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All Journal Jurnal Ekonomi Indonesia Journal of International Conference Proceedings
Fachrizah, Hilda
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Business Coaching of a Local F&B MSME: Building Financial Projection for External Funding and Measuring Digital Marketing Activities Fatih, Alan; Fachrizah, Hilda
Journal of International Conference Proceedings Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.1121

Abstract

Despite a large number of MSMEs in Indonesia, the contribution of the MSMEs to the country's GDP is relatively low. Some of the obstacles faced by MSMEs in Indonesia include access to capital, human resources, and supporting facilities. These obstacles were also faced by one of the local MSMEs, for instance Food and Beverage industry/service (F&B) that wanted to expand its business but was constrained by access to capital. Furthermore, the lack of evaluation of the performance of MSMEs is also a crucial problem, resulting in the lowest performance improvement plan. This paper describes a business coaching program for one of the local F&B MSMEs by building the financial projection and measuring digital marketing activities. Thus, MSMEs can be more accountable in seeking funding and evaluate their digital marketing performance continuously. This business coaching program is expected to increase access to capital and increase the productivity of MSMEs in Indonesia. By building financial projection and measuring digital marketing, MSME can define more specific targets and evaluate its attainment regularly. In order to accelerate the competence of MSMEs to be more competitive and productive, support from various parties is needed to overcome their obstacles.
Restructuring Financial Record System in MSME DN Shop (Motorcycle Accessories Shop) Hutami, Nindya Dwi; Fachrizah, Hilda
Journal of International Conference Proceedings Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.1150

Abstract

This thesis research discusses the process of business coaching in MSME motorcycle accessories shops. This study was carried out using a qualitative method and a data collection technique that included an in-depth interview, observation, and documentation. Based on data analysis, MSME has a business target to expand selling motorcycle spare parts. To achieve this target, MSME must improve the financial recording system that can be used for internal decision making and as a reference for investors. The purpose of this research is to improve the financial recording system in MSME. The study's findings include the use of accounting software that has been optimized and customized to provide output financial records that meet the needs of small and medium-sized businesses.
Delivering Value Creation Through Integrated Finance Improvement Initiatives, Vision, and Core Values Internalization: A Case Study of SME Business Coaching Dharmawan, Fredi; Fachrizah, Hilda
Journal of International Conference Proceedings Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.3477

Abstract

SMEs have a significant contribution to the stability and development of the Indonesian economy but are not balanced by the productivity of the SMEs themselves. This problem can be solved if Business Coaching is carried out with accurate business analysis or strategy. This paper discusses a business coaching program for one of the potential SMEs that runs a contractor, interior design, and special furniture business. Business coaching focuses on three main areas, namely, financial, organizational, and human resources aspects. Business Coaching for CV Jati Indah Abadi is qualitative case study research. The business analysis used is Business Model Canvas, PESTEL, Porter's Five Forces, Segmenting Targeting and Positioning, Marketing Mix, VRIO, SWOT and TOWS, and Pareto Analysis. Based on the results of the analysis, CV Jati Indah Abadi has not implemented a financial planning system, budgeting, recording, monitoring, and evaluation of financial performance. Therefore, the author provides training on cash management, the use of project budgets, and transaction recording applications for preparing financial reports. The vision and values are also determined, so that it is expected to motivate and increase employee loyalty, including encouraging SME owners to further optimize their business potential by continuing to make improvements and implement best practices. Keywords: Business Coaching; Competitive Improvement; Human Resources; Organization; SMEs
COVID-19 Pandemic and MSMEs in Indonesia: Impact and Policy Responses Gunadi, Ahmad Dading; Lesmana, Harry; Fachrizah, Hilda; Revindo, Mohamad Dian; Daniswara, Rama Vandika
Jurnal Ikatan Sarjana Ekonomi Indonesia Vol 10 No 2 (2021): August
Publisher : Jurnal Ekonomi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52813/jei.v10i2.151

Abstract

Since the first confirmed case of COVID-19 infection in Indonesia in March 2020, the pandemic has hit the economy hard, especially the Micro, Small and Medium-sized Enterprises (MSMEs). This study aims to analyze the extent of the impact of the pandemic on MSMEs and the effectiveness of the government policy measures. Primary data was collected through a questionnaire administered to 2,535 MSMEs in 17 provinces during July–September 2020. The results show that MSMEs already suffered revenue slump within the second month of the pandemic and encountered both financial and non-financial hardships. The government supports and assistance was perceived as very helpful to mitigate the impact of the pandemic by the recipients. However, the programs’ distribution was hampered by either mis-targeting or lack of socialization regarding applicationrequirements, procedures and registration location. The policy, academic and managerial implications of the findings are provided.
Dealing with the COVID-19 Pandemic in Indonesia: MSMEs’ Coping Strategy, Recovery Path, and Business Transformation Gunadi, Ahmad Dading; Lesmana, Harry; Fachrizah, Hilda; Revindo, Mohamad Dian; Daniswara, Rama Vandika
Jurnal Ikatan Sarjana Ekonomi Indonesia Vol 11 No 1 (2022): April
Publisher : Jurnal Ekonomi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52813/jei.v11i1.195

Abstract

Since the first confirmed COVID-19 infection in Indonesia in March 2020, the pandemic has hit the economy hard, especially the Micro, Small, and Medium-sized Enterprises (MSMEs). This study aims to analyze MSMEs’ internal coping strategy to mitigate the impact of the pandemic, recovery strategy, and business transformation, as well as the needed government support to enable MSMEs to weather the crisis. Primary data was collected through a questionnaire administered to 2,535 MSMEs in 17 provinces. The results show that MSMEs’ coping strategy differs across firm size, sector, region, and owners’ gender. MSMEs also differ in their recovery path and medium-term business transformation in production, capital, marketing, and lines of business. Further, MSMEs require both financial and non-financial assistance, in addition to enabling the business environment to recover their businesses sustainably. The policy, academic and managerialimplications of the findings are provided.
Co-Authors Alan Fatih, Alan Daniswara, Rama Vandika Dharmawan, Fredi Gunadi, Ahmad Dading Hutami, Nindya Dwi Lesmana, Harry Revindo, Mohamad Dian