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All Journal TSARWATICA (Islamic Economic, Accounting, and Management Journal)
Pemaca, Chairunnisa Buay
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Religion Economics, Econometrics & Finance

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PREFERENCES OF MILLENIAL GENERATION CUSTOMERS IN CHOOSING ISLAMIC BANKS Pemaca, Chairunnisa Buay; Firmansyah, Egi Arvian
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol 2 No 2 (2021)
Publisher : STIESA Press

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Abstract

The purpose of this study is to determine the preferences of customers in selecting Islamic Banks in Indonesia. This study uses a quantitative approach using Indonesian customers have accounts in Islamic Banks. Data were collected through a questionnaire and analyzed by Kruskal-Wallis Test Analysis. The number of respondents in this study is 200 persons. The results showed that the most preferred factor in selecting an Islamic bank is surprisingly not a religious factor. In fact, it is the comfort factors. The religious factor is in the second.
Co-Authors Egi Arvian Firmansyah, Egi Arvian