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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT PENDIPA Journal of Science Education Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis SULUH: Jurnal Abdimas Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi International Journal of Economics (IJEC) Journal of Business Management and Economic Development JIMP: Jurnal Ilmiah Manajemen Pancasila Jurnal Penelitian Pendidikan Indonesia Atestasi : Jurnal Ilmiah Akuntansi
Noor, Laili Savitri
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Mathematics Social Sciences Other

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MINAT BELI BATIK PUCON DI JAKARTA Noor, Laili Savitri; Nurapriyanti, Dita Nurapriyanti; Alkaf, Fatima Tuzzahara
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This article discussing the relationship between price, product innovation, lifestyle and buying interest Design/methodology/approach- Data were collected from 70 consumers from 3 (three) malls in Jakarta with data analysis techniques through multiple linear regression. Findings-The findings partially confirm that pricing and product innovation strategies do not support buying interest while lifestyles support buying interest. The findings simultaneously confirm that price strategy, product innovation, and lifestyle support buying interest. Implications-The results of this study are expected to be an input that can be considered for companies in determining pricing policies and providing innovation in products by adjusting current lifestyles so that consumer-buying interest will increase. As for consumers,it is hoped that this research will become additional information so that in the future it is more detailed and observant in buying a product that is innovative, quality, and not old-fashion. Keywords: Price, Product Innovation, Lifestyle, Purchase Interest
Inisiasi Ekonomi Kreatif Produksi Minuman Probiotik Pada Kelompok Masyarakat Penggerak Bank Sampah Kota Depok Marwati, Umi; Laksmitawati, Dian Ratih; Nurhidayati, Liliek; Noor, Laili Savitri
SULUH: Jurnal Abdimas Vol 4 No 1 (2022): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v4i1.3293

Abstract

Salah satu upaya peningkatan daya tahan tubuh adalah meningkatkan kesehatan saluran cerna dengan minuman kesehatan probiotik. Pembuatan minum kesehatan ini memerlukan teknik sederhana yang dapat dipraktekkan pada kelompok masyarakat. Masyarakat penggerak bank sampah adalah kelompok masyarakat yang peduli lingkungan melalui kegiatan pemilahan sampah sesuah konsep 3R (reuse, reduce dan recycle). Sebagai usaha untuk meningkatkan potensi diri dalam kesehatan dan ekonomi dilakukan inisiasi ekonomi kreatif melalui penyuluhan dan pelatihan produksi minuman probiotik selama 2 hari. Kegiatan partisipasi aktif terdiri dari edukasi dan praktek langsung. Hasil menunjukkan edukasi meningkatkan pemahaman responden mengenai kesehatan produk probiotik dan perhitungan dasar bisnis sebanyak 12 persen. Sebanyak 100% kelompok responden yang terbagi menjadi 3 kelompok berhasil membuat minuman probiotik menggunakan peralatan hibah dari kegiatan ini. Kegiatan ini berpotensi meningkatkan kesehatan dan ekonomi masyarakat penggerak bank sampah. Diperlukan dukungan standarisasi produksi dan pendampingan berkelanjutan oleh para akademisi dan pemerintahan khususnya di wilayah kota Depok.
Enhancing Strategic Planning Through Marketing Performance Monitoring Applications Mokoagow, Sitty Sherihulla; Noor, Laili Savitri; Paputungan, Saldin
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

The role of marketing performance monitoring applications in improving strategic planning. The research method used was a literature review to identify the benefits and challenges of this application. The findings show that the app provides real-time data essential for performance analysis, enables in-depth understanding of market trends and consumer behaviour, and supports predictive analysis. However, challenges such as data overload, metrics alignment, and user adoption need to be addressed. These applications can enhance strategic planning if implemented appropriately and supported by effective data management systems, training, and relevant strategies. This conclusion provides insights into how marketing performance monitoring applications can positively influence strategic planning and assist organisations in achieving their business goals.
Strengthening Business Management of BUMDes Kertaraharja in Cibubuan Village, Conggeang District, Sumedang Regency Noor, Laili Savitri; Hermawati, Ati; Imron, Sarojini; Firmansyah, Riza
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 19 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v19i1.16856

Abstract

The research results found that the institutional capacity of BUMDes in Cibubuan Village, Conggeang District, Sumedang Regency was generally not implemented optimally. This can be seen from several problems, namely limited active resources in BUMDes, the low quality of human resources, lack of BUMDes leadership, lack of information on BUMDes business development and socialization related to BUMDes businesses, the work flow is still not running according to the organizational structure, lack of training and the absence of well-made activity reports. The research method used is a qualitative approach. The primary data sources in this research were 6 people. The data collection techniques used include observation, interviews and documentation studies. To overcome the problem, efforts were made, including optimizing the economic potential of Cibubuan Village as a BUMDes business potential, conducting BUMDes Reorganization Socialization, conducting FGDs and discussions, business feasibility training, training that encourages the formation of village tourism businesses, social media training, Opak product branding training and then socializing it. to the community as well as training in making reports on business results carried out by each BUMDes business unit, holding scheduled meetings and discussions with the BUMDes director and administrators accompanied by the Village Headman.
Optimalisasi Lembaga Farmasi TNI AL Dalam Produksi Sediaan Farmasi Guna Mendukung Ketahanan Kesehatan Ruskar, Dandung; Kumala, Shirly; Noor, Laili Savitri
PendIPA Journal of Science Education Vol 9 No 1 (2025): February
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pendipa.9.1.132-139

Abstract

RIPIN (National Industrial Development Master Plan) 2015-2035 has placed the Pharmaceutical Industry as one of the priority industries to be developed. Meanwhile, the results of the ASEAN Summit in September 2023 held in Jakarta stated that Indonesia had the lowest score for indicators of drug availability and costs, which was 54.02. The existence of BPJS Kesehatan in 2014 greatly reduced the role and function of the Navy Pharmaceutical Institution as the pharmaceutical industry owned by the TNI AL. Currently, Lafial only produces pharmaceutical preparations for health support whose need is very limited because the state budget received is also reduced. In order to support and increase the availability of medicines in Indonesia, the role and function of Lafial should be utilized. The purpose of this study was to design the right business strategy for Lafial to meet the needs of national medicines while reducing dependence on the state budget through SWOT analysis and QSPM matrix. This was qualitative research using a descriptive analysis approach to further explore the internal and external parameters factors of Lafial. The data collection technique used was triangulation from in-depth interviews and FGDs on key personnel pharmacists as well as questionnaires through Google Forms for all pharmacists outside key personnel and secondary data collection. The results of the study on the strength component score was 2.022; the weakness component was 1.540; the opportunity component was 2.020 and the threat component was 1.673. With these results, Lafial's position is in cell number I of the IE matrix and quadrant I of the SWOT quadrant. The strategy analysis using QSPM provides that the strategy of sharpening market penetration through coordination with the Officials and Heads of the Navy health facilities to use Lafial's finished products has the highest TAS value with a value of 5,611. Then the strategy of developing the market through coordination with the Ministry of Health and the Ministry of Finance to be able to produce and deposit PNBP has a TAS value of 5.204. The last strategy is a strategy to increase operational efficiency through coordination with the state-owned and private pharmaceutical industry through drug toll manufacturing activities with a TAS value of 4.332.
Innovative marketing management strategies: adapting to the digital transformation era Noor, Laili Savitri
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 11, No 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254507

Abstract

The advent of digital transformation has revolutionized various aspects of business operations, including marketing management. As businesses increasingly adopt digital technologies, the need for innovative marketing management strategies becomes imperative to stay competitive in the rapidly evolving market landscape. The primary objective of this research is to identify and analyze innovative marketing management strategies that are effective in the digital transformation era. This study adopts a qualitative research approach to explore innovative marketing management strategies in the context of digital transformation. The primary data sources for this study include in-depth interviews with marketing professionals, industry experts, and digital marketing practitioners. Additionally, secondary data sources such as academic journals, industry reports, and case studies are utilized to complement and triangulate the findings from the primary data. Data collection is conducted through semi-structured interviews, allowing for a flexible yet focused exploration of the research topics. The data analysis process involves thematic analysis, which is suitable for identifying, analyzing, and reporting patterns (themes) within qualitative data. In conclusion, the digital transformation era has necessitated significant changes in marketing management strategies. Businesses must integrate advanced digital technologies such as social media, big data analytics, and artificial intelligence to stay competitive. These technologies enable precise targeting, personalized customer interactions, and efficient resource allocation, enhancing overall marketing effectiveness.
Professionalism and Entrepreneurial Motivation Correlation with Economic Growth in East Nusa Tenggara Londa, Yulita; Darmo, Ika Suhartanti; Noor, Laili Savitri; Betan, Abubakar; Suarmanayasa, I Nengah
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1160

Abstract

The purpose of this research is to investigate the correlation between entrepreneurship professionalism and motivation with economic growth in East Nusa Tenggara (NTT). The research methodology employed a descriptive quantitative research method with a population of 50 entrepreneurs, who were also the research sample (saturated sample), located in Manggarai, NTT. The researcher analyzed the correlation between entrepreneurship professionalism and motivation with economic growth in NTT using the product-moment correlation method. Data collection was conducted through literature review and distributing questionnaires to entrepreneurs in Manggarai, NTT. The results of this study indicate a positive correlation between entrepreneurship professionalism and motivation with economic growth in NTT at 3.01%. The analysis score shows that the significance value between entrepreneurship professionalism and economic growth in NTT is 0.003, which is less than the significance level of 0.05. This means that the higher the level of entrepreneurship professionalism in NTT, the greater the possibility of economic growth in the region. Additionally, the results of the test also demonstrate a significant correlation between entrepreneurship motivation and economic growth in Manggarai, NTT, with a significance value of 0.002, which is also less than the significance level of 0.05.
E-commerce and Financial Performance: Identification on Trends, Benefits and Challenges Noor, Laili Savitri; Deriawan, Deriawan; Oktrivina, Amelia
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i1.931

Abstract

This study explores the relationship between e-commerce adoption and financial performance, focusing on how operational benefits such as cost reduction and market expansion translate into economic gains. It also examines the challenges that hinder these benefits and the contextual factors influencing e-commerce effectiveness. The research utilizes a systematic literature review to analyze existing studies on e-commerce, operational efficiency, and financial performance. A contextual framework is proposed to assess the impact of market maturity, consumer behavior, and regulatory environments on e-commerce outcomes. The findings reveal that e-commerce has the potential to enhance operational efficiency and profitability significantly. However, these benefits are only sometimes directly reflected in financial performance due to challenges like cybersecurity risks and technological integration issues. The study also emphasizes that contextual factors like market maturity and consumer preferences have a significant impact on the success of e-commerce strategies. Considering these factors, a tailored approach to e-commerce is essential for maximizing financial returns. The study offers practical insights for managers, emphasizing the need for context-specific e-commerce strategies and the urgency of investments in cybersecurity. It also provides a foundation for future research, suggesting the exploration of industry-specific e-commerce strategies and the long-term impact of digital adoption on financial performance across various economic conditions.
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Bisnis Sepatu Wanita Online Shop Aci Stuff (Studi Kasus Importir Sepatu Wanita Aci Stuff) Awanis, Adara; Noor, Laili Savitri; Hermawati, Ati
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 2 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i2.6373

Abstract

The purpose of this study is to find out about analyzing marketing strategies to increase sales of women shoe business online shop Aci Stuff. The results of this study show that the online shop Aci Stuff is in quadrant IV growing and build of the nine matrix IE SWOT. It can use alternative marketing strategies, which are intensive strategies consisting of market penetration, which is the price of product that match K-Pop fashion trend and maintain relationship with supplier and distributor. The market development strategies consist of create website, and development digital marketing promotional media. As well as product development strategy, which are improvements in product and service quality.
PENGARUH KUALITAS PRODUK DAN GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERAWATAN KULIT AVOSKIN MELALUI RATING SELLER SEBAGAI VARIABEL INTERVENING (STUDI KASUS GENERASI Z PEMAKAI PRODUK AVOSKIN) Salsabila, Valina Adzra; Setiarini; Noor, Laili Savitri
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i1.6387

Abstract

The field of beauty products continues to experience very rapid development so that a company is required to be more creative in marketing its products. The purpose of this study is to analyze how the influence of product quality and green marketing on the purchase decision of Avoskin skin care products with seller rating as an intervening variable both directly and indirectly. The sample used in this study was 167 respondents with criteria, namely: covering generation Z (1997-2012) and users of Avoskin products and using Non Probability Sampling with Purposive Sampling techniques. The results of this study show that there is a positive and significant influence on product quality on rating seller, there is a positive and significant influence of green marketing on rating seller, there is a positive and significant influence on product quality on purchasing decisions, there is a positive and significant influence of green marketing on purchasing decisions, There is a positive and significant influence of seller assessment on purchasing decisions, There is a positive and significant influence of Product Quality on Purchasing Decisions With rating seller as an intervening variable, there is a positive and significant influence of green marketing on purchasing decisions with rating seller as an intervening variable.
Co-Authors Abubakar Betan Alkaf, Fatima Tuzzahara Arihta Tarigan Awanis, Adara Badriah, Badriah Deriawan, Deriawan Dian Ratih Laksmitawati Harsono, Iwan` Hermawati, Ati Hubbansyah, Aulia Keiko I Nengah Suarmanayasa Ika Suhartanti Darmo Imron, Sarojini Jacob, Jufri Liliek Nurhidayati Maharani, Keythline Priscilla Putri Mahmudin, Tono Marwati, Umi Mokoagow, Sitty Sherihulla Musran Munizu Nurapriyanti, Dita Nurapriyanti Nurdiani, Tanti Widia Nurul Hilmiyah Oktrivina, Amelia Purwoko Purwoko Rahman, Aisyah Abdul Riza Firmansyah ROOSGANDA ELIZABETH Ruskar, Dandung Safari, Apay Saldin Paputungan Salsabila, Valina Adzra Setiarini Setiawan, Zunan Shirly Kumala Siti Komariah Hildayanti, Siti Komariah Syahidin Syahidin, Syahidin Tyahya Whisnu Hendratni Utami, Eva Yuniarti Yulita Londa