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All Journal Manajemen dan Kewirausahaan Journal of International Conference Proceedings
Legi, Marice P.
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Pengaruh Citra Merek dan Persepsi Harga terhadap Loyalitas Pelanggan TOP Coffee Toraja pada masyarakat Kota Manado Janet Sombolinggi; Nova Mamuaya; Marice Legi
Manajemen dan Kewirausahaan Vol. 2 No. 1 (2021): Manajemen dan Kewirausahaan
Publisher : Manajemen FE Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1039.907 KB) | DOI: 10.53682/mk.v2i1.963

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh citra merek dan persepsi harga terhadap loyalitas pelanggan TOP Coffee Toraja pada masyarakat Kota Manado. Metode penelitian ini adalah kuantitatif. Dalam penelitian ini teknik pengambilan sampel menggunakan Purposive Sampling dengan jumlah sampel sebanyak 100 orang dan teknik analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian menunjukkan terdapat pengaruh yang positif dan signifikan citra merek dan persepsi harga terhadap loyalitas pelanggan baik secara parsial maupun simultan.
The Influence of Leadership Behavior and Employee Commitment to Work Performance of Multi Nabati Sulawesi Corporation Delva Monoarfa; Tinneke E.M. Sumual; Marice P. Legi
Journal of International Conference Proceedings (JICP) Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.1157

Abstract

This study aims to analyze the influence of leadership behavior and employee commitment to work performance of employees in Maleo Unit Multi Nabati Sulawesi Corporation. The company faces the challenge of how to improve the work performance of employees. The method used in this research is quantitative research methods. The data collection techniques using a questionnaire distributed to 94 employees who work in the company. This study consist of three variable Leadership behavior is measured by the ability to motivate, direct, communicate, decision-making, and responsibility. Employee commitment is measured by acceptance of organizational objectives, loyalty, compliance with organizational rules, work engagement, and acceptance of organizational values. Work performance is measured by cooperation, creativity, time utilization, quality of work, and quantity of work. The data was analyzed using multiple regression analysis techniques. The results of the analysis are known that the value of 9.19 where is the value of F_test > F_tabel or 9,190 > 3,097, with a significant rate of 0.00 which means less than 0.05 or 0.00 < 0.05. This means there is a simultaneous influence between leadership behavior and work commitment to the work performance of employees in Maleo unit Multi Nabati Sulawesi Corporation.
The Influence of Leadership Behavior and Employee Commitment to Work Performance of Multi Nabati Sulawesi Corporation Monoarfa, Delva; Sumual, Tinneke E.M.; Legi, Marice P.
Journal of International Conference Proceedings Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.1157

Abstract

This study aims to analyze the influence of leadership behavior and employee commitment to work performance of employees in Maleo Unit Multi Nabati Sulawesi Corporation. The company faces the challenge of how to improve the work performance of employees. The method used in this research is quantitative research methods. The data collection techniques using a questionnaire distributed to 94 employees who work in the company. This study consist of three variable Leadership behavior is measured by the ability to motivate, direct, communicate, decision-making, and responsibility. Employee commitment is measured by acceptance of organizational objectives, loyalty, compliance with organizational rules, work engagement, and acceptance of organizational values. Work performance is measured by cooperation, creativity, time utilization, quality of work, and quantity of work. The data was analyzed using multiple regression analysis techniques. The results of the analysis are known that the value of 9.19 where is the value of F_test > F_tabel or 9,190 > 3,097, with a significant rate of 0.00 which means less than 0.05 or 0.00 < 0.05. This means there is a simultaneous influence between leadership behavior and work commitment to the work performance of employees in Maleo unit Multi Nabati Sulawesi Corporation.
Co-Authors Delva Monoarfa Janet Sombolinggi Monoarfa, Delva Nova Ch. Mamuaya Tinneke Evie Meggy Sumual