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All Journal (JELIKU) Jurnal Elektronik Ilmu Komputer Udayana
Rizky, Muhammad Firyanul
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Computer Science & IT

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Souvenir Sales Analysis using Apriori Algorithm (Case Study: Ubud-Market Transaction in March 2020) Rizky, Muhammad Firyanul; Arya Kadyanan, I Gusti Agung Gede; Made Mahendra, Ida Bagus
JELIKU (Jurnal Elektronik Ilmu Komputer Udayana) Vol 10 No 1 (2021): JELIKU Volume 10 No 1, Agustus 2021
Publisher : Informatics Department, Faculty of Mathematics and Natural Sciences, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JLK.2021.v10.i01.p10

Abstract

Ubud market is one of the largest art markets in Bali, there are many local Balinese souvenir traders and craftspeople, most of them are livelihoods depend on buying and selling local souvenirs, Since the Covid-19 pandemic entered in April 2020, Ubud market traders have started to close their business and hoping economic recoveryin future. The author tries to do a track record of souvenir sales transactions in Ubud market to find the last sales pattern before the traders closes their business to give a solution for marketing strategies in future. The sales transaction data will just become meaningless trash if it’s useless.. To get use information about the products that are most sold out at Ubud Market from the transaction database, the author uses the Apriori algorithm. This study was determined final rules on 2 itemset combination, If buying Manik-Manik Craft, Also buy Barong Shirt with the highest confidence 70% and Minimum Support 28%, and for 3 itemset a combination, If buying Celuk Silver, and Barong Shirt, Also buy Manik-Manik Craft with the highest confidence 37.5% and Minimum Support 12%, based on that there are 3 best-selling souvenir products, namely Barong Shirt, Manik-Manik Craft and Silver-Celuk in March 2020. Keywords: Apriori Algorithm, Data Mining, Sales Analysis, Association Rule Mining, Ubud Market.
PENGEMBANGAN SISTEM REKOMENDASI PENEMPATAN PRODUK SOVENIR LOKAL BALI BERDASARKAN ALGORITMA APRIORI STUDI KASUS : PASAR SENI UBUD GIANYAR, BALI Rizky, Muhammad Firyanul; Mahendra, Ida Bagus Made; Kadyanan, I Gusti Agung Gede Arya; Putri, Luh Arida Ayu Rahning; Santiyasa, I Wayan; Karyawati, Anak Agung Istri Ngurah Eka
JELIKU (Jurnal Elektronik Ilmu Komputer Udayana) Vol 10 No 2 (2021): JELIKU Volume 10 No 2, November 2021
Publisher : Informatics Department, Faculty of Mathematics and Natural Sciences, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JLK.2021.v10.i02.p06

Abstract

COVID-19 membawa dampak buruk bagi sektor pendapatan masyarakat Ubud khususnya para penjual souvenir karena menurunnya kedatangan wisatawan. Pemulihan perekonomian masyarakat Ubud khususnya pemasaran souvenir harus memperbaiki beberapa aspek agar mampu menentukan strategi penjualan optimal, sehingga solusi pada penelitian ini adalah pengembangan sistem aplikasi berbasis mobile menyesuaikan kebutuhan penjual souvenir untuk mengembangkan strategi pemasaran pasca COVID-19, aplikasi ini menggunakan implementasi Algoritma Apriori sebagai keluaran rekomendasi berupa pola asosiasi dari transaksi sehingga mendapatkan suatu rules/aturan. Aplikasi dikembangkan secara Hybrid Multiplatform, front-end menggunakan Kotlin Multiplatform Mobile dan Webview, sedangkan back-end menggunakan PHP dan Database MySql. Berdasarkan Evaluasi Aturan Asosiasi dengan tools WEKA menggunakan 25 transaksi dan set minimum support sebesar 0,1 atau 10%, aturan asosiasi sistem sama dengan aturan/rules yang dihasilkan aplikasi WEKA dengan total 42 jumlah aturan asosiasi dengan parameter tertinggi confidence 0,75 dan lift ratio 2,34. Dari hasil pengujian black box, semua fungsional yang ada aplikasi rekomendasi ini telah berhasil berjalan sebagaimana seharusnya dengan persentase keberhasilan 98% di 8 (delapan) platform Android 4 sampai android 11, dan hasil analisis kepuasan pengguna dengan skala likert sebanyak 30 responden rata-rata 86,4% pengguna sangat puas dengan keseluruhan proses sistem. Kata Kunci: Aplikasi Mobile, Data Mining, Algoritma Apriori, Souvenir Pasar Seni Ubud, Android, IOS, Kotlin Multiplatform Mobile, WebView, PHP, MySql.
Co-Authors Anak Agung Istri Ngurah Eka Karyawati I Gusti Agung Gede Arya Kadyanan I WAYAN SANTIYASA Ida Bagus Made Mahendra Luh Arida Ayu Rahning Putri