia during the pandemic Covid-19. The findings will show how AirAsia faced challenges during the pandemic and ways to overcome them. This research underlined the challenges faced by AirAsia such as flight cancellation, decrease in demand, loss of new customers, and paying huge amounts of refunds. AirAsia used several ways such as controlling the operational cost, exploring new business, carrying out promotions, and applying for bank loans and weighing proposals. As a result, AirAsia’s financial problems would be solved by reducing operational costs and increasing the profit from other businesses.
Co-Authors Cheah, Keng Tyng Dubey, Aprajita J., Tharuneswar Kee, Daisy Mui Hung Lim, Yu Cing Loo, Wen Ting Mak, Shuet Yee P V, Ranjith P. V., Ranjith Qi, Lee Xue Rani, Kajal San, Koh Pay Shan, Khor Sheue Ying, Lim Yi