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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Antivirus : Jurnal Ilmiah Teknik Informatika Entrepreneurship and Small Business Research CHANNEL: Jurnal Komunikasi Journal of Science and Mathematics Education
Dafa, Muhammad
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Social Sciences

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Journal : CHANNEL: Jurnal Komunikasi

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Strategic Cyber Public Relations: A Case Study of PT PLN Nusantara Power’s Engagement on Instagram Teguh, Monika; Dafa, Muhammad; Aji, Imanuel Deny Krisna; Sistiawan, Ivana Clairine
CHANNEL: Jurnal Komunikasi Vol. 11 No. 2 (2023): CHANNEL: Jurnal Komunikasi 23rd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i2.411

Abstract

In the wake of the COVID-19 pandemic, digital communication channels, particularly social media platforms, have become pivotal for organizations worldwide. This study presents a detailed analysis of PT PLN Nusantara Power’s (PT PLN NP) strategic Cyber Public Relations (PR) activities on Instagram. PT PLN NP, a leading energy company in Indonesia, adeptly navigated the digital landscape, earning recognition as the "Most Popular BUMN Subsidiary in Digital Media." Through a comprehensive exploration of PT PLN NP’s cyber PR strategies, encompassing planning, implementation, and evaluation stages, this research provides valuable insights into effective online engagement. The study delves into the contextualization of content, emphasizing its alignment with both internal company dynamics and public interests. It highlights the importance of communication strategies, focusing on the creation of valuable, engaging content tailored to audience needs. Collaborative initiatives, involving partnerships with external entities, are examined as essential components fostering brand affinity. Additionally, the study underscores the significance of real-time interaction and connection with the audience, ensuring the company’s responsiveness and fostering a sense of community. This research offers a robust framework for organizations aiming to enhance their cyber PR efforts, emphasizing the importance of Instagram as a strategic communication tool.
Co-Authors Aprilia Kartini, Kasih Arima, Ulfah Diantika, Sri Imanuel Deny Krisna Aji Labik , Faizin Mayasari, Nova Monika Teguh Nuzuliarini Nuris Rahmatul Husna, Mutia Ramadhani, Mardiatul Silvia, Hana Sistiawan, Ivana Clairine Windiani, Titik