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All Journal Indonesian Journal of Community Empowerment Madani: Multidisciplinary Scientific Journal
Faujiah, Siti
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Peran Interaksi Digital Marketing Dalam Membangun Loyalitas Pelanggan Ice Cream di SMK Agribisnis Dangau Datuk Rahmat, Alvin; Oktapia, Bella; Faujiah, Siti; Wahyuni, Eka Sri
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to analyze the role of digital interaction in building customer loyalty for Ice Cream Dangau Datuk, a school-based micro-enterprise developed at SMK Agribisnis Dangau Datuk. A descriptive qualitative method was applied, with data collected through in-depth interviews, participatory observation, and digital activity documentation. The findings indicate that digital interactioncomprising quick response, high-quality content, ease of access, and simple digital loyalty programsplays a significant role in fostering customer loyalty. The effectiveness of digital marketing strategies is evident in increased customer engagement, sales growth, enhanced brand image, and market reach expansion. The study concludes that digital marketing serves not only as a promotional medium but also as a strategic tool to establish emotional and long-term connections with consumers, especially in the context of MSMEs with limited resources.
PKM Use Of Information Systems To Increase Learning Motivation Using Microsoft Sway In Students Of Nuurul Muttaqiin Vocational School Cisurupan Garut Umamah, Ai; Bariyah, Siti Husnul; Faujiah, Siti
Indonesian Journal of Community Empowerment (IJCE) Vol 5 No 02 (2024): Indonesian Journal of Community Empowerment (May)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v5i2.737

Abstract

This community service with the title Utilization of information systems to increase learning motivation using Microsoft SWAY for students of SMK Nuurul Muttaqiin Cisurupan Garut. PKM is carried out at SMK Nuurul Muttaqiin Cisurupan Garut. The objectives include: 1) to increase learning motivation, 2) utilization of application-based information technology, the methods used are lectures, cooperation, and mentoring. In this service, the results that have been achieved have received a good response to the implementation of PKM, which is indicated by the interest in learning to use the sway application. Pengabdian kepada masyarakat ini dengan judul Pemanfaatan sistem informasi untuk meningkatkan motivasi Belajar Menggunakan Microsoft SWAY pada Siswa/Siswi SMK Nuurul Muttaqiin Cisurupan Garut. PKM di laksanakan di SMK Nuurul Muttaqiin Cisurupan Garut. Tujuannya antara lain : 1) untuk meningkatkan motivasi belajar, 2) pemanfaatan teknologi informasi berbasis aplikasi, metode yang di gunakan ceramah, kerjasama, dan pendampingan. Dalam pengabdian ini hasil yang telah di capai mendapat respon baik terhadap pelaksanaan PKM, yang di tujukan dengan ketertarikan untuk belajar menggunakan aplikasi sway.
Co-Authors Bariyah, Siti Husnul Oktapia, Bella Rahmat, Alvin Siti Husnul Bariah Umamah, Ai Wahyuni, Eka Sri