Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Accounting & Finance in Asia Pasific
Hazrul, Muhammad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Navigating Through the COVID-19 Crisis: A Case Study of Starbucks Kee, Daisy Mui Hung; Faheem, Muhammad; Al-Anesi, Sarah Ammar Lutf; Imran, Mohd Yusoff; Hazrul, Muhammad; Khairi, Ahmad Amiruddin
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1030

Abstract

The purpose of this study is to examine the impact of the COVID-19 pandemic on the world's most famous coffeehouse chain, Starbucks Corporation. Starbucks has a large number of loyal customers; it makes Starbucks qualify as the best object for this study. By the end of 2020, Starbucks has more than 30,000 locations worldwide in more than 80 countries. The COVID-19 pandemic struck Starbucks ' business, forcing the company to looking for new strategies and alternatives to run its business efficiently. This study was built on data collected. There are 100 customers participated in the survey. Discussion and recommendations are presented.
Co-Authors Al-Anesi, Sarah Ammar Lutf Faheem, Muhammad Imran, Mohd Yusoff Kee, Daisy Mui Hung Khairi, Ahmad Amiruddin