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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT PENDIPA Journal of Science Education Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan SULUH: Jurnal Abdimas Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekonomi Jurnal Penelitian Pendidikan Indonesia
Noor, Laili Savitri
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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MINAT BELI BATIK PUCON DI JAKARTA Noor, Laili Savitri; Nurapriyanti, Dita Nurapriyanti; Alkaf, Fatima Tuzzahara
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 3 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This article discussing the relationship between price, product innovation, lifestyle and buying interest Design/methodology/approach- Data were collected from 70 consumers from 3 (three) malls in Jakarta with data analysis techniques through multiple linear regression. Findings-The findings partially confirm that pricing and product innovation strategies do not support buying interest while lifestyles support buying interest. The findings simultaneously confirm that price strategy, product innovation, and lifestyle support buying interest. Implications-The results of this study are expected to be an input that can be considered for companies in determining pricing policies and providing innovation in products by adjusting current lifestyles so that consumer-buying interest will increase. As for consumers,it is hoped that this research will become additional information so that in the future it is more detailed and observant in buying a product that is innovative, quality, and not old-fashion. Keywords: Price, Product Innovation, Lifestyle, Purchase Interest
Inisiasi Ekonomi Kreatif Produksi Minuman Probiotik Pada Kelompok Masyarakat Penggerak Bank Sampah Kota Depok Marwati, Umi; Laksmitawati, Dian Ratih; Nurhidayati, Liliek; Noor, Laili Savitri
SULUH: Jurnal Abdimas Vol 4 No 1 (2022): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v4i1.3293

Abstract

Salah satu upaya peningkatan daya tahan tubuh adalah meningkatkan kesehatan saluran cerna dengan minuman kesehatan probiotik. Pembuatan minum kesehatan ini memerlukan teknik sederhana yang dapat dipraktekkan pada kelompok masyarakat. Masyarakat penggerak bank sampah adalah kelompok masyarakat yang peduli lingkungan melalui kegiatan pemilahan sampah sesuah konsep 3R (reuse, reduce dan recycle). Sebagai usaha untuk meningkatkan potensi diri dalam kesehatan dan ekonomi dilakukan inisiasi ekonomi kreatif melalui penyuluhan dan pelatihan produksi minuman probiotik selama 2 hari. Kegiatan partisipasi aktif terdiri dari edukasi dan praktek langsung. Hasil menunjukkan edukasi meningkatkan pemahaman responden mengenai kesehatan produk probiotik dan perhitungan dasar bisnis sebanyak 12 persen. Sebanyak 100% kelompok responden yang terbagi menjadi 3 kelompok berhasil membuat minuman probiotik menggunakan peralatan hibah dari kegiatan ini. Kegiatan ini berpotensi meningkatkan kesehatan dan ekonomi masyarakat penggerak bank sampah. Diperlukan dukungan standarisasi produksi dan pendampingan berkelanjutan oleh para akademisi dan pemerintahan khususnya di wilayah kota Depok.
Enhancing Strategic Planning Through Marketing Performance Monitoring Applications Mokoagow, Sitty Sherihulla; Noor, Laili Savitri; Paputungan, Saldin
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

The role of marketing performance monitoring applications in improving strategic planning. The research method used was a literature review to identify the benefits and challenges of this application. The findings show that the app provides real-time data essential for performance analysis, enables in-depth understanding of market trends and consumer behaviour, and supports predictive analysis. However, challenges such as data overload, metrics alignment, and user adoption need to be addressed. These applications can enhance strategic planning if implemented appropriately and supported by effective data management systems, training, and relevant strategies. This conclusion provides insights into how marketing performance monitoring applications can positively influence strategic planning and assist organisations in achieving their business goals.
Strengthening Business Management of BUMDes Kertaraharja in Cibubuan Village, Conggeang District, Sumedang Regency Noor, Laili Savitri; Hermawati, Ati; Imron, Sarojini; Firmansyah, Riza
Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Vol. 19 No. 1 (2024): APRIL
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/neraca.v19i1.16856

Abstract

The research results found that the institutional capacity of BUMDes in Cibubuan Village, Conggeang District, Sumedang Regency was generally not implemented optimally. This can be seen from several problems, namely limited active resources in BUMDes, the low quality of human resources, lack of BUMDes leadership, lack of information on BUMDes business development and socialization related to BUMDes businesses, the work flow is still not running according to the organizational structure, lack of training and the absence of well-made activity reports. The research method used is a qualitative approach. The primary data sources in this research were 6 people. The data collection techniques used include observation, interviews and documentation studies. To overcome the problem, efforts were made, including optimizing the economic potential of Cibubuan Village as a BUMDes business potential, conducting BUMDes Reorganization Socialization, conducting FGDs and discussions, business feasibility training, training that encourages the formation of village tourism businesses, social media training, Opak product branding training and then socializing it. to the community as well as training in making reports on business results carried out by each BUMDes business unit, holding scheduled meetings and discussions with the BUMDes director and administrators accompanied by the Village Headman.
Optimalisasi Lembaga Farmasi TNI AL Dalam Produksi Sediaan Farmasi Guna Mendukung Ketahanan Kesehatan Ruskar, Dandung; Kumala, Shirly; Noor, Laili Savitri
PendIPA Journal of Science Education Vol 9 No 1 (2025): February
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pendipa.9.1.132-139

Abstract

RIPIN (National Industrial Development Master Plan) 2015-2035 has placed the Pharmaceutical Industry as one of the priority industries to be developed. Meanwhile, the results of the ASEAN Summit in September 2023 held in Jakarta stated that Indonesia had the lowest score for indicators of drug availability and costs, which was 54.02. The existence of BPJS Kesehatan in 2014 greatly reduced the role and function of the Navy Pharmaceutical Institution as the pharmaceutical industry owned by the TNI AL. Currently, Lafial only produces pharmaceutical preparations for health support whose need is very limited because the state budget received is also reduced. In order to support and increase the availability of medicines in Indonesia, the role and function of Lafial should be utilized. The purpose of this study was to design the right business strategy for Lafial to meet the needs of national medicines while reducing dependence on the state budget through SWOT analysis and QSPM matrix. This was qualitative research using a descriptive analysis approach to further explore the internal and external parameters factors of Lafial. The data collection technique used was triangulation from in-depth interviews and FGDs on key personnel pharmacists as well as questionnaires through Google Forms for all pharmacists outside key personnel and secondary data collection. The results of the study on the strength component score was 2.022; the weakness component was 1.540; the opportunity component was 2.020 and the threat component was 1.673. With these results, Lafial's position is in cell number I of the IE matrix and quadrant I of the SWOT quadrant. The strategy analysis using QSPM provides that the strategy of sharpening market penetration through coordination with the Officials and Heads of the Navy health facilities to use Lafial's finished products has the highest TAS value with a value of 5,611. Then the strategy of developing the market through coordination with the Ministry of Health and the Ministry of Finance to be able to produce and deposit PNBP has a TAS value of 5.204. The last strategy is a strategy to increase operational efficiency through coordination with the state-owned and private pharmaceutical industry through drug toll manufacturing activities with a TAS value of 4.332.
The Impact of Entrepreneurial Marketing, Relational Marketing and Innovation Strategy on Marketing Performance Business Noor, Laili Savitri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3267

Abstract

The purpose of this study is to analyze and discuss the impact of Entrepreneurial Marketing, Relational Marketing and Innovation Strategy on the Marketing Performance of Batik Businesses in Central Java. This research method uses a causal-verification method with a survey technique, and data processing is carried out using Structural Equation Modeling–Partial Least Squares (SEM-PLS) on 126 batik business units selected through a purposive sampling technique. The results of the study indicate that innovation strategy has a significant effect on marketing performance (KP), while relational marketing plays an indirect role by strengthening the innovation process. Customer knowledge has also been shown to be a key factor driving SI and KP, reinforcing the importance of market understanding in strategic decision making. However, the effectiveness of innovation is greatly influenced by the industry context, product type, and marketing approach used. This shows that there is no single strategy that applies universally. These findings emphasize the need for a contextual and adaptive marketing model, in line with the dynamics typical of batik SMEs. Integration between entrepreneurial, relational, and innovative approaches is key to improving competitiveness, customer satisfaction, and long-term sustainability of the batik industry.
RANCANGAN STRATEGI LEMBAGA FARMASI TNI AL DALAM MEMASUKI PASAR FARMASI NASIONAL: Rancangan Strategi Lembaga Farmasi TNI AL Dalam Memasuki Pasar Farmasi Nasional Ruskar, Dandung; Kumala, Shirly; Noor, Laili Savitri
PendIPA Journal of Science Education Vol 9 No 1 (2025): February
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pendipa.9.1.240-249

Abstract

The growth of the pharmaceutical market in Indonesia provides a positive trend. It is increasing along with the increase in population, public awareness of health, and people's purchasing power. Supported by the government's seriousness to improve services in the health sector, making the pharmaceutical industry one of the priority non-oil and gas industries and included in the National Industrial Development Master Plan (RIPIN) 2015-2035. This positive market growth is in stark contrast to the current growth of the pharmaceutical industry. According to data from the Central Statistics Agency (BPS), the pharmaceutical industry in Indonesia has experienced very slow growth, namely by 0.7% in 2022 and by 0.1% in 2023. The ASEAN Summit in September 2023 also placed Indonesia as a country with the lowest score for the availability of medicines. The Navy Pharmaceutical Institute (Lafial) as a pharmaceutical industry owned by the Navy has great potential to be utilized. Moreover, Lafial's current condition requires increasing production capacity to get other budgets apart from the state budget by participating in the Indonesian pharmaceutical market. This research aims to obtain a business strategy for Lafial to be able to participate in the Indonesian pharmaceutical market and despite the current less conducive conditions. This research uses SWOT analysis as a method which is then followed by using the QSPM matrix. This research is a qualitative descriptive analysis to explore the components of internal and external factors owned by Lafial. The data used are data obtained from interviews, FGDs, questionnaires, and secondary data. This study provides results on the strength component score value of 1.50; the weakness component is 1.98; the opportunity component is 2.08 and the threat component is 1.67. With these results, Lafial's position is in quadrant III of the SWOT quadrant. A strategy analysis using QSPM gave the result that the market switch strategy by improving other functions other than production gave the highest TAS value of 5.05. The second strategy is increasing production capacity through toll manufacturing activities with a TAS value of 4.89. The third strategy is building cooperation with the TNI Navy cooperative with a TAS value of 4.81 and the last strategy is to transform into a sub-task force that can deposit PNBP with a TAS value of 4.22.
Innovative marketing management strategies: adapting to the digital transformation era Noor, Laili Savitri
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 11, No 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254507

Abstract

The advent of digital transformation has revolutionized various aspects of business operations, including marketing management. As businesses increasingly adopt digital technologies, the need for innovative marketing management strategies becomes imperative to stay competitive in the rapidly evolving market landscape. The primary objective of this research is to identify and analyze innovative marketing management strategies that are effective in the digital transformation era. This study adopts a qualitative research approach to explore innovative marketing management strategies in the context of digital transformation. The primary data sources for this study include in-depth interviews with marketing professionals, industry experts, and digital marketing practitioners. Additionally, secondary data sources such as academic journals, industry reports, and case studies are utilized to complement and triangulate the findings from the primary data. Data collection is conducted through semi-structured interviews, allowing for a flexible yet focused exploration of the research topics. The data analysis process involves thematic analysis, which is suitable for identifying, analyzing, and reporting patterns (themes) within qualitative data. In conclusion, the digital transformation era has necessitated significant changes in marketing management strategies. Businesses must integrate advanced digital technologies such as social media, big data analytics, and artificial intelligence to stay competitive. These technologies enable precise targeting, personalized customer interactions, and efficient resource allocation, enhancing overall marketing effectiveness.
Co-Authors Alkaf, Fatima Tuzzahara Dian Ratih Laksmitawati Hermawati, Ati Imron, Sarojini Liliek Nurhidayati Marwati, Umi Mokoagow, Sitty Sherihulla Nurapriyanti, Dita Nurapriyanti Riza Firmansyah Ruskar, Dandung Saldin Paputungan Shirly Kumala