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All Journal SULUH: Jurnal Abdimas JIMP: Jurnal Ilmiah Manajemen Pancasila
Setiarini
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Economics, Econometrics & Finance Education Library & Information Science Other

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Pelatihan Jiwa Kewirausahaan Dalam Mendukung Kewirausahaan Di Kalangan Generasi Z Erwin Permana; Setiarini; Yuli Ardianto; Dian Riskarini; Indra Satria; Satria Yunas; Wasi Widayadi; Salis Musta’ani; Murthada Sinuraya
SULUH: Jurnal Abdimas Vol 6 No 1 (2024): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v6i1.6710

Abstract

Pengabdian kepada Masyarakat Tim Dosen FEB UP yang dilakukan di SMA Negeri 11 Depok bertemakan “Pelatihan Jiwa Kewirausahaan dan Peran Profesi Akuntan dalam Mendukung Kewirausahaan di Kalangan Generasi Z”. PkM diikuti oleh 150 siswa kelas XII Jurusan IPS. Tema tersebut diangkat untuk menjawab kebutuhan generasi Z terhadap kewirausahaan dan diharapkan mampu memotivasi jiwa entrepreneurshipnya serta mampu melihat peluang dan membuka lapangan pekerjaan secara mandiri seiring dengan perkembangan teknologi digital. Kemandirian generasi Z ini juga dalam upaya mencari solusi dalam menghadapi Bonus Demografi . Siswa juga dapat menyadari pentingnya bidang ilmu manajemen dan akuntansi sebagai bekal dalam berbisnis dan berwirausaha. Selain itu dapat mengenal profesi akuntan sebagai profesi yang berperan dalam pelaporan keuangan sebuah usaha.
PENGARUH KUALITAS PRODUK DAN GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERAWATAN KULIT AVOSKIN MELALUI RATING SELLER SEBAGAI VARIABEL INTERVENING (STUDI KASUS GENERASI Z PEMAKAI PRODUK AVOSKIN) Salsabila, Valina Adzra; Setiarini; Noor, Laili Savitri
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i1.6387

Abstract

The field of beauty products continues to experience very rapid development so that a company is required to be more creative in marketing its products. The purpose of this study is to analyze how the influence of product quality and green marketing on the purchase decision of Avoskin skin care products with seller rating as an intervening variable both directly and indirectly. The sample used in this study was 167 respondents with criteria, namely: covering generation Z (1997-2012) and users of Avoskin products and using Non Probability Sampling with Purposive Sampling techniques. The results of this study show that there is a positive and significant influence on product quality on rating seller, there is a positive and significant influence of green marketing on rating seller, there is a positive and significant influence on product quality on purchasing decisions, there is a positive and significant influence of green marketing on purchasing decisions, There is a positive and significant influence of seller assessment on purchasing decisions, There is a positive and significant influence of Product Quality on Purchasing Decisions With rating seller as an intervening variable, there is a positive and significant influence of green marketing on purchasing decisions with rating seller as an intervening variable.
Co-Authors Dian Riskarini Erwin Permana Indra Satria Indra Satria Murthada Sinuraya Noor, Laili Savitri Salis Musta’ani Salsabila, Valina Adzra Satria Yunas Wasi Widayadi Yuli Ardianto